Wine Marketing Podcast

If you're looking for a wine brand that absolutely crushes it on social media, look no further than Tablas Creek Vineyard! On today's episode of the Craft & Cluster Podcast, I talked with Ian Consoli, the marketing director for Tablas Creek, one of my absolute favorite wineries on the central coast.  In this conversation, Ian and I talk about the importance of listening to your audie...

In about mid-January, I finally got an invite to one of the most coveted social media platforms in 2021: Clubhouse. For those who don't know, Clubhouse is a new social media platform that uses the power of voice as a means of connecting people far and wide. It was on Clubhouse that I connected with the amazing wine communicator, Renée Sferrazza, known as @wine.by.renee on Instagram. Renée is...

One of the biggest complaints people have about marketing is not knowing what to post on social media or what content will perform well in emails, so today I am sharing three strategies I use to generate ideas for content on the regular.  RESOURCES I am hosting a webinar on March 2, 2021 at 5pm PST where I will help you plan your content for the month of March! Head to www.craftandcluster.com/webi...

Chelsea Boss of SeaBoss Marketing is back for another episode of the Craft & Cluster Podcast, this time to help you decide if your email marketing sucks!  The good news is, if it does, she is here to clear that shit up for you.  In this episode, we talk about how the "spray & pray method" of emailing your entire list without segmenting is bad news bears and we give you a few acti...

Today we are talking all about how to use the power of storytelling to sell your wine online! Articles, Books, and Resources Mentioned in this Episode: The Science of Storytelling: Why We Love Stories by Joshua VanDeBrake Building a StoryBrand: Clarify Your Message So Customers Listen   by Donald Miller The Seven Basic Plots: Why We Tell Stories by Christopher Booker If you found it super valuable...

In today’s episode, we are talking with Brian Simas, an Alcohol Beverage Attorney based in Los Alamos, California. Brian provides experienced counsel to alcohol beverage and agribusiness industry stakeholders, with emphasis on industry commercial and real estate transactions, mergers & acquisitions, and alcohol beverage licensing / trade compliance. In addition to his practice, Brian is a Prof...

Today’s episode is very special as I am currently celebrating my two year anniversary of being in business! So I thought it would be fun to take questions from you on Instagram about what I’ve learned in the last two years of running a wine photography & social media marketing business! The questions I got from you all were really deep and great for me to think about and share: What’s your why...

We have a very special guest on today’s episode, my friend Simonne Mitchelson , a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year.  Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no lon...

In today’s episode, we talk about why people follow wine brands on Instagram, why they unfollow, and what types of content people want to see more or less of. See full show notes at https://www.craftandcluster.com/005 Mentioned in this episode: Amber LeBeau of the Spit Bucket Blog's articles: "Stop Scaring the Newbies" "Why do Wineries Instagrams Such So Much?" Get on the...

Welcome to Episode 4 of the Craft & Cluster podcast! In today’s episode, we will talk about the importance of serving your audience before you sell to them. If I’ve learned anything from 2020, it’s that nurturing one’s audience is of the utmost importance, especially in times of crisis. In the wake of the announcement that we were to shelter in place in March of last year, I received dozens of...

In today’s episode, we are talking about what NOT to do on Instagram and what TO do instead! As a social media manager, nothing is more frustrating to me than seeing brands I love making easily avoidable mistakes on Instagram. Back in August 2020, I had finally had enough and decided to go live on Instagram to talk about all of the things I wish brands would stop doing on Instagram and what I sugg...

In today’s episode, we welcome my friend Chelsea Boss of SeaBoss Marketing , who will be a regular contributor to the podcast!  Chelsea & I will be outlining  5 steps to plan your entire marketing strategy and then show you how to build out your content calendar for the year , so you can put your content creation on cruise control each month. GET YOUR FREE MARKETING STRATEGY WORKBOOK HERE The...

We are starting from the ground up today and talking about how to get going with marketing your business on Instagram! I had no idea what I was doing when I first started marketing on social media, but I did know that I needed to have a strategy. Today, we are going to go over the steps I took to create and build up my first two wine brand accounts, as well as a few tips I’ve picked up in my four...

Welcome to the Craft & Cluster Podcast, I'm your host Heather Daenitz! I am the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. I help wineries tell the true stories behind their brands with beautiful photos & social media marketing. I’ve worked in the wine industry for many years in tasting rooms,...