Work Less, Earn More

Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing. So are you hitting that mark? If not, the sequences I’m going to share with you will help you get more strategic wit...

If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing. But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors. The end result? They don’t see any impact on their bottom line and it becomes a massive...

Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest. So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide...

If you’ve ever thought about launching a membership site, today’s episode is for you. I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden. We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into...

While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites. It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services. Now o...

I’m a huge fan of digital products. I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle. But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create a...

You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better. If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right? But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone. A lot of people struggle with this when they’re fir...

If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start. You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision. So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and...

Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business. So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding. Of course we get really excited...

To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads? One of the most popular places on the planet to get leads is through traffic from Google.  That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy. But Google SEO can be complicated and you...

When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies. I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters. I was hungry for advice about how to get my business started and making money. I got a ton of advice from mentors from afar during that phase, and...

The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner. She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet. And I know she’s not alone. A lot of people who want to start a business feel the same way. They’re overwh...

The initial appeal of passive income is to make money without any effort. But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living. It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom....

These days, there are so many ways to monetize your knowledge. You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others. Over the last five years...

Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income. But things have changed a lot over the centuries and they’re changing all the time now as technology advances. That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan. So how does passive income work no...

If you are thinking about creating your first course, this is the episode for you. From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable. Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands u...

If you’ve heard people talking about repurposing content, you’re probably heard something like this: Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more!  The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhe...

This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest. That way you can earn the most, with the least amount of time and effort. And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which...

One of the most common questions I get here and in real life is “how do you do it all?” How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and? Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do eve...

In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career. More people than ever before are taking the leap to work for themselves. There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work...

In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers. Now I want to share the stories of several other business owners and how they got their first customers and how those clients led them to where they are today. Emily Banks works with online business owners to help elevate their brands, products and marketing mate...

Getting momentum from zero is almost always the hardest part. That first hundred dollars, first thousand dollars that you earn is some of the hardest money you’ll ever make. And the same thing goes for finding your first clients. How do you go from zero to finding your first client or your first handful of clients? I know that when I first started it felt like a mystery. I had no idea where to sta...

When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there. And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option. I wanted to work a four hour week. I wanted to leverage my investments and make passive income. It all s...

What would I do if I lost my whole business? If my email list got deleted and my YouTube channel was shut down? If my website was erased and maybe even my professional reputation was lost, how would I start over from zero?  What would I do first? How would I make my first sale? How would I get the momentum I would need to grow a new business into a reliable source of income? Here's what I do. If I...

Maybe you have a goal of starting a successful YouTube channel. But you can only reach that goal if you’re clear on what that really means. From the outside, it might look like YouTube is easy. All you have to do is record a video each week and post it, right? But the reality is that there is a lot that goes on behind the scenes of building a successful YouTube channel. Today, I’m going to share f...