WO Voices

Three female ODs spoke at the Women In Optometry Leadership Conference, called "Leadership Unleashed," held during the American Academy of Optometry meeting in Indianapolis, Indiana, in November 2024. Hear how Jade Coats, OD, FAAO; Essence Johnson, OD, FAAO, Dipl ABO; and Mila Ioussifova, OD, CNS, FAAO, FOWNS, have tapped into their inner leader at various times in their careers.  Dr. Co...

In this episode, Kara Foster, OD, of EyeCare for You, in Apex, North Carolina, recounts how she made the decision two years into practice to stop accepting vision and medical insurance payments. Her direct-care model can serve as an illustration of how women ODs can practice creatively and achieve financial independence and balance. Hear more about how she did it. 

Melissa Barnett, OD, FAAO, FSLS, FBCLA , and Amy Gallant Sullivan , founder of Eyes Are the Story optocosmetics, take a look at the habits that can undermine healthy eyes when it comes to skin care and cosmetics. Listen to their practical tips about replacing cosmetics and what to do and avoid when it comes to beauty products, as well as resources to share. 

As the competition for eyewear stays hot, how can opticals rethink the patient experience and their marketing to stay competitive? Liza Amlani , principal and co-founder of Retail Strategy Group, talks about how to promoting individual brands can help a practice create its own brand, as well. Hear her tips for incorporating what successful retail brands do. 

Jacquie Bowen, OD, FAAO, who will become president of the American Optometric Association at the next Optometry's Meeting in June 2025 in Minneapolis; and Michele Andrews, OD, VP of marketing and professional affairs at CooperVision, discuss the goals of the Myopia Collective and the Change Agents who are driving change and best strategies in myopia management.

Cheryl Chapman, OD, FIAOMC, FAAO, Dipl ABO, of Gretna Vision Source in Nebraska, explains how she and Chris Wolfe, OD, joined together to co-found Peeq Pro, an eyelid hygiene company that puts the doctor front and center on eyelid cleanser and luxury skin care products. Hear how she uses it to help her patients be more compliant and her practice be more profitable. 

Sharon A. Bentley, BScOptom, MOptom, PhD, MPH, FAAO, FACO , will become dean of the Herbert Wertheim School of Optometry and Vision Science at the University of California, Berkeley, in February 2025. In this WO podcast, she talks with Melissa Barnett, OD, FAAO, FSLS, FBCLA, about her plans to advocate for excellence with kindness. 

Roya Attar, OD, MBA, DHA, of Jackson, Mississippi,  has found that artificial intelligence (AI) has helped her tremendously in her personal and professional life. For example, AI gave her ideas for her son's graduation party and she uses it to draft her patient notes. Listen to more ways she uses AI in her practice and how others could.  

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani , principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewe...

Several years ago, Caitlin Reghetti, OD , merged her interests in patient education with her skills for design and explaining things clearly. Believing that great design reinforces the quality content that doctors provide to patients, she branched out into a design business--DrReghettidesigns.com. Here, other eye care professionals can select forms, brochures, flyers and more to customize for thei...

In this episode of WO Voices, Dr. Sara Varghai of Nova Optique + Eyecare in Arlington, Virginia, discusses how she finds the right staff fits for her practice, ensuring efficiency and collaboration between her entire team. 

Shira Kresch, OD, MS, FAAO, opened Michigan Contact Lens in Oak Park, Michigan, in the fall of 2023. Hear her explain how she determined there was a need for a contact lens specialty practice, how she discovered her passion for scleral lenses and where she compromised and where she didn't to get this practice off the ground. 

Janelle Davison, OD, of Smyrna, Georgia, uses goal-setting as a tool to help her expand her bandwidth, make an impact, leave a legacy and, in the process, amplify her own voice and that of others. Hear how she combines visionary thinking with practical steps. 

Sally Halim, OD, of Woolwich, New Jersey, is feeling the squeeze between counting on her parents to help get her manage the hectic schedules of her tween children and also worrying about what they can do.  Hear how she's organizing herself and what it means she has to let go of during her years as part of the "sandwich" generation. 

Brenda  Montecalvo, OD, FCOVD, FAAO, FCSO, is an optometrist and vision therapist in Beaver Creek, Ohio. She's the author of Visual Secrets for School Success, and in this podcast, she explains methods she encourages chairside and in vision therapy to help student use all of their visual skills for academic success.   

Dr. Neda Gioia and Dr. Julie Poteet talk about a new certification program to deliver much-wanted nutrition education to patients. The Certified Personalized Nutrition Certification is available at significant savings to members of the Ocular Wellness and Nutrition Society.

In this WO Voices podcast, Melissa Barnett, OD, FSAO, FSLS, FBCLA, talks with Leslie O'Dell, OD, FAAO, about the places where their careers have overlapped - particularly in dry eyes. Hear them talk about their work with the Intrepid Eye Society, Tear Film and Ocular Surface Society and more. 

Kaitlyn Duran, OD , is a 2023 graduate of Indiana University School of Optometry, where she mastered time management skills that allowed her to focus on her studies, her competitive running and her husband. She details the apps and strategies she uses to stay organized and how the discipline will help her as she starts her career and pays off student loans. Congratulations, Dr. Duran - and the cla...

In this episode, Neda Gioia, OD, CNS, FOWNS, CFMP, of Shrewsbury, New Jersey,  and the new president of the Ocular Wellness and Nutrition Society, talks with Rebecca Treen , an OD candidate with the class of 2026 at SUNY College of Optometry, on how wellness and nutrition resonate with today's students, patients and a growing number of health care providers. 

Kerry Giedd, OD, of Eola Eyes in Orlando, Florida, talks about the opportunities with presbyopes and emerging presbyopes. With more treatment and contact lens options available today, there's more that optometrists can do for their patients. 

Maria Sampalis, OD, is founder of Corporate Optometry on Facebook and practices optometry in Cranston, Rhode Island. She talks with WO about how she began to fill an information gap for corporate-affiliated ODs and where that has taken her, as well as what she has learned from the experience. 

Carissa Dunphy, ABOC , founder of opticiannow.com and a marketing specialist at PECAA, brings her wealth of experience as an optician and a marketer to this podcast. Listen as she describes the important role that opticians can play as often the final touchpoint of a patient's visit. 

Beth Lachance, chief executive officer of REVA Global Medical , talks about the increasing demand on her company to provide medical and optometric virtual medical assistants to help with front office or back office efforts. If you've wondered whether a virtual medical assistant can benefit your practice efficiency, how much it could cost and how your staff might react, take a listen. 

In this episode, Melissa Barnett, OD, FAAO, FSLS, FBCLA,  and optometrist Ukti Vora, MBA, MOptom, FAAO, talk about how teleoptometry and where it's going. Ukti Vora, host of the podcast Nerdy Optometrist, shares the experiences of doctors who use it highly effectively to see more patients each day - in a way that's convenient for both doctor and provider. 

Ray Corbin-Simon, OD, of In Focus Vision Center & Eyecare in Piscataway, New Jersey, is on the Neurolens Advisory Board. Here, she talks about how  contoured prism helps her own symptoms of headache and fatigue and the tools that ODs have available to help patients with these surprisingly common symptoms.