Why Are We Shouting? with Jill Salzman

What’s In This Episode: Know how to write good copy? Entrepreneurs that write marketing copy often second-guess every sentence that they construct. But what about folks that write for a living? Erin Pennings is a copywriting pro who proves that it's not just you. Her business blunder will help anyone who’s ever had to come up with copy to promote her business. Jill Salzman turns the mundane into i...

What’s In This Episode: How are you telling your story? One of the best ways to get the word out about your business is to interview with media outlets of all kinds. When someone learns about you through their trusted source, they’ll be more inclined to check out your website or even buy what you sell. But a lot of entrepreneurs are doing it wrong. Jill wants to help you achieve greatness during y...

What’s In This Episode: Are you one of those people that’s good at predicting the next big business craze? Jill’s lived through plenty of fads – those products and people and exercise regimens and diet suggestions that have come and go. We know what they are once they’ve gone bust, but it’s hard to tell a hot trend from something sensational that’s here to stay. Can we ever learn how to predict th...

What’s In This Episode: Are you working really, really hard to build your business – so hard that you don’t have time for much else?   9 out of 10 doctors agree: you’re gonna need to buckle up for Minessa Konecky’s big business blunder. If you’re an entrepreneur who finds herself constantly working towards more money, more vacation time, and that private jet that’ll fly you to your new home in the...

What’s In This Episode: Is social media overwhelming your day, every day?   We already have so many tasks to do as small business owners that we can’t keep up with all of the demands that Facebook and Instagram and Twitter and Pinterest and YouTube and LinkedIn require of us. It can be too much. That’s why Jill will help you out with 3 easy to-do’s that you can focus on to get through the week fee...

#50 - What’s In This Episode: Let's get legal. Should you hire a lawyer to create a contract? What about whether to sign one? Is it better to just close your eyes, hold your breath, and sign everything? You’re invited to dip your toes into the scary legal waters that involve a lot of paperwork, some Latin, and a large pile of legal jargon that no one Jill’s ever met actually enjoys — all for the s...

What’s In This Episode: Ever think about doing a tech detox? You know that it’s good for you. You’ve heard about other people doing it. But you can’t find the time to step away from the technology thats’s at your fingertips 24/7 to take a mental health day, amirite?   Corbett Barr, Fizzle founder and internet iconoclast, has gone a lot farther than you ever thought possible. Find out what he’s doi...

What’s In This Episode: Wanna become a YouTube sensation? Then don’t do it the way that Jill did. In Jill’s efforts to become an overnight Internet star and have one of her videos go viral, a turn of events made things go in a very different direction for her. Find out how she attempted to game the system and it ended up backfiring. Bigtime. Jill Salzman turns the mundane into inspiration and tran...

What’s In This Episode: Are you happy with the name that you gave your business or did it turn out to be a rookie mistake? What about giving away the stuff you sell in an effort to entice new customers? We don’t always know exactly what we’re doing when we’re in the startup phase. Sure, we’re supposed to work it out before launch day, but it doesn’t always work that way. Kim Cook boldly goes where...

What’s In This Episode: If you have to make a choice between a fun job and a less fun resume builder, and the pay is the same for both options, which one would you choose? Find out what Jill did when she had to decide between two insanely different internships and how she recommends that you make up your mind when you’re faced with a tough decision.   Jill Salzman turns the mundane into inspiratio...

What’s In This Episode: Ever forget to check your work and make an unthinkable, unforgettable error?   This week’s Big Business Blunder comes from Laura Best, founder of Passion Collective and marketing expert extraordinaire who overlooked one simple phone number. That ended up causing her some serious hotline havoc that led to a very important lesson we all need to remember: check your work. Jill...

What’s In This Episode: Words matter. What we choose to say can impact people in a myriad of ways. Do you ever stop to consider that what you say to your business colleagues might be misconstrued? Jill learned this one the hard way. She discusses a popular phrase that we’ve all heard before, one that got her into big trouble for including it in her marketing materials. Find out what she did to rem...

