Why I Social

On this week's episode of Why I Social: Chris speaks with Jessica Malnik (JessicaMalnik.com), who works with Founders and Heads of Marketing to build messaging systems with a focus on compound revenue over time. She has a heavy focus on conversion copywriting, amongst other critical services she offers her clients.   Key Highlights Conversion Copywriting: Jessica specializes in conversion copy and...

On this week's episode of Why I Social: Chris speaks with R.J. Thompson, Manager of Multimedia and Digital Strategy (Health Sciences) at University of Pittsburgh. He is a dynamic figure in higher education marketing and nonprofit leadership.  Key Highlights: - Innovative Social Media Strategy for Nonprofits: RJ shares insights from his work with Bellevue Forward, emphasizing storytelling through s...

On this week's episode of Why I Social: Chris speaks with Michael Katz, Founder and CEO of Flowsend. From an internship in China, learning experiences at Qualtrics to founding Flowsend - Michael has run into the fire to create new opportunities for himself personally and professionally. Learn why Michael socials on this week's episode!  Key Highlights: - - Michael Katz's Career Journey: Michael sh...

On this week's episode of Why I Social: Chris Barrows sits down with Growth Marketer Theresa Potratz. Teresa shares her journey from social media specialist to growth marketing director. She also discusses how AI is transforming content creation and strategy - and gives insights into her unique podcast, "Unhinged History."  Learn why Theresa socials on this week's episode!  Key Highlights: - Evolu...

On this week's episode of Why I Social: Chris Barrows sits down with Tovah Kopan who shares her journey from law school to legal technology. She also shares his experience creating community - both in her community and through the Go Boldly Initiative - as well as how to balance multiple roles from career to personal life.  Highlights of the discussion include:  - From Law to Legal Tech: Tovah sha...

On this week's episode of Why I Social: Chris Barrows sits down with Tim Sohn, a social media consultant and cancer survivor. Tim shares his inspiring journey from a decade in journalism to becoming an independent consultant. He discusses the creation of "Perspectives on Cancer," a community offering support to cancer patients, survivors, and their families. Highlights of the discussion include: ...

On this week's episode of the Why I Social Podcast, Chris speaks with Jenny Li Fowler, Director of Social Media Strategy at MIT. Jenny has spent nearly two decades in digital marketing with more than a decade in Higher Education. Her experience in working with organic social media led to her writing " Organic Social Media - How To Build Flourishing Online Communities ".   Highlights of the discuss...

On this week's episode of the Why I Social Podcast, Chris speaks with Sue Serna, Founder of Serna Social. Sue began her career as a journalist and has since become an expert in social media governance, security, and risk. She also served as the head of global social media at Cargill.  With a focus on smart, safer social media - you'll learn more than a few tricks of the trade from Sue.  Highlights...

On this week's episode of the Why I Social Podcast, Chris speaks with Alex Hultgren, fractional CMO and author. From Ford's leadership program to his career as a fractional CMO, Hultgren offers a wealth of knowledge that will help inspire others as they look to build their career. His book "The Three Knows" - which came out in January 2025 - distills everything you need to know down to three funda...

On this week's episode of the Why I Social Podcast, Chris speaks with Dan LaToracca, who currently serves as Marketing Director at Zoomph. Dan's previous work includes social and leadership roles with the Carolina Panthers and the Carolina Hurricanes.  Highlights of the discussion include:  Building a career in the sports media industry  What he's learned in his role as an adjunct teacher  How the...

On this week's episode of the Why I Social Podcast, Chris speaks with a three-time guest on the podcast dating back to 2015 as Casie Shimansky returns to podcast. Shimanksky's experience in social media and the digital marketing profession offers a wealth of knowledge. Highlights of the discussion include:  How to successfully manage a layoff A decade worth of social media changes  How she has rai...

On this week's episode of the Why I Social Podcast, Chris speaks with healthcare communications practitioner Robbie Schneider, author of "Social Media, Sanity & You."  Highlights of the discussion include:  Her career in Healthcare Communication The importance of mental health for social media professionals Her book writing journey and much more... Quotable Moment: "Changes happen constantly. When...

Chris speaks with Callie Goodwin, Founder of Sparks of Joy and Communications Manager at ZeeMee. Callie shares highlights of her career from being a team of one in Higher Education to building a small business on TikTok.  Learn why Callie socials on this week's episode!  Callie's Links:  Sparks of Joy TikTok (The LoseIt Log) Join The Why I Social Community Discord: https://discord.gg/PgHcZNfK Abou...

We're excited to announce the OFFICIAL return of the Why I Social Podcast - with full sponsorship from the National Institute for Social Media.  Hear Chris' discussion with Jen Radke, CEO of NISM, as we share what's new and what's the same - and tease the first official episode in two weeks featuring Callie Goodwin.  About our sponsor: The National Institute for Social Media (NISM) empowers market...

Chris Sully ( @CSSully ) is Marketing Manager at Funko. He's also the co-owner of Nerd FU. He is the host/co-host of multiple podcasts including Funko's Funkast. His journey to Funko (his number one job) is one that will inspire many to chase their dreams.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonli...

Alesia Hendley ( @TheSmoothFactor on Twitter) is an audio-visual operator and multi-media journalist. She is a co-host for the Social Slice (learn more at socialslice.io) and has a passion for technology (especially audio-visual). Alesia was also recommended to the podcast by alum Brad Parler.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn...

Taking a break from the usual conversations taking place on Why I Social - this episode looks at the power of social media to do social good. It also calls back to the work of many of the alumni of the podcast who are doing good things and providing positive social influence to inform and educate others on important global conversations.  [ The Why I Social Podcast is sponsored by the National Ins...

Amy Jauman is the Chief Learning Officer at the National Institute for Social Media. Additionally, she serves as an adjunct professor in business and marketing at St. Catherine University and owns Remotely Smart. She has extensive experience with instruction from early-childhood education to adult education.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM)...

Rob Zaleski is a Digital Content Marketer at ShippingEasy in Austin. In addition, he's the host of a new podcast, Keep Marketing Weird. Previous experiences also include time as Marketing Manager for Marketing Profs and Content Marketing Associate for Main Street Hub.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs...

Ryan Farrell is a Digital Marketing Specialist at Purdue University. He has been working in marketing since 2012 and holds a Bachelor of Arts in Public Relations from University of Wisconsin-Stevens Point. He is the also proud father of three children.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.o...

Tess Kaytmaz currently works at Cross Fit Virtuosity in Brooklyn and is one of the most passionate people I've had the pleasure of meeting through social media (and previous guests, members of #SMUN). She has a background in social media - which she most recently has used to take on the challenge of mental health awareness. She is also a photographer and you'll find her active on Instagram at user...

Casie Shimansky is an award-winning social media strategist for Cisco's talent brand team. She is a previous guest on the show and the first to return as an alum for a regular episode of the podcast. It's also possible you follow her dog on Instagram.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.or...

Katie Santo is Web Training and Content Support Specialist at New York University. She has previously worked at Apple as an in-store guest/trainer expert. She joins the show with an engaging Twitter presence that is both educational and embraces pop culture.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismon...

Welcome to the eighth episode of Why I Social Sessions - where we bring you short discussions focused on one singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, Chris discusses the addition of a bookmark feature to Twitter.  On Episode 8  1....

Willis Williams is Digital Strategist for Dealer Authority. Originally from the Bronx, Williams currently lives in upstate New York and is active in the community volunteering at the Woodstock Film Festival. He is also an ambassador for Hootsuite.  [ The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org ....