Win More, On Purpose

The #1 mistake freelancers and business owners make when it comes to cold calling... 📞 You DON’T do it!! So many freelancers and small business owners feel: "Cold calling is just not for me"..."I can't possibly succeed at it" 😟 Nothing could be further from the truth!! In this conversation, Yaacov Steinberg and Will Aitken discuss the importance of cold calling and how to...

Can podcasting really boost your sales? 🎙️ You might be thinking... "No way, how can that be?" "Podcasting is just for fun, not for business" What if you're mistaken? In this conversation, Yaacov Steinberg and Ahron Wohlgelernter discuss the integration of podcasting into the sales funnel.  We will be discussing: What does podcasting have to do with sales? Who is your clien...

Have you ever made a decision that felt right in your gut, but you couldn't explain why? As a business owner or entrepreneur, you might be asking yourself: "What is intuition really?" "Does everyone have it?" "Should I trust my gut instinct?" In this episode, David Hochberg and I explore the power of intuition, and how it can help us make confident decisions and n...

"But I'm an introvert!" Can introverts really succeed in sales, or should that be left to the extroverts? This is a question I get (esp. in the creative space) A LOT! Introverts can sell.  It's a myth that only extroverts excel in sales.  I'll tell you a not so well know fact about myself... I am an introvert  SHHH!! Don't tell anyone  Introverts have their own unique set...

Is there a way to have free time while building a flourishing business? Yes, there is! But first, let's understand...  What are 7 of the necessary pieces to this puzzle? To have a successful building (and biz) 1. You first need a strong foundation to build on In business that will be the model you are using 2. You need a strong team and structure This will be the supporting pieces (Also, part...

What does it mean to "create an experience" in sales?  The other day I had a client ask the above I think, that many creative service providers  ...Struggle with this concept  Once they are customers, you can show them a good time You take care of them You respond in a timely manner  You make sure they feel heard You put out quality work But why can't that happen in your sales proces...

Can you have a virtually objectionless close without feeling Gross or Sleazy?  As a creative or entrepreneur, you must be thinking to yourself "Well that is just not possible" or "Such a thing does not exist" Could it be that you are wrong?! Could it be that you just have not been trained on how to do this...yet? You talk to people, hopefully, every day   Are you closing all of...

How do you get potential customers from choosing to buy based on the price to deciding money is no object? This is a question that YOU  (As an entrepreneur or small business owner) Is asking every single day   The question is... Why does this happen? What do you need to do, for that switch to take place? The answer lies in HOW you are speaking  I'll give you an example  You have a budget you l...

"Why can't I just focus on lead gen., why do I first need to work on understanding how to go through a sales call?!" This is what a client of mine said to me the other day The answer I gave was: "Leaky Pipes" I'll explain  If you just focus on lead gen and you HAVE NOT fully flushed out... •How to have a sales call •Who you should be having it with,  •And what matters t...

How do YOU handle uncomfortable client situations?  How do you give clients a VIP service feel, while also maintaining boundaries? These are some tough but really important questions Esp. for solopreneurs and small business owners still trying to figure things out on their own In business, we do not always have the experience we need ...To handle the situations we find ourselves in We don't al...

Want to make lots of money this year?  ...The question is… What is the formula to make sure YOU hit your goal?  Is it a secret formula?  Will it be different if your goal is not money? Like what if instead you want... To be able to take a week off from work Without everything crashing down without you... What then?! The answer is quite simple You break it down into smaller and smaller pieces I&#39...

So many people hear and see the word SALES as a dirty word Automatically associating it with a sleazy, salesy, used car Salesman They are not wrong!! Sales has fallen away from what it's truly meant to be Into a transactional, selfish, and commission based interaction Where salespeople are more concerned with what they have to say than you But sales is NOT meant to be that way It is meant to b...

Who is the boss in a service-provider > client relationship? You or the client? A while back, I had a client reach out to me with an issue... Her clients were running her ragged!! She had no real day or night Constantly doing revisions, and just running all the time Like a chicken without a head  (sorry, not sorry, the term works) She wanted to have a business she enjoyed being a part of again...

Have you messed up or gotten rejected recently on a call with a potential client? How did that feel?  What did you do about it? As service providers, we sometimes have to deal with uncomfortable situations  Whether that happens in a call, an email, or any other type of communication  The result can affect us in a myriad of different ways depending on our mindset Is it uncomfortable? , Of course, i...

Do you feel like you are dragging your feet at work? Going through the grind of your tasks, but not really feeling it? Have you lost the purpose in what you do? Your WHY... So many service providers (like you perhaps) start their businesses with passion Dare I say, with a fire, for what they do  YOU are going to make a difference!! But at some point along the way you became... Disconnected Disench...

"How can I build relationships online? I feel so uncomfortable talking to someone I don't know in such a non-personal way!"  This is how so many people here on LinkedIn feel still today in 2024! (I know because they are saying this to me) They feel like they are stuck in a rut and do not know how to keep things moving forward ...Growing again  But in reality, there is much more in co...

"I don’t know why, but I just can't seem to do what I have to..." Overwhelm ... Procrastination ...These 2 words make you feel very strong emotions Especially if you are an entrepreneur/small business owner Just hearing the words makes you feel so uncomfortable Almost as if it's happening to you right now  Too much to do  Too much going on  Too much on your plate Some will say it...

Have you ever had a call with a potential client and while following up, all of a sudden, they ghosted you?  👻 It was going so well, too... 🤔 Have you ever had to chase your potential client? Do you struggle to: Explain what you do in a way that will draw people in? Ask the right questions? Provide value? All in a way that ensures that your potential client wants to work with you? So many entrep...