Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

Women in B2B Marketing

Business EN ↓ 129 episodes

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune...

Author

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

Episodes

03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems 21.12.2022 46:51

In this episode, Trinity Nguyen, VP Marketing & Account Development at UserGems, chats about the importance of multi-threading, sales and marketing alignment, and Account Based Marketing (ABM) attribution. This in-depth chat dives into: ADRs/ SDRs/ BDRs - should they report to sales or marketing? How do you align Sales and Marketing? Align your goals - and compensation. Clear attribution windo...

02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand 07.12.2022 51:30

When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a different side of B2B Marketing. Sandra and Jane chat about: making events work for demand generation in 2022 shifting your career path from PR to Marketing leadership] the joy of building a marketing plan...

01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove 07.12.2022 42:26

In this episode, Jillian Ryan, Senior Director, Content Strategy at Brightcove, talks all things content marketing: content marketing strategy speaking to and connecting with your audience getting your work to rank on the SERP the importance of ensuring high quality valuable content repurposing content for all teams to leverage and so much more. Jillian asked key questions in this episode: How do...

Women in B2B Marketing: the Who, Why, and What Behind this New Podcast [Trailer] 04.12.2022 3:20

Welcome to the all new show for women in B2B marketing! As we finalilize the first few episodes, here's a little bit about me - Jane Serra, your host - and my reasons for launching this podcast. I'm so excited for this journey - and hope you'll be on it with me! Be sure to follow the show above to be notified when new episodes drop (every 2 weeks) - and please share and review to help us get in fr...