WJR Business Beat

Where can we get news and information we can count on being accurate and unbiased? Local newspapers and local TV stations. The most trusted news source in the country today, judged by a study from America's Newspapers conducted by Code of Ventures. Being transparent and unbiased in reporting, 61% say that's most important. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for i...

Survey by Bank of America's, Money Habits, financial education team shows more than half, 54% of Gen Zers age 18 to 27 receive financial assistance to make ends meet, 46% rely on their parents or family, 9% rely on assistance from the government. Gen Zers who receive financial assistance, use the money they get to help pay for groceries and toiletries, rent, utilities, phone plan, health insurance...

BNPL gaining popularity? Top reason, shoppers can better manage their finances. Parents surveyed indicate that they are using the option to make pricey purchases for their children by dividing the costs over time. 37% used it to take advantage of low or no interest rates associated with BMPL use. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collec...

eBay's research between July 7th and July 16th with a sample of 3000 holiday shoppers to learn more about what consumers like and dislike about the wash of ads this time of year, including estimates of how ads influence buying decisions. Key takeaway: 21% of consumers said holiday time advertisements help them find the best gifts, and the data shows that Gen Z and young millennials are even more l...

Gen Z, worth around $360B in buying power in the US, and $450B globally. You can find Gen Z buyers to influence them and ultimately make sales to them on YouTube, where approximately 90% of the Gen Z population checks in at least once per month. Next, favorite platform is Instagram. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use o...

Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com f...

Murray Warnoff, director of Research at Ad Taxi, says, social media platforms are now the key for digital marketers looking to reach a variety of demographics regardless of gender, age, or income level. The frequency w/ which they participate and the time they spend doing so is increasing, and that helps influence the sale of products and services. People engaging on these platforms are now direct...

Consumers will be tightening their shopping budgets, and given the desire to do greater due diligence before a purchase to ensure that they are getting the best price consumers are turning to new ways of finding and vetting items before they make their purchases. 88% of US consumers plan to make an effort to save money on their holiday shopping this year and 37% of those said they would compare pr...

Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it's forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That's a 21% increase over 2023. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz...

The Ipsos Consumer Tracker survey reporting a slowdown in demand of Americans dining out, their report shows a third of Americans say they've cut back on dining out, including fast food, sit downs, and delivery since the start of the year. While 38% say the same even about lunch. The one bright spot Americans just aren't prepared to give up their coffee habit. 27% say they're willing to give up th...

Lending Tree survey of nearly 2000 US Gen Z and millennials, more than half of young Americans have a side hustle. As a result of today's more challenging economy, 52% need the money earned from their side hustles to pay their primary bills. More than half of young Americans have a side hustle today that averages bringing in an additional $1,253 a month in supplemental income. Having a side hustle...

Tech Talent Report 2024: 10 regions of North America w/ top tech talent: 10 Chicago, 9 Montreal, 8 Boston, 7 Seattle, 6 Dallas, 5 Los Angeles, 4 Wash DC, 3 Toronto, 2 New York City, and 1 SF Bay Area. To compete in a world that is driven by the introduction of new technologies to address everyday problems and drive new opportunities, you simply have to have access to top tech talent. Hosted by Sim...

Things you need to know to offer supreme customer service according to what customers want: 61% say they need to feel that they can trust the information you provide, 46% want an efficient experience when interacting with your company, 44% are focused on convenience, and 33% want to be treated with empathy according to 2025 Consumer Trends Hosted by Simplecast, an AdsWizz company. See https://pcm....

The Square Future of Commerce reports a growing number, 54% of Gen Z young people want to grow up and become an entrepreneur. High school students surveyed in this report indicated that despite all the challenges, they aspire to become their own boss one day because as they say, it gives them more flexibility, independence, and opportunities to be creative in ways that more traditional nine-to-fiv...

Attracting and engaging current and prospective customers, communication is key. 69% of consumers worldwide say email is their preferred communication channel when it comes to receiving messaging from brands, according to a June 2024 survey from Amarus. Consumers are more likely to join your list if they're offered some sort of incentive to do so, such as free shipping or loyalty points in exchang...

The National Association for Business Resources, a service organization providing knowledge sources to business owners and honoring business excellence to foster a robust community of elite thinkers while delivering a diverse array of tools and resources to executive leadership nationwide. This is your chance to get your company leadership recognized by this prestigious award opportunity, and that...

National Retail Federation: this early season shopping is happening because Halloween preparations is part of an entire season synonymous with all things Autumn and retailers are delivering. 72% of consumers are planning to celebrate Halloween this year, and they're planning to spend an average of $103 and 63 cents per person. That means total spending is projected to reach over $11.6 billion. Hos...

A new survey from Consumer World makes clear that consumers don't love dealing w/ or purchasing products behind locked displays. The loss associated w/ consumers foregoing buying products in lock displays costs merchants more than shoplifting does. Less than 1 in 3 shoppers, get a store employee to unlock the case. Consumers don't want to deal w/ the inconvenience of finding a store attendant to u...

What are small businesses doing to compete these days? They're ready to focus on offering discounts, sales, and various other promotions during this upcoming holiday season, and that results in slimmer margins and less profits. That is, even if you're able to make those sales and this all the while, having to fight harder and spend more to just make a buck. Hosted by Simplecast, an AdsWizz company...

With Amazon now leading the way to end its hybrid work policy. I believe we will now begin to see a real move in business to generally require a return to the traditional model of having our teams physically present. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

TikTok has approximately 170 million active users on its platform. More than 7 million small businesses use TikTok in the US and generates $14.7 billion for small businesses. TikTok supported 224,000 US jobs and contribute around $8.5 billion to the US GDP. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advert...

Convenience stores are having a moment as business is booming for that category. A category once known as a place to simply grab a soda or a snack, now starting to play a more prominent role in the retail landscape. As brands start to offer more products, services, and dining options, we expect that number to grow and this category to see continued growth. Hosted by Simplecast, an AdsWizz company....

Brand loyalty can be a holy grail asset for businesses since it so critically leads to capturing attention. That leads to engagement, which of course, tees your business up for potential sales to a customer for which you did not need to pay again to acquire. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for adver...

YouTube has now surpassed 10% of the total TV content usage in a given month, July 2024, making YouTube the top provider for all TV viewing. Businesses need to be online these days and be thinking about ways to have a presence on YouTube and other streaming providers as they continue to capture viewership, particularly among younger generations. Hosted by Simplecast, an AdsWizz company. See https:...

Pitch MI is open to series A and series B companies with 51% of their employees residing in the state of MI. Solutions need to be demonstrated w/ working prototypes. Public competition ideas should provide solutions that transform the way Michiganders get around, safely, affordably, & efficiently. Applications due by Monday, Sept 16th. To learn more and to apply, go to growingmichigan.org/opportun...