WJR Business Beat

According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear AI could threaten their job security. What are the key use cases? 34% of marketers integrate AI into the back end of their platforms. For example, chat bots and email automation. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data fo...

A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your brand try using sound in one way or another in association with your brand and drive more business to your company as a result. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why are employees pushing so hard to get their employees back into the office? According to Resume Builder survey, employers who have their employees back in the office are reporting that they see an improvement in revenue, productivity, and worker retention. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for adve...

This morning on the Business Beat, we're focused on the aspiring entrepreneur, someone who's thinking about starting a business of their own. We've got a list compiled by GoBankingRates.com of the most important skills required to make it in today's business landscape. Listen to the top 9 skills. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collec...

As you think about growing your business and reaching higher levels of success, continue to put focus on your brand, a brand that goes beyond relevance, and instead, it's one that has resonance. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Knowing your customers and the subtle, but unique characteristics of each inform businesses about which channels are best to use, perhaps social media for one, and TV for a different demographic, as well as the promotions and messaging that best capture their attention. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal da...

US LinkedIn user growth is projected to accelerate 6.3% this year. A projected total of 75.8 million users by year end. And US ad revenue growth will hit 8.8% this year on LinkedIn for a total of 3.95 billion, and that is expected to accelerate in 2024 by 15.1% growth. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal dat...

AKI reports that based on their study, 47% of consumers expect to shell out more than $500 each on holiday gifts this year. And their study also offers a deeper look into what shoppers are planning to buy this year: 73% of consumers plan to purchase jewelry or apparel, 67% cash or gift cards, and 46% will buy beauty related items and/or services. Hosted by Simplecast, an AdsWizz company. See https...

Rob Goff, VP and GM of retail at Salesforce says, "After a few years of accelerated e-commerce adoption throughout the pandemic, retailers are under pressure to drive sustainable growth & customer loyalty while maintaining their margins. If you're a retailer hoping to hear those cash registers ringing this holiday season, you better have well-planned discounts & updated return policies that reflec...

Roth MKM'S 2023 millennial survey, Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases. 39.5% of respondents pointed to Amazon as their top source. As for social media, YouTube leads the pack for about 30% of millennials, followed by TikTok at 24%. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for informati...

Go to StartupNation.com by Aug 31, 2023 to register. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

How consumers use online to influence offline purchases: Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status. And now consumers are not only doing this asynchronously before going in store, they're engaging in online to offline experiences while in store in real time. Hosted by Simplecast, an AdsWizz company. See https://pcm.adsw...

While worries about a recession is cooling, consumer purchasing power is 11% lower than it was just two years ago. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

A study from Constant Contact asked how specifically are businesses using AI? 52% use it for better social media execution, 44% for content creation, 41% email campaigns, 35% for ad targeting, 34% use it in analytics and 34% use it in website forms. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why is this happening? The decreasing traffic just might be a sign that the novelty of this amazing technology is wearing off, said SimilarWeb Senior Insights Manager, David Carr. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

New research from ICSC, a trade organization that represents the shopping center industry. The survey reports about 48% of US adults plan to buy some back to school items this year, spending an average of $969 during the season, an increase of about $911, almost double from 2022. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of p...

Data privacy & security are major business concerns but you can convey confidence to existing and prospective customers. At a minimum, you need to make it an absolute priority to use the best technology and best practices when it comes to customer data, privacy, and security. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of perso...

2023 Workplace Flexibility Survey underscores that these challenges relating to working remotely continue to play a significant role in how we work. The ASC survey indicates that 82% of Michigan businesses participating in the study are offering some type of flexible work arrangement, including the option to work remotely. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for i...

TechTown Detroit has announced they are broadening their areas of focus beyond traditional brick and mortar businesses, and will now be offering a retail bootcamp covering e-commerce, home-based and or pop-up businesses to entrepreneurs in Detroit, Hamtramck and Highland Park. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of pers...

PR continues indeed to be an effective path to getting your story out into the public eye, and that then can result in consumer attraction, engagement, and loyalty for your business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

New research just out from the Pew Research Center makes clear that Americans love having their own business relative to working for someone else. 15 million Americans who are self-employed, and roughly 75% of those do it full time. 62% of those who are self-employed say that they are either extremely satisfied with their choice of becoming an entrepreneur, or at least very satisfied that compared...

Startup companies are always looking for breakout ways to gain more exposure and notoriety and to build credibility. One way to achieve that is by entering recognized awards programs in order to take a shot to win. One of the best is the Inc. Magazine, best in Business Awards Program for Small Business, which is back for its fourth year this year. Hosted by Simplecast, an AdsWizz company. See http...

We all know the value of engaging and activating existing customers versus having to go out and pay handsomely to attract new ones. So what's the best way to achieve this? Well, according to the 2023 email marketing survey from UpCity, it's by focusing on email marketing as a primary channel. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection...

A new study by Axiom known as Customer Intelligence explores how well you understand your customers. In spite of a broad understanding about the value of customer data and customer analytics, many businesses simply aren't paying attention to it, leaving an opening for their competition. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and u...