Why I Social

Welcome to the first edition of Why I Social Sessions - which will bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today. Today, on Why I Social Sessions, guest (and Why I Social alum) Lucy Rendler-Kaplan and I discuss changes happenin...

Ross Brand ( @iRossBrand ) is the Vice President (and co-founder) of HR Avant-Garde and the editor of LivestreamUniverse.com . He also hosts the Blab show "Livestream Stars" which I had the pleasure of joining just one week ago .  Ross has a broadcast background, which adds to his skill set as a live-streamer, and is is an NYU alumni (with a Master of Science in Human Resource Management). During...

Derek K Hubbard ( @DerekKHubbard ) is Social Business Specialist for Southwest Airlines . He is a dynamic and experienced speaker with a proven track record of creating compelling content for social and digital mediums.  I had the pleasure of meeting Derek in 2015 at the Social Media Strategies Summit in Dallas where we were both speaking. I immediately knew that he'd be a great fit for the show a...

Lorrie Guerrieri  (@LorrieGuerreri) is a Community Manager for BTC Revolutions. She was also a previous guet on the Why I Social podcast until there was an issue with her audio and her content was unable to be recovered. Thanks to #CMAD - you can now learn more about Lorrie!  Note: All guests in this series were nominated by their fellow CMs during #CMAD. Part 1 - Gabby Yocum  (iTunes)  Patt 2 - M...

Noni Shaney ( GoGoogleMe ) is a higher education and social media professional who is also currently an employee of BTC Revolutions. Her work ethic and time-management skills are on display in this episode as we discuss how she manages multiple roles/accounts in her career.  This is also the LAST in the #CMAD Series. I want to thank you for taking the time to listen to every community manager who'...

Monina Wagner ( @MoninaW ) is Community Manager at Content Marketing Institute and the second guest in this year's #CMAD Series . From news to social media, Monina has a diverse background that was exciting to explore. Her experience and enthusiasm make her well-deserving of being featured as a standout community manager.  Note: All guests in this series were nominated by their fellow CMs during #...

Gabby Yocum ( @thegreat_gabbby ) is the Community Manager at Zoomph and the first guest in this four-part series for Community Manager Appreciation Day. Her story begins at a job fair but her future in community and social media is clearly still being told!  Note: All guests in this series were nominated by their fellow CMs during #CMAD.  Share with #WhyISocial Subscribe on iTunes or Stitcher Radi...

Community Manager Appreciation Day (#CMAD) is a 24 hour, live event taking place on Google Hangouts featuring panels focused on, you guessed it, community management. In 2015, the Why I Social podcast produced the first annual Why I Social #CMAD episode. In 2016, the conversations with Community Managers are split up throughout the week. To kick-start this year's series, I chatted with the team be...

Ahna Hendrix ( @AhnaHendrix ) is CEO and Lead Social Media Specialist at ARCH Digital Agency . She started ARCH Digital in October 2014 and has built a strong online reputation in social media over the course of her career.  You'll find her actively sharing snap stories on a daily basis via Snapchat (which I personally enjoy). She's also a yoga and health enthusiast who has made some significant c...

Ryan Pena ( @iRyanPena ) is Social Media Manager at MentorMate and MobCon. He previously served as Senior Social Media Specialist at Capella University. He's an experienced speaker who leverages his work experience to share actionable items at conferences like Social Media Strategies Summit. His experience in social media and mobile lends to a great conversation around such topics - but his person...

We kick off 2016 with the Founder of Casual Fridays and Executive Producer of Social Media Day San Diego, Tyler Anderson. Tyler leads a growing company based on San Diego and has worked with other major events, such as the Super Bowl. Like previous guest, Scott Stratten, he speaks to the value of focus and niche marketing.  Beyond his professional life, Tyler is a father and enjoys living in the S...

Carrie Kerpen is the CEO of Likeable Media and the host of the All The Social Ladies Podcast . Her podcast has included guests ranging from author Ann Handley to Carmen Shirkey Collins (of Cisco) and features some of the most influential women in business today. It's safe to say it's a can't miss podcast (lady or gentleman!).  It's worth noting that her spouse, Dave Kerpen of Likeable Local, was a...

