Wisenetix Podcast

In this episode of the Wisenetix Podcast, Georgia Adams, a ruminant nutrition consultant from Grand Valley Fortifiers, takes us into the dynamic world of cattle consultancy. Georgia talks about sustainable farming practices, customized nutrition plans, and the human side of working with producers. She shares practical advice for improving farm efficiency, boosting profitability, and fostering mean...

In this episode of the Wisenetix Podcast, Louis Gauthier, Managing Director of Doriane, talks about the groundbreaking changes in agricultural data management and research. He explores how innovations are making data collection more efficient and helping decision-making through machine learning. Louis also shares his thoughts on the challenges and trends that are shaping the future of the industry...

In this episode of the Wisenetix Podcast, Grady Fain and Dr. Megan Bible from Hamlet Protein share exciting advancements in animal nutrition and sustainability. They talk about innovative approaches to protein kinetics and ways to minimize anti-nutritional factors, all aimed at improving the health of young animals. Discover how fostering strong partnerships can drive meaningful progress in the ag...

Hello there! In this episode of the Wisenetix Podcast, Jim Lamancusa, Executive Director of the Pet Sustainability Coalition, brings a wealth of knowledge on sustainability in today’s agriculture and pet industries. Drawing from years of experience helping organizations adopt eco-friendly practices, Jim shares practical strategies for brands looking to innovate and cut down on their environmental...

Hello there! In this episode of the Wisenetix Podcast, Sebastian Marten from Adisseo shares insights on creating resilient, sustainable strategies for the agriculture industry. Marten discusses ways to align global market demands with tailored regional solutions, find the right balance between sustainability and performance, and encourage collaboration across different sectors. Get a glimpse into...

Hello there! In this special rerun of the Wisenetix Podcast, we bring back a conversation with Chris Mateo, Vice President of Sales and Nutrition Consulting at Standard Nutrition Services. With over 20 years of experience in agriculture, Chris offers valuable insights on navigating the shift between technical, commercial, and management roles. He highlights the crucial role a technical background...

Hello there! In this episode of the Wisenetix Podcast, Amos Petersen, CEO of FarrPro, talks about the future of agriculture and the growing connection between technology and farming. Petersen offers valuable insights into how artificial intelligence (AI) and data are playing an increasingly important role in improving both animal health and farm productivity. With an emphasis on sustainability in...

Hello there! In this episode of the Wisenetix Podcast, Kate Chamberlin, Business Development Manager at AgSource, talks about the importance of strong communication in the agriculture and marketing sectors. She shares her journey from animal science to business development and highlights the key communication skills that help her connect with both internal teams and external partners. Don’t miss h...

Hello there! In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and man...

Hello there! In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to l...

Hello there! In this episode of The Wisenetix Podcast, Dori Kralj from MSD Animal Health talks about the key marketing strategies driving the agriculture industry today. With her deep experience in the field, Dori offers valuable insights on how to launch successful products, connect with swine producers, and use technical content to build brand credibility. Don't miss out on practical tips to...

Hello there! In this episode of the Wisenetix Podcast, Antonia Tacconi, Global Portfolio Manager in Animal Nutrition, offers her perspective on the changing landscape of product management within the agriculture and animal nutrition industries. She talks about the challenges of balancing technical, marketing, and sales efforts within a portfolio, the significance of staying attuned to market trend...

Hello there! In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Do...

Hello there! In this episode of The Wisenetix Podcast, Chris Grant, President of IHT Group, offers valuable insights on navigating the crossroads of business, marketing, and agriculture. With more than 25 years of experience, Chris shares his unique journey into the agriculture sector, the hurdles he faced in turning around a struggling business, and the significance of putting customers at the he...

Hello there! In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typ...

Hello there! In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with c...

Hello there! In this episode of the Wisenetix Podcast, Ben McCormick, Vice President of Marketing Services at 5MetaCom, brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practic...

Hello there! In this episode of The Wisenetix Podcast, Henry Arrowood, the Founder and CEO of Farmshare, explores how technology is reshaping modern agriculture, especially within the meat industry. Henry shares insights on the inefficiencies of traditional supply chains and explains how Farmshare is equipping independent farmers and ranchers with cutting-edge tools to level the playing field. Dis...

Hello there! In this episode of The Wisenetix Podcast, Dr. Luis Romero, a leader in animal nutrition and health innovation, explores how omics technologies and artificial intelligence transform product development in the agriculture industry. He shares how these breakthroughs provide fresh perspectives on animal health and performance, leading to quicker and more efficient product development. Don...

Hello there! In this episode of The Wisenetix Podcast, Thomas Laurent, CEO of Micropep Technologies, discusses the crossroads of entrepreneurship, science, and agriculture. Laurent shares his story of launching an AgBiotech startup that leverages bioactive peptides to address challenges in crop protection and yield improvement. The conversation touches on market growth, regulatory hurdles, and the...

Hello there! In this episode of The Wisenetix Podcast, Philippe Tacon, Product Manager at dsm-firmenich, discusses his extensive experience in aquaculture and the livestock industry. Philippe shares insights on the latest trends in feed additives, their impact on animal health and sustainability, and the challenges of working across diverse global markets. Tune in for valuable insights on making f...

Hello there! In this episode of The Wisenetix Podcast, Blake Wilson, Global Commercial Director at Kerry, shares his expertise on leadership and team management in the agriculture industry. Blake discusses strategies for effective communication, breaking down silos, and fostering collaboration among diverse teams. He also emphasizes the importance of personal connections and networking in achievin...

Hello there! In this episode of The Wisenetix Podcast, Sarah Heppner, a seasoned marketing and sales manager, shares her expertise in integrating science and business in the agri-biotech sector. Sarah discusses her journey from a science background to leading marketing and sales at AcuFast, highlighting key strategies for innovation and communication in a competitive market. Tune in to listen on y...

Hello there! In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to...

Hello there! In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effe...