Deirdre Tshien - Co-founder of Tuulie, a la carte AI tools for entrepreneurs and content creators

Win The Content Game

Business EN ↓ 143 episodes

Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the...

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Author

Deirdre Tshien - Co-founder of Tuulie, a la carte AI tools for entrepreneurs and content creators

Category

Business

Podcast website

rss.com

Latest episode

Dec 3, 2024

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Episodes

92. Creating a Thriving Business Community: Key Insights and Strategies 26.12.2023

In the heart of Waco, Texas, Deirdre stumbled upon an unexpected revelation that forever changed her perspective on community building. The vibrant space she encountered curated by Chip and Joanna Gaines held a powerful secret about connection and belonging. Check out the full show notes here: https://www.winthecontentgame.com/92

91. How Sandee Sgarlata Increased her Podcast Downloads by 400% 19.12.2023

This episode is dedicated to the remarkable journey of Sandee Sgarlata, the host of the Happiness Solve podcast, as she experienced an unexpected surge in podcast downloads. From 1,500 to nearly 5,000 downloads in just two days, her story is one of perseverance and personal reinvention. Check out the full show notes here: https://www.winthecontentgame.com/91

90. Mastering YouTube for Podcasting: How to Boost Visibility and Engagement with JP Hightek 12.12.2023

Do any of these sound familiar when it comes to growing your podcast using YouTube?  1: YouTube is only for video-first content. 2: Podcasts on YouTube won't get enough views. 3: Creating content for YouTube is too time-consuming.  YouTube Expert, JP Hightek, shares his strategy on how to grow your podcast using YouTube.  Check out the full show notes here: https://www.winthecontent...

89. From Strategy to Action: How to Execute Your Podcasting Goals with Precision 04.12.2023

Learn how to shift gears into implementation mode to grow your podcast strategically. Check out the full show notes here: https://www.winthecontentgame.com/89

88. Marketing Tactic Overwhelm: How to master it 28.11.2023

In the world of podcasting, making strategic decisions can be the key to success. But what happens when you're faced with overwhelming tactics and conflicting voices? Join me as we uncover the secrets to tailored tactics and focused strategies. Check out the full show notes here: https://www.winthecontentgame.com/88

87. Overcoming Strategic Overwhelm: Boost Your Productivity and Find Focus as an Entrepreneur 21.11.2023

Does this sound familiar? Are you an entrepreneur feeling overwhelmed by the strategic demands of running your business? Have you been told to simply work harder and push through the overwhelm, only to find yourself burnt out and still not achieving the desired results? If so, you're not alone. The pain of taking ineffective action and feeling trapped in a cycle of overwhelm can be debilitating. B...

86. How to convert Leads to Dream Buyers who are excited to pay you with Shawn Quintero 13.11.2023

If your sales efforts are being met with resistance and rejection instead of meaningful connections and increased conversions, then you are not alone! This conversation with Sales Coach Shawn Q will help you replace your cold outreach and generic email blasts with a framework for genuine relationship that provide value and convert!  Check out the full show notes here: https://www.wintheconten...

85. From Good to Great: The Key Steps to Crafting a Favorite Podcast Experience 08.11.2023

If you're feeling frustrated because your podcast isn't gaining the traction and audience loyalty you desire, then you are not alone! Despite your efforts to create engaging content, you may find that listeners aren't sticking around or becoming avid fans. Instead of being the favorite podcast in your niche, you may feel like just another voice in the crowded podcasting world. Check out the full s...

84. From Forgettable to Favorite: Creating a powerful podcast premise with Jay Acunzo 31.10.2023

Crafting a purposeful podcast is the key to becoming the favorite among listeners. But many podcasters skip the step that makes a purposeful podcast: a strong premise? Find out how to create a powerful premise for your podcast (or strengthen your existing one) to captivate your audience and stand out from the competition. Check out the full show notes here: https://www.winthecontentgame.com/84

83. How to turn your Content into Cash 24.10.2023

Discover the secret to monetizing your podcast and making money from the content you are already creating. Spoiler alert: this is not about sponsorships! Tune in to learn more. Check out the full show notes here: https://www.winthecontentgame.com/83

82. Offer Optimization: How to Increase Conversions from Your Podcast 17.10.2023

Do you want to turn your podcast listeners into paying clients? Are you looking for a solution to increase your con and revenue? In this episode, our guest Nora Sudduth will reveal the secret to transforming your podcast audience into loyal customers, resulting in a significant boost in your business's success. Check out the full show notes here: https://www.winthecontentgame.com/82

81. The Hidden Marketing Power of Quotes 09.10.2023

In this episode, we reveal the unexpected marketing power of quotes. Discover how leveraging poignant quotes can create deep emotional connections, stimulate innovative content ideas, and dramatically enhance engagement and visibility.  Check out the full show notes here: https://www.winthecontentgame.com/81