Nycole Hampton ( @MsNycole ) is a social media strategist at @ChooseChicago . She has a passion for all things Chicago and is the last of a trio of guests from a previous #socialroadtrip to Chicago this past summer with alumni Joel Renner.  There's a ton to be impressed with from Nycole's resume - from managing her own freelance career alongside a full-time job - to her Instagram success leading t...

Nick Cicero  (@NickCicero) is the CEO and founder of Delmondo , strategist at BRaVe Ventures and a podcaster. He previously was a co-host of the Social Pros Podcast in 2014 alongside Jay Baer and Jeffrey Rohrs.  The list of Nick's accomplishments are too big to list everything but a few notable ones include helping Oprah put the first Instagram Video on TV, a two-time Addy Winner and a multiple ti...

Caitlin Waters ( @Cait_Waters ) is Digital Communications Manager at SocialWhirled, Director of Programming for Social Media Club Phoenix as well as host of the #chatwhirled twitterchat. She's also a Why I Social podcast ambassador.  I've long had the opportunity to watch Caitlin work her magic running the #ChatWhirled twitter chat and seen her work from afar. Long before she was a Why I Social am...

This week's guests (the duo of Scott Stratten and Alison Kramer) are the team behind the UnPodcast. The podcast can best be described (as seen on Unmarketing.com) as "the business podcast for the fed-up". The pair is responsible for a fantastic collection of books and provides some real-life examples of things brands are doing both wrong and right.  In addition to the podcast, Scott has written fo...

When I ( @CBarrows ) first started the Why I Social podcast - I never expected to be a guest on my own show. As the story goes, around episode 20 or so - I started getting requests to here more about the show and why I decided to start it. I won't deny that it's always nice when people are interested - but I thought nothing of it.  Nearly one year later this happens: A live blab - hosted by alum a...

Adam Dince ( @AdamDince ) is the Director of Earned Media at Deluxe Corporation and the co-founder of #Spoofchat. He brings over fourteen years of internet marketing experience to the podcast including everything from SEO, web development and social media.  As I caught up with Adam this past week, he was just getting back from one of his speaking gigs at Minnesota Blog Con . Adam has lived in Ariz...

Lucy Rendler-Kaplan ( @LUCYrk78 ) is a Senior Marketing Communications professional with over 17+ years of experience. She hails from the Chicago-metro area, is a fan of Chicago style pizza (yeah, we went there again) and you'll find her every week as a leader of #Contentchat.  You may remember Lucy's name as she was one of the person's I met face-to-face during my #SocialRoadTrip with alum Joel R...

Ali Manouchehri  (@ amanouch110 ) is Chief Executive Officer of Metrostar Systems in Washington, DC. In addition to this role as CEO of Metrostar, he's the founder of the Zoomph (previously discussed by guest Amir Zonozi on episode 36 ). Business Journal named Ali in their list of 40 under 40 in 2010. In addition, he's a board member at Washington Adventist Hospital. While often we speak of compan...

Rachel Miller is Senior Social Strategist at PureMatter . Outside of her role at Pure Matter, she (was) the co-host of #SBizhour (with Episode 1 guest, Brian Fanzo ) I've had the luxury of working with Rachel Miller during her time at Millennial CEO. During this time I can recall my first Google Hangout with Rachel. I immediately picked up that we were cut from one of the same pieces of cloth in r...

Eric Clark is Director of Academic Services, STEM Initiatives, and Special Programs at the Woodward School. In addition to his experience as an adjunct professor and as a marketing professional, he is also currently serving as Regional Director for Social Outlier.  Clearly, Eric is a busy man - but I'm grateful he took the time to chat with Why I Social about everything he's been up to - from Soci...

And now for something completely different.  This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015).  My guests this week:  Part 1: Larry Falck ( @lfalck )  Posted on 10/13 Part 2: Lisa...

And now for something completely different.  This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015).  My guests this week:  Part 1: Larry Falck ( @lfalck )  Posted on 10/13 Part 2: Lisa...

And now for something completely different.  This week's episode is broken up into three parts - with each part being available over the course of three days. It's a chance to get to know a few folks doing great things in higher education and social media (all of whom presented at this year's Higher Ed Web 2015).  My guests this week:  Part 1: Larry Falck ( @lfalck )  Part 2: Lisa Catto ( @lisacat...