Why Are We Shouting? with Jill Salzman

What’s in this episode: In this era of AI, it’s important to remind you that no matter how much you get a robot to write stuff for you, a good pitch needs a human touch.  This week, we’re talking pitch presentations, 80’s vintage feels, and justice for all - especially for this week’s special guest, Mindy Yocum . Find out how she conquered your worst fears and biggest blowbacks to make bank. Folks...

What’s in this episode: The last time you turned an opportunity down, how’d you do it? Did you tell them that you weren’t interested? Give ‘em a hearty “Best Wishes!”? Or did you deliver good news? This week, I’ve got good news. But it’s not the kind of good news that you think is good news. There are a variety of ways to say ‘no’ in the world, and I’m gonna highlight a whole new take on how you c...

What’s in this episode: Each time a woman doesn’t get what she wants out of a negotiation, an angel loses its wings. My mission this week is to stop these angels from losing so many wings. Let’s examine what it takes to become a strong negotiator. Women have a lot of power, but we don’t always know how to hold on to it. There’s no better time to figure that out than right now. Folks + things menti...

What’s in this episode: Ever been conned? Bamboozled? Deceived? Duped? Ripped off?  I don’t mean that time you were taken for your allowance as a 12-year old. I mean once you became a knowledgeable, experienced businessperson who thought you knew what you were doing. Calling all professional speakers ! There’s a very special scam that someone created just for us and I need you to know about it. Co...

What’s in this episode: The thing about hosting a live event is that it’s a very vulnerable thing.  You have to show up as…yourself…(who wants that?)…offer guidance in the way that only you do…(but isn’t that how everyone else does it, too?)…and hope for the best.  Wanna host a live event for your audience but the thought of doing it terrifies you? Let’s work through that, shall we? Folks + things...

What’s in this episode: When did you start your business?  I’ll bet you kinda sorta maybe know the date that you launched. But how do you define your launch – when you incorporated? Your first sale? Turns out, too many female founders have a hard time declaring the date that they launched their businesses. We’re gonna explore why that happens… …and what we can do about it. This Week’s Spectacular...

What’s in this episode: There seem to be no two ways about it. You either like to write, or you don’t.  But no matter what camp you fall into, you HAVE to write these days. You’re a business owner. You’ve likely armed yourself with a keyboard, an inbox, and marketing messaging that needs to get out there. So where do you find the inspiration to keep writing?  Since we can’t escape the work, let’s...

What’s in this episode: How many meetings are in your calendar for next week? Whether you think that meetings are helpful to running your business or you fall into the meetings-are-time-wasters camp, you’ll have to tune in to figure out what side I’m on. But real quick: tally up all the minutes you’ll spend in those meetings. Then remind yourself what your hourly rate is. Are those meetings really...

What’s in this episode: Are you good at letting things go?  It’s hard for business owners to let the tough stuff just roll right off our backs. It’s a practice. A practice we don’t have much time for… …until we’re reminded by wise entrepreneurs like Jeanne Sparrow – who’s learned the hard way – why it’s the thing to do. Let her lead you to your own realization that it’s time to let…it…go. Folks +...

What’s in this episode: “I’m busy.”  It’s the best excuse. You can avoid doing things you don’t wanna do. Get out of meetings, cancel phone calls, skip appointments… …and by being busy, you can avoid figuring out what’s preventing you from making the progress you wanna make in your business and why you still feel overworked and underpaid.  This week, let’s slow down. Let’s take a moment and explor...

What’s in this episode: If you ever thought for even one second that your website had tech issues, at least you’re not the State of Florida running a government website that’s preventing people from accessing the billions of dollars that they’re owed.  This week, I’ve got some beef with the State of Florida, the government’s IT department, and their lottery website, considering the sorry state tha...

What’s in this episode: Why does ‘customer service’ have such a bad rap?  You’re gonna hear alllll about how to offer your customers the service they deserve, thanks to my experience involving the audio app Headliner . (Note to selves: they didn’t pay me to say any of this. That’s how well they respond to their customers’ needs.) Folks + things mentioned in this episode: * the audio app Headliner...

What’s in this episode: “Where do you see yourself in 10 years?”  This is precisely the type of question that I can’t stand. Neither can you. Because how do we know?!???? Turns out that actor Ed Helms didn’t know either. Thanks to Conan O’Brien’s incredible interviewing skills, you’ll come to learn that famous people are just like us . Folks + things mentioned in this episode: * actor Ed Helms * C...

What’s in this episode: Corporate gifting is a game played by many, but rarely does anyone win. We’re still handing out useless items to our clients in the hopes that our “ generosity” wins the hearts of the people that we do business with. But this week, our guest Steve Buzogany – the Appreciation Advocate – talks about how we’re shooting ourselves in the feet. He’s figured out how to better enri...

What’s in this episode: You know how much more expensive it is to acquire new customers than it is to keep the ones we’ve already got. But…is it? Let’s get more comfy with bringing customers back into the fray. Even if you’ve gotten really good at going out and finding new customers, you’ll wanna cater to the folks that enjoy your products and services the most. They’re the ones that you’ve alread...

What’s in this episode: *Are you a working mom with a lot going on? How do you juggle it all?  (*Have you been asked this question? It’s 2023. Are people finally gonna stop asking the working women of the world how they get it all done???) I’ve got a bone to pick with Smartless podcast hosts Jason Bateman , Will Arnett , and Sean Hayes due to an exchange they had with Emily Blunt on their show. Ev...

What’s in this episode: We’re told all the time to figure out our precise target market. To understand the patterns of the people buying from us – from daily habits to average incomes to average heights to average ages.  But what about how able our audience is? This one’s all about inclusion. We’re gonna make sure that you’re addressing accessibility when you’re creating your marketing fodder. Tha...

What’s in this episode: When you run a business, you need people to learn about it. The power of the spoken word can go a long way, particularly when it’s infused with the energy of a live audience. But what happens when your presentation involves worms?  This week’s big business blunder comes to us from Cathy Nesbitt, founder of Cathy’s Crawly Composters . She helps folks to laugh, to cry, and to...

What’s in this episode: Wanna know the best way to get-rich-quick?! How about my proven 3-step process for making $48 million in 48 hours? 100% satisfaction guaranteed! It’s alluring. I know. But to think that people truly believe this crap…and attempt to grow their businesses that way?! If you wanna stay in business for the long haul, this one’s for you. We’re gonna skip the shortcuts and alterna...

What’s in this episode: Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad? It’s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that’s looking for exposure to your audience and they’re focused on calculating...

What’s in this episode: Have you heard all the buzz about ChatGPT? It’s the future right now, folks. The robots have arrived…and I already have a bone to pick with them. There’s a pretty big bot bug that’s apparent if you ask ChatGPT about a certain kind of entrepreneur. I don’t have a fix for this one, but maybe you do. I’d love to hear your thoughts on it in the comments below. Folks + Things me...

What’s in this episode: When you love somebody, you overlook that person’s flaws. You accept them because their mistakes are a part of what makes them so lovable.  Well, unless you’re the host of this podcast. Then all bets are off. I figured there’d be no better way to start 2023 off right as a marketing expert than to introduce you to my husband, The Marketing Sucker. Find out how Grammy-nominat...

What’s in this episode: Why aren’t you saying NO to more meetings and YES to more media interviews? Everyone seems to have it backwards these days. There aren’t enough women business owners doing media interviews and I’ve had enough of it. I wanna get you to see why the world needs to hear from you.  Folks mentioned in this episode: * Doris Nagel , wise sage and host of The Savvy Entrepreneur * Th...

​​What’s in this episode: Have you ever conducted a social media experiment that involved 39 words, a bold ask, 1 cute emoji, and a holding of the breath in the hopes of bringing in the big bucks for your business? This week, I’m gonna share the full details of my recent Twitter experiment that led to real cash money. What resulted STILL surprises me.  Folks mentioned in this episode * Kevon, who...

What’s in this episode: Jealous much? We spend way too much time feeling bad about ourselves and our businesses when we see that somebody’s doing better than we are. We tend to make up alllll kinds of stories to convince ourselves that we’re not doing well.  Let’s examine the things that you convince yourself about your competitors so that you can stop comparing yourself to their supposed greatnes...