80. Converting an Audience into a Community: Joe Pulizzi's Expert Tips 03.10.2023

Discover the secrets to building a thriving community for your business with content entrepreneur Joe Pulizzi. Learn how to engage your audience, create exclusive experiences, and take control of your distribution.  Check out the full show notes here: https://www.winthecontentgame.com/80

79. The Audience Ownership Secret to truly scale your marketing 26.09.2023

If you’ve been focusing on growing your social media following, chasing likes and shares, only to find that it's not translating into actual revenue or business growth you are likely missing one key thing with your audience. This episode outlines exactly what that is and how to use it for maximum leverage. Check out the full show notes here: https://www.winthecontentgame.com/79

78. Capshovians Live: The Ultimate Event to grow your podcast and business! 19.09.2023

Join this behind-the-scenes conversation for a sneak peek on our upcoming live event: the first ever Capshovians Live! Learn about the unique experience we are creating, the event details and what you’ll can expect to walk away with.  Check out the full show notes here: https://www.winthecontentgame.com/78

77. How to turn your audio-only podcast into visually captivating short-form videos 12.09.2023

If you're stuck trying to get greater reach and engagement on social media for your audio-only podcast, this episode is for you. And we promise, no audiograms!  Check out the full show notes here: https://www.winthecontentgame.com/77

76. How Jerry Dugan turned his stagnant show into a Top 1% podcast 04.09.2023

Learn how Jerry transformed his reluctant beginnings to a Top 1% podcast, from his journey of perseverance through the challenges of sharing his authentic voice and experiences to ultimately find success by understanding his audience and refining his content.  Check out the full show notes here: https://www.winthecontentgame.com/76

75. From Fear to Financial Freedom: Conquering Emotional Triggers for Successful Investments (Alejandra Rojas) 28.08.2023

What if your mindset around money is holding you back from making the right investment decisions? In this episode, Alejandra Rojas reveals her four-step Mess method for shifting your perspective and regulating your emotions to make informed choices. Check out the full show notes here: https://www.winthecontentgame.com/75

74. How to increase Blog Discoverability and Monetize with Rich Media 22.08.2023

Do you want to monetize your blog posts and increase their earning potential? In this episode, I will share the solution to optimize your blog posts with rich media, helping you enhance their discoverability and maximize your revenue. Get ready to unlock the secret to turning your blog into a profitable venture! Check out the full show notes here: https://www.winthecontentgame.com/74

73. Maximize Your Podcast's Potential with Web Ads: Expert Tips from Mike Wiston 14.08.2023

Discover the game-changing power of targeted paid ads as CEO Mike Wiston shares his secret strategy for growing your podcast audience, driving monetization, and overcoming the conflict between risk and reward. Check out the full show notes here: https://www.winthecontentgame.com/73

72. The new YouTube SEO Strategy for Podcasters that Google loves 08.08.2023

Are you looking to reach a wider audience on YouTube? You need to create YouTube segments - the new way podcasters are getting discovered on YouTube and on Google. This episode shows you the 3 simple steps to repurposing your podcast into YouTube segments. Check out the full show notes here: https://www.winthecontentgame.com/72

71. How this Podcaster turned his side hustle into a profitable business 01.08.2023

If you have been tirelessly promoting your podcast on various social media platforms without any results, chances are you have not thought about listener migration. Join my conversation with Capshovian JR Sparrow on how he cracked the code when it comes to turning social media strangers into listeners. Check out the full show notes here: https://www.winthecontentgame.com/71

70. The Secrets to Short-Form Video for Podcast Promotion 25.07.2023

Short form videos are one of the most powerful ways to hook your audience. But they are time consuming and resource intensive.  And a lot of the time, it’s hard to get engagement. In this episode we show you the secrets to creating scintillating social media clips that beat the algorithm.  Check out the full show notes here: https://www.winthecontentgame.com/70

69. The 3D Formula for a Profitable Podcast Brand with Tonya Eberhart 18.07.2023

Do you want to stand out in a saturated space and attract the right listeners, partners and collaborators? Join my conversation with personal branding expert Tonya Eberhart, for her 3D Formula on how to establish a profitable personal brand that sets you apart and brings in the ideal clients and partners you desire. Check out the full show notes here: https://www.winthecontentgame.com/69

68. The 3 Questions every Entrepreneur needs to ask themselves: A Capsho Case Study 11.07.2023

Are you entering a new stage or season of business? Join my Capsho Co-Founder Bona and I for a candid and vulnerable discussion about how we navigated our most recent level up. We share the 3 questions every entrepreneur should ask themselves to ensure they are on the right path to growth. Check out the full show notes here: https://www.winthecontentgame.com/68 Resources mentioned in this episode&...

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