Why You Win

What does it take to push an entire industry toward electrification? In this episode, John and Kyler talk with Ben Hartford , EV Sales Manager at  Pritchard EV , about the complexities of transitioning commercial fleets from gas and diesel to electric. Ben shares his experience in helping Fortune 500 companies and government fleets set and achieve sustainability goals, as well as the challenges an...

What happens when AI meets the world of pickup trucks? In this episode, John and Kyler sit down with Nate Buelow , the VP of Marketing and Communications for Ram & Chrysler, to explore the strategies they’re using to navigate rapidly changing markets and evolving customer needs. Nate shares how AI is revolutionizing marketing, design, and user experience, making adaptability more crucial than...

How can modern marketing strategies transform traditional agriculture industry? In this episode, John and Kyler sit down with Marisa Riley, Director of Marketing at Case IH North America, to explore the intricacies of marketing in agriculture. Marisa shares her insights on building a high-performing marketing team, leveraging technology to support farmers and dealers, and navigating the challenges...

Ever wondered how transitioning from internal combustion to electrification can innovate your sales approach? In this episode,  Kyler and John sit down with Kelly Kiger , the VP of Commercial Vehicle Sales at Workhorse , to explore how to maintain a startup mentality in a rapidly evolving industry. As companies navigate the shift to electric vehicles (EVs), Kelly shares her firsthand experience of...

What do the iPhone and Winnebago have in common?  The customer shows up demanding the brand.  In this episode, Kyler and John sit down with Andrew Heddle , the Director of Digital Marketing Transformation at Winnebago Industries , to unpack his career at Best Buy, how they transformed by diving into the mobile business, and what he has learned from their strategic risks and successes and applied t...

What does it take to revolutionize truck storage accessories and master both B2B and B2C? Join hosts John Gough and Kyler Mason as they welcome Wanda Rozwadowska , VP of Partners at DECKED , for a conversation about the ambitious strategies powering DECKED’s growth. In this episode, we explore how Wanda's extensive experience at organizations like Nike and Black Crows informs her approach to navig...

What happens when you combine AI, big data, and a deep understanding of dealer dynamics?   On this episode, John Gough and Kyler Mason sit down with  Steven Hileman, Head of Strategy and Business Development at Roadpass Digital , who takes us behind the scenes of how they’re transforming their customers’ experience while tackling the complexities of multi-channel distribution in the auto and RV in...

How do you disrupt the commercial vehicle industry but maintain staying power in an environment where new OEMs regularly come and go? In this episode, Kyler and John are joined by Mark Circo , the Head of Customer Experience at REE Automotive , whose career in the trucking industry spans over 20 years. As the conversation unfolds, Mark dives into the intricacies of building trust with dealers and...

From dealing with complex distribution channels to trying to control a distant customer experience, leaders in mobility manufacturing deal with complexity every day. But then, there are the leaders who are, simply, winning.  This is Why You Win, the show hosted by Element Three’s Kyler Mason and John Gough that asks the foremost leaders in the industry to share where they are placing bets and maki...