What’s In This Episode: Do you have a mentor in your life? Maybe it’s an advisor, a colleague, or a friend. If you do, you’re ahead of the curve. For most entrepreneurs, we have a hard time finding folks that can support us.  That’s why Jill rehashes her experience working with a mentor. She never ever ever thought she’d be the person who’d have anything to say about mentors, and she wants you to...

What’s In This Episode: What if you had the opportunity to receive a call from your favorite celebrity…and they told you exactly what you wanted to hear? There’s an app for that. It’s called Cameo, and Jill’s review of her experience on it details exactly what it takes for app creators to do things right. She also makes a magical connection with Netflix magician Justin Willman whose penchant for e...

What’s In This Episode: There’s a very short person in Jill’s household who has a lot to say about how people should conduct business. Her name is Miss Roses and she wants to make sure that founders are doing the right things so that they can sell more stuff.  She’s eleven years old. She notices things. Things that are seemingly obvious, incredibly simple, and that we forget all the time. Find out...

What’s In This Episode: Remember that time an investor courted you for months and then decided it was in his best professional interest to ghost you?   Oh wait. That was Jill. She recounts her story from the very scary year of 2020 when an investor showed up and offered to acquire her company. It’s a detailed inside look at what went on behind the scenes when an investor tried to take advantage of...

What’s In This Episode: What’s the best way to tell your story? It’s a blessing and a curse. You have a great story, but you can’t figure out how to tell it. Customers wanna know all about you. Clients wanna understand who you are before they connect with you. If you can tell the right story, you can get folks to trust you and hand over the big bucks. But what words should you use, and in what ord...

What’s In This Episode: Listen, Stephen. I know you’re reading this. After 11 years of waving the proverbial flag and sending up technological smoke signals to have you invite me onto The Colbert Report and The Late Show, it’s time that you give this mom entrepreneur a chance. We could make history together. Of what kind, I’m not entirely sure. But it would be relatable history, not Napoleonic or...

What’s In This Episode: How’s a business owner supposed to get butts into seats? It’s one of the great small business mysteries of our time. When there’s an event to fill, a seminar to host, or any event, online or off, that involves inviting people to RSVP, how do you lure them there?  This week, Jill will walk you through 5 ways to get customers and clients to show up. If we could just study oth...

What’s In This Episode: Entrepreneurs are creative people. We see new business ideas all the time. What’s stopping us from launching all of them? The day always comes that we wanna jump ship from the business we’re currently running and launch a new, better one. But it’s not usually feasible. Is there a way to make sure that you can keep your creative juices flowing without being stifled by the re...

What’s In This Episode: No one likes do to one-on-one outreach. It takes up too much time. People don't respond. And yet, it can be a real boon to your business.   We work hard to find ways around the tedious tasks that we have to do. Small business owners enjoy finding other folks to do the grunt work for them. But if feeling like the big boss is more important to you than meaningfully connecting...

What’s In This Episode: Why don’t we credit the people that help us get to where we are today? Why does going it alone make for a better story? It’s easy to leave out the folks that lift you up. Entrepreneurs like to look good by making it sound as if they succeeded allllll by themselves. But it’s not true. Jill reveals who really helped her break into the Rock ’n Roll Hall of Fame Induction Cerem...

What’s In This Episode: Does being a more successful entrepreneur directly correlate to making mistakes less frequently? Jill wants to bust the myth that the best entrepreneurs know what they’re doing at all times. Decades in to running several businesses, she continues to be surprised by just how much goes wrong in a regular work day. Let her take you through several recent tech fails to illustra...

What’s In This Episode: Should you raise money to fund your business? This week, Jill reveals the goose chase that she’s currently on in an effort to find funding and explore the wide world of VC’s, angel investors, and accelerators. She highlights the pitfalls, feedback, and interesting anecdotes that abound throughout her money hunt.   It’s been a wild ride and it’s not even over yet. Jill Salzm...

What’s In This Episode: Why does age matter so much when it comes to making decisions for our businesses? We let judgment about age impact our business decisions an awful lot. Entrepreneurs often think they’re too young or too old to do business the right way and judge others about it as well. Ageism is real. Does it show up in your work? Jill Salzman is currently growing her third entrepreneurial...