Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales

How To Grow Your Podcast Audience With Analytics This is a recap rundown episode for episode '#41 | 5 Steps To Using Your Podcast Analytics & Metrics To Fast-Track Audience Growth - Deep Dive' Where we covered: How to read your analytics to gain a competitive edge through identifying trends, preferences, and engagement patterns How analyzing listener data can guide you in refining your podcast...

The biggest tech companies, world leaders, and entire countries are obsessed with this one thing that can help podcasters fast-track their growth. Sadly most podcasters are clueless about it. DATA! Yes, data. Now, you might be thinking, "How does this apply to me as a podcaster?"  Well, just like governments and big companies, your podcast's success hinges on understanding your audience, maki...

In this episode, Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple, shares the unfiltered truth about what it takes to grow a successful podcast and the importance of creating a good, solid show if you want your podcast to be shared consistently. Host Name: Alex Sanfilippo Show Name: Podcasting Made Simple Current audience size at the point of publishing: 26,000 monthly downl...

How To Gain Thousands Of New Listeners Using Social Media & Online Communities - A New Way To Grow. This is a recap rundown episode for episode '#38 | How To Use Social Media To Grow Your Podcast Audience Without Self-Promoting'. What we covered: Why promoting your podcast on social media doesn’t help you get more listeners Where most podcasters go wrong when it comes to social media promotion...

Social media is a terrible way to grow a podcast! Want proof? What’s your experience been like with it over the last few months? You’ve been working long, hard and consistently. Creating, hosting and publishing amazing interviews. I also suspect you’ve been promoting your podcast on social media. Maybe you've started sharing promotional clips or are flirting with that as an idea. The question I ha...

In this episode, Dan LeFebvre reveals how he grew his podcast to over 75,000 monthly downloads with ZERO marketing efforts and why you need to start treating your podcast like a business if you want to make money from your show. Host Name: Dan LeFebvre Show Name: Based On a True Story Current audience size at the point of publishing: 75,000 Monthly Downloads Niche/Focus of show: History You can fi...

How To Build Your Podcast's Authority To Grow Fast With Podcast SEO This is a recap rundown episode for episode '#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (Podcast SEO Part 5)' Where we covered: What building high relevancy means in terms of podcast SEO Why you need to have a laser focus on a topic if you want to gain traction fast How to build...

When you think of tequila, you think of The Rock. When you think of personal development, you think of Tony Robbins. When you think of social media and motivation, you think of Gary V. The extent to which people associate you with a specific topic shows your level of authority within that space.  You can be an expert and not have authority in that space.  And you can have authority witho...

Today, Lauren and Nicole, hosts of Self Care Club reveal how they grew their show past 80,000 monthly downloads in 3-4 years, by focusing on making timely content and covering highly searched and on-demand topics on their shows. Host Name: Lauren & Nicole Show Name: Self Care Club Current audience size at the point of publishing: 80-100,000 Monthly Downloads Niche/Focus of show: Self Care &amp...

The New Approach To Increasing Podcast Retention Time When Building An Engaged Audience. This is a recap rundown episode for episode #32 | 5 Common Mistakes That Could Be Hurting Your Podcast Engagement (Podcast SEO Part 4) What we covered: What user engagement is and why your podcast won't grow if yours is bad The 5 mistakes most podcasters make that repel listeners from listening to their entire...

A logical reason why Apple and Spotify suppress a podcast's reach... It has nothing to do with being controversial or explicit. And everything to do with your listening time.  This is also seen as your retention time.  This is the main user engagement metric Apple and Spotify use to determine whether you have a good or bad show.  Good show = high retention time. Bad show = low reten...

In this episode, Martin shares the mindset he adopted to grow his show past 7 million downloads in 3 years and was able to quit his corporate job. And surprisingly, how he kept pushing forward even after his listenership dropped by over 60%! Host Name: Martin Hewlett Show Name: Calming Anxiety Current audience size at the point of publishing: 100,000 Niche/Focus of show: Anxiety/Personal Developme...

How To Attract New Podcast Listeners By Increasing Your Show's Organic Visibility This is a recap rundown episode for episode #29 'The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify (Podcast SEO Part 3)' Where we covered: How to increase your visibility on Apple and Spotify The 2 things you need to focus on to get clicked on and listened to over competitors How to...

