Word On The Street

Welcome to another episode of the Word on the Street podcast! In this episode, we're joined by Karl and Grant from Priced Right Auto. Karl shares his fascinating journey from reading "The Greatest Life in the World" in the 1980s to owning his own dealership since 2001. He talks about the challenges and opportunities in the used car market, especially in the EV sector, and how Priced...

In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila and Ashley from Dealer OMG discuss the automotive industry's current landscape and provide valuable insights for dealerships. They introduce Scott Skougard, an industry veteran, who shares tips on maintaining effective processes, cybersecurity, and adapting to market changes post-COVID. Key points include the...

In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila, Ashley and Sivia, seasoned automotive industry professionals, share insights and advice for dealerships navigating the post-pandemic market of 2024. The discussion emphasizes the importance of avoiding emotional decision-making in response to market fluctuations. Sheila highlights the need for strategic roles with...

In this Word on the Street podcast episode, Andrew Street and Sheila Pogue reveal an innovative and cost-effective approach for auto dealers to leverage social media and vehicle recalls to boost their dealership service and sales.   In the competitive world of automotive sales and service, dealerships constantly seek new and creative ways to attract customers. Traditional advertising methods often...

In this Word on the Street podcast episode, Andrew Street and Jon Loomer delve into the intricacies of online advertising.  Should you optimize for volume of traffic or quality of traffic? Jon Loomer shares his experiences and insights on striking the right balance, considering the implications on cost and audience engagement. From dissecting the limitations of optimization metrics to uncovering t...

Ashley Kilbarger explains how Ford dealerships use customized advertising strategies to achieve unique goals and produce exceptional outcomes. Our Website: https://www.dealeromg.com/ Find us on social: LinkedIn: https://www.linkedin.com/company/dealer-omg/ Facebook: https://www.facebook.com/DealerOMG Instagram: https://www.instagram.com/dealeromg/ Youtube: https://www.youtube.com/@dealeromg Contac...

On this episode, Andrew Street, Jeff Hunter, and Ashley Kilbarger sit down to delve into the effective strategy of utilizing pre-existing resources to achieve sustainable growth through organic social media channels. Their insights are sure to provide valuable guidance for auto dealers looking to maximize their potential! Our Website: https://www.dealeromg.com/ Find us on social: LinkedIn: https:/...

Discover how Miqueias Braganca, Dealership General Sales Manager at Leif Johnson Ford in Austin, Texas, transformed challenges into opportunities and discover his strategies for beating sales goals year over year, finding innovative solutions, and standing out in a competitive market. Gain insights on fostering a customer-centric approach, celebrating small wins, and building a meritocracy that re...

Discover how dealerships are navigating the challenges of retargeting in a landscape of deprecating cookie use. In this insightful episode, Andrew is joined by special guests Chris Kerr and Sean McLean from Clarivoy as they delve into strategies that have helped identify and retain website visitors amidst the impact of iOS 14 restrictions and the widespread loss of third-party cookies across vario...

Andrew Street interviewed Chris Kirksey, the owner of Direction.com, and discussed strategies that dealerships can use to improve their SEO. Chris shareed his expertise and insights on how to improve your dealership's SEO, with a specific focus on optimizing your Google Business Profile. He covers a range of tactics and strategies, including posting high-quality images and videos, sharing inc...

Trends in communication platforms have set a face pace in the automotive industry. Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group, joined us to discuss how he works to maintain seamless communication with the auto group's customer base. Andrew and Colby discussed ways to continually engage customers digitally during the buying process, connecting to younger gene...

The different types of automotive ad campaigns you can run on Facebook are endless. So the question is, how can they be utilized, and how can you do it better than others? On this episode, Andrew Street chatted with David Lemmon, Director of Client Success at Dealer OMG, about massive lead generation opportunities that dealers can act on immediately and get guaranteed results before month’s end. H...

Over the past two years, new restrictions imposed by social media platforms have rocked the automotive industry. The impact was significant, with advertising strategies requiring a major overhaul. On this Word On The Street episode, special guest Jasmine Goodsaid, a Technical Lead, discussed how dealerships could stay ahead of the curve regarding advertising restrictions and workarounds for immine...