Win The Content Game

If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you.  You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over 10 years of podcasting himself and working with thousands of podcasters. Check out the full show no...

We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters.  Check out the full show notes here: https://www.winthecontentgame.com/41 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you! Check out the full show notes here: https://www.winthecontentgame.com/40 Resources: Try Capsho for...

Christine McAlister walks us through her strategy of how to use podcast guesting to not only promote ourselves, but to leverage someone else's podcast to create organic content for our own profiles. Check out the full show notes here: https://www.winthecontentgame.com/39 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

This episode is for you if you are feeling:  > Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) > Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) > Unsure about how to get more listeners, leads and sales from your podcast  Deirdre will cover her framework - Cont...

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too!  This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest client...

If you're feeling frustrated that your efforts to create an engaged podcast community are not working and taking too much time, then this episode is for you! Arielle Nissenblatt shows us her top tips for how to build a community of loyal listeners for your podcast.  Arielle Nissenblatt is the Head of Community and Content at SquadCast and Earbuds Podcast Collective. In this epi...

Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research.  Check out the full show notes here: https://www.winthecontentgame.com/35 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you: 1. The key things that make your podcast a category topper 2. How to validate your podcast positioning  3. The metrics you should use to benchmark your podcast's success  Check out the full show notes here: https://www.wintheconten...

Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following: 1. The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings) 2. The power of collaboration in growing your email list and how to leverage it  3. The 3 advanced stra...

Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing! Check out the full show notes here: https://www.winthecontentgame.com/32 Resources: Try Capsho for free here ! Get the Show Notes for exclusive epi...

Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable   Check out the full show notes here: https://www.winthecontentgame.com/31 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month. Check out the full show notes here: https://www.winthecontentgame.com/30 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website! Check out the full show notes here: https://www.winthecontentgame.com/29 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources...

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is!  Check out the full show notes here: https://www.winthecontentgame.com/28 Resources: Try Capsho for free...

Find out how to track how much your podcast generates in leads and sales with this easy guide.  Check out the full show notes here: https://www.winthecontentgame.com/27 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast.  Check out the full show notes here: https://www.winthecontentgame.com/26 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise!  Check out the full show notes here: https://www.winthecontentgame.com/25 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges. Check out the full show notes here: https://www.winthecontentgame.com/24 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode insights and resources here

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn: 1. The evergreen framework to writing a killer promotional email for your podcast episode 2. The domino effect of your email subject line and how to make it work for you 3. How to use storytelling to build relatability with your audience C...

If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn:  1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today.  2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast. 3. The importance of clear...

Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media. Check out the full show notes here: https://www.winthecontentgame.com/21  Resources: Try Capsho for free here ! Get the...

Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you!   You will learn:  1. Why audio quality is important for growing your podcast 2. The easiest way to get great audio quality for your episode    3. How to simplify the process of audio engineering Check out the full show n...

Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast! Check out the full show notes here: https://www.winthecontentgame.com/19 Resources: Try Capsho for free here ! Get the Show Notes for exclusive episode...

Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first.  In this episode, you will learn:  1. The difference between a raving fan and a community (and why you need raving fans first)  2. How to create raving fans for your podcast 3. The secret to activating your passive listeners Check ou...