Brandartica
Where The Dogs Of Society Howl
We dig into the worlds of CPG, branding, creativity, decency, indecency, and the kind of lived experience you can’t fake. Sometimes it’s raw. Sometimes it’s hilarious. Sometimes it’s uncomfortably true. But it’s always real. Attendees aren’t just flies on the wall—you’re part of the conversation. Ask questions. Share your own stories. Make connections that last longer than a handshake. If you want another sterile webinar, this isn’t it. If you want the most entertaining, thought-provoking 58 minutes of your week, pull up a chair. Join us. Howl with us. Leave sharper than you arrived.
Where to listen?
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Episodes
Where the Dogs Of Society Howl - How IQBar Got Wicked Smaht 09.01.2026 1:03:38
Special guest Will Nitze Founder/CEO of IQBAR! Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into the thick of it, for those of you who have worked in the service industry (I know I have), we're going to get into "the weeds."
Where the Dogs Of Society Howl - CPG Eye Tracking 18.12.2025 1:05:13
Eye tracking isn’t about manipulation It’s about respect Respect for speed Respect for overload Respect for how decisions are actually made If you don’t guide the eye intentionally, it doesn’t wander thoughtfully. Join us for an in depth discussion with Richard Moniz 👀 - Founder/Cofounder of Rich Insights Research If you are a designer, or a branding manager, marketer or CEO - you will want to at...
Where the Dogs Of Society Howl - The Broker is Not the Problem 11.12.2025 1:01:28
This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale. We’re talking brand readiness, broker reality, and what happens after the exit—plus vintage homes, new albums, and why creativity never retires. Learn more about our guest Brenda Steele at https://dailybreadconsulting.com/
Where the Dogs Of Society Howl - Crows Outsmart Most Brands 05.12.2025 1:00:20
This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent businesses break free using systems, pattern recognition, and damn-good operational clarity. We dig into what crows can teach brands about agility, communication, problem-solving, and scaling without chaos. Smart, fast, a little weird — and prec...
Where the Dogs Of Society Howl - Self Inflicted Pressure 21.11.2025 1:01:21
This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it. Jay Williams is the founder of Free Bird Spring Water, a brand built for people who want their water clean, their conscience clear… and their founder stories slightly unhinged (in the best way).
Where the Dogs Of Society Howl - Scaling Soul 14.11.2025 1:00:25
This week on Where The Dogs of Society Howl, we’re sitting down with Sabrina Kautz — a brand builder who’s scaled everything from pre-launch startups to billion-dollar businesses — to talk about how to grow without selling out. Every founder hits the moment. That crossroads between growth and identity. The brand that started with fire, conviction, and late nights suddenly starts to feel… polished....
Where the Dogs Of Society Howl - Work Life Balance Is A Lie 06.11.2025 57:14
It’s 3:40 PM. One kid wants a snack. The other wants a drink. The dog’s plotting an escape. The cat’s throwing up. And you’ve got a client call in seven minutes. Welcome to founder life. If you know, you know. Join 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky for a raw, real conversation about what it actually takes to build something—without losing your mind, your family, or your soul. Plus a...
Where the Dogs Of Society Howl - Brand Obsession 30.10.2025 1:03:02
We are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan. 🤘 Peter Jude Ricciardi 🤘,😂 Jeff Litcofsky, Allison Clay (of CPG Fan Girl), and Robert Cogan
Where the Dogs Of Society Howl - The Story Behind Startup Growth 30.10.2025 1:03:02
Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth Featuring Shawn Berg, Founder & CEO of SMB Sales & Marketing Every CPG founder loves to talk about their product. But the product isn’t what sells. The story is. And not the “we started in our kitchen” kind of story, the one that actually moves people. The one th...
Where the Dogs Of Society Howl - MUSIC 16.10.2025 1:05:10
Music is something that has influenced every single person. 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical exploration. From the best to the worst, music we love, music we loathe, memories, mistakes, net worth, epic burnouts, chilling stories, and more. This week, we want to have all of you on as our guests. If you want to join us, be camera-ready...
Where the Dogs Of Society Howl - The Discipline of No 09.10.2025 1:02:31
No, Yes, and How? This edition of Where the Dogs of Society Howl" digs into it deeply. Our guest is the indubitable Adam Smith of Alias Advising. As always, we will have Robert Cogan in the green room, joining us at the mid-way point, with his unique takes and breaking updates.
Where the Dogs Of Society Howl - Satire 03.10.2025 54:49
Set aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and hashtag #WeirdLinkedIn with our pal, 🍔 Briana BrughPlus, Robert Cogan drops by to tell you how it is... Also, hopefully, what it is.
Where the Dogs Of Society Howl - Brand Recipes 25.09.2025 1:04:49
Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio). Topic: Brand Recipes: Where Strategy Meets Soul (with a Pinch of Magic) The best brands don’t come from templates. They don’t taste like beige mush designed to offend no one. They’re crafted. Stirred. Tasted. Tweaked. And just like a perfec...
Where the Dogs Of Society Howl - Brand Cues & Guest Experience 19.09.2025 56:21
Brandartica's "Where the Dogs of Society Howl" LinkedIn Live with guest Zane Curtis, founder of Monday Morning Bottle Shop, Building San Diego’s NA scene | Founder, Monday Morning Bottle Shop. We're digging into all of it. From Brand impressions, Guest experience, where are brands succeeding or failing? What to look out for, how to fix it when things go wrong.
Where the Dogs Of Society Howl - When Finance Gets Feral 17.09.2025 59:02
Originally aired on Aug 7, 2025 She’s not your CPA’s financial coach. Natalie Cook is the Founder/CEO of Finance Fight Club. Natalie provides guidance, insights & strategies - beyond what a bookkeeper and CPA provide- to help small business owners and entrepreneurs make wise financial choices, gain confidence, and increase profits.
Where the Dogs Of Society Howl - 9th Circle Of CPG Hell Margins 17.09.2025 57:13
Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy. The Marginless Abyss is where good ideas go to die. It’s the place brands end up when they build without truly knowing their costs, when they gamble on distribution without logistics in place, when they scale on hope instead of math. The punishment? Eternal pallets of unsold product, frozen in warehouses, discon...
Where the Dogs Of Society Howl - The Art Of Noticing 17.09.2025 1:02:57
The Art of Noticing, and Why It’s EverythingThere’s a beautifully gentle children’s book called Noticing by New York Times bestselling author Kobi Yamada, illustrated by Elise Hurst. It tells the story of a painter who doesn’t call herself a painter; she calls herself a noticer. She isn’t just putting color on canvas, she’s slowing down enough to see the details most people miss. To notice is to r...
Where the Dogs Of Society Howl - Path's To Success 17.09.2025 59:25
There is no silver bullet to succeeding on LinkedIn or in life. But other people's tales and experiences may inspire you to move forward on your own quest!
Where the Dogs Of Society Howl - Weirdo Branding Wins 17.09.2025 56:23
Most brands are out here sanding down their edges. Safe. Polished. Forgettable. Weird? Weird gets remembered. Weird gets shared. Weird sells. That’s precisely what we’re unpacking in our next live event: 🤘 Making Weird Work: Why Playing It Safe Is the Riskiest Move Join us as we break down: Why “fine” is the death of your brand The Hall of Fame of brands that built empires by leaning into their q...
Where the Dogs Of Society Howl - Culture 17.09.2025 56:54
LinkedIn Live: Stars In Your Office Sky Culture. Creