Whisker Report - Pet PR & Publicity - Pet Life Radio Original

This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publica...

Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, t...

Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets. In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay...

This week’s podcast takes a unique turn as hosts Alex and Mary welcome Maia Rumpho, executive director of Pet Project Rescue in Minneapolis, to discuss PR strategies for cat rescues. Pet Project Rescue focuses on TNR (Trap-Neuter-Return) to combat cat overpopulation. Maia shares insights about her nonprofit, and the hosts recount their recent collaboration on a press conference to raise funds—a cl...

Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where they guided journalists...

Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting her at this year’s pet product trade show in Las Vegas. SuperZoo. Whisker Media did PR for TEEF, a dental health product company for pets and Lauren serves as their marketing man...

This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” A dog dad to a pup named Waffle, he's a six-time best-selling author, entrepreneur and corporate keynote speaker, all while being a serial entrepreneur with fo...

Amazon is so important now… everyone has at one point bought or sold something on Amazon. That’s why this week we’re thrilled to welcome Erin Gary of Accelerazon. She’s an amazing part of the Pet Industry Network… a group of marketing creatives dedicated to helping those in the pet industry. Join us on our expedition as we trek through the ins and outs of promoting your products on Amazon! EPISODE...

Mary, Alex and Mark discuss who to send your press releases to in different media outlets… and how not to annoy the recipient! Mary, having been on both sides, as both press and public relations, shares insight into how to write a good story to attract attention from the media. Is it wise to send products to reporters? Tune in to find out! EPISODE NOTES: Press Releases – Who Do You Send Them To? B...

Mary and Alex answer these questions and more! Whether you're a pet store owner, a vet, or a pet influencer, understanding PR and Marketing can make a big difference in how you promote your brand. Public Relations is all about managing the public image of a brand or individual. It’s about building and maintaining relationships with the public, media, and other stakeholders. Marketing is essentiall...

In this week's show, the Whisker Report dives into publicizing animal welfare nonprofits. Meet former animal welfare executive Tricia Montgomery, who recently started Moose's March, a national nonprofit looking to raise awareness of pet cancer. Montgomery started the nonprofit after the loss of her rescue dog Moose, who died of the disease just a few months after being diagnosed. Her grief turned...

Maria Reitan is a top-notch public relations executive and the founder of the firm, Topsail Strategies. But before that she led television newsrooms in some of the country's largest markets. Find out how the pressure to win in the news ratings affects the story selection in broadcast journalism. EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks...

Join Mary, Alex, and Mark as they discuss essential strategies to prepare for SuperZoo 2024. Discover expert tips to make your booth stand out, attract media attention, and schedule meetings with the press. Don’t miss this episode for all your SuperZoo success secrets! EPISODE NOTES: How to Get Ready for SuperZoo 2024 with the Whisker Report Become a supporter of this podcast: https://www.spreaker...

Yeowww! Catnip is known as the best catnip in the pet product world. Every piece is 100 percent organic and handmade by the Hmong community in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and international sales manager Norm Harada share what they do to make sure they're the cat's meow when it comes to promoting their products. EPISODE NOTES:...

Darryl Michaelson believes cat furniture is not made properly. That's why he set out to make the finest quality cat furniture in the United States. From humble beginnings in his garage to selling thousands of pieces every year in his boutique cat furniture store, find out how the "Catman of Minnesota" uses public relations to boost sales to a loyal following of "catstomers" EPISODE NOTES: The Catm...

Welcome to the Whisker Report! The only pet podcast dedicated to helping pet entrepreneurs, businesses and animal welfare nonprofits get the publicity they deserve. In this inaugural episode, we'll introduce you to the hosts of the show and why this is a passion project to help not only animals, but the people that love them. EPISODE NOTES: Pet Publicity is Just a Whisker Away – Welcome to the Whi...