There are 11 million daily podcast listeners in America alone.  Over 50% of them go to Apple and Spotify to discover new podcasts to listen to. Not Google, your website, Facebook or TikTok. They go to Apple and Spotify.  They search and browse the platforms with the intention of finding new podcasts to listen to. How much faster could you grow your show if you put your podcast in front o...

Dave gives an honest take on what helped him grow his show past 17,000 Downloads/Mo. Dave shared how keeping things simple and clear communication, who the show is for, what the show is about, and what listeners can expect helped him grow. He shared why it's so important for you as a host to be authentic, put your best into every single episode you put out, and speak and connect directly to your a...

How To Use Keywords To Build Your Podcast Audience With Podcast SEO This is a recaps rundown episode for episode #26 'How To Increase Your Podcasts Discoverability On Apple & Spotify (Podcast SEO Part 2)'. Where we covered: How your titles could make or break the discoverability of your show Why keywords and search terms are so important if you want to be found on streaming platforms How to fi...

Nearly 3 years ago, I found a guy called Jake Ward who grew his podcast to 300k/monthly downloads in 7 months, without ANY social media promotion or guesting. Mind = BLOWN.  I’ve been obsessed with the little-known method he used to grow so fast - podcast SEO.  There are 11 million daily podcast listeners in America alone.  Over 50% of them go to Apple and Spotify to discover new po...

Joe, a full-time podcaster getting 69,000 monthly downloads, shares his biggest regrets about growing his show, and why he wished he had started building his podcast mailing list sooner. He talks about the difference between just getting downloads vs engaged listeners and why one is more important when monetizing your podcast effectively. And if you've ever wondered what are some of the best ways...

DISCOVER: The New Way Approach To Podcast SEO & The 4 Factors You Need For Faster Growth This is a recaps rundown episode for 'What Is Podcast SEO & How Can You Use To Rank Higher On Apple & Spotify' Where we covered: What is podcast SEO Why you can’t afford to ignore podcast SEO if you want to be easily found by new listeners What most people get wrong about podcast SEO If blogs, webs...

Are you struggling to get your podcast noticed? Missing out on valuable listeners? In this eye-opening episode, we uncover the secret weapon that sets successful podcasts apart from the rest – SEO and discoverability. I am talking about podcast SEO! Which has NOTHING to do with blogs, shows notes, or websites.  And has everything to do with ranking higher on Apple & Spotify. This is somet...

Steve has monetized his podcast and grown his show past 11,000 monthly downloads. Be shares how he used the uniqueness of his show combined with leveraging 100s of online communities where his audience are to build awareness, interest, and consistent growth for his podcast. A very simple process you can start applying today to grow your show. Host Name: Steve Garret Show Name: Corvette Today Curre...

The New Way Of Thinking About Building A Podcast Content Strategy That Drives Growth - Recap Rundown This is a recaps rundown episode for episode 'Why You Need a Demand-Based Content Strategy To Attract, Engage And Retain New Listeners'. Where we covered: What a demand-based content strategy is and how it can supercharge your growth  Common mistakes that keep your podcast from attracting and...

Most podcasters target high-profile guests as a growth strategy.  Expectation… 1. Invite guests with a big audience. 2. They promote the podcast. 3. You gain exposure and more listeners. Reality looks more like… Listeners do come.  But don’t stick. (Or they just don’t come) The point is, it’s a roller coaster of a ride, with expectations unmet. The only thing predictable about targeting...

Roys Shares some of the mistakes he made along the way when he was growing his 5 shows past 6 million total downloads over the last five years. Yes, 6 million over 5 years across 5 podcasts (combined). He's shares honestly and openly about things he wished he had started sooner and other actions he took that he wished he had never explored. Making these mistakes and putting them on the spotlight s...

The Old Way Of Thinking About a Podcast USP vs The New Way Of Thinking Which Leads To Faster Growth This is a recaps rundown episode for episode x 'Why You Need a USP To Grow Your Podcast Audience Fast' Where we covered: Why most podcasts struggle to gain traction without a USP A 9-part checklist of what a USP is not Why you need a USP if you want faster growth  And the exact steps you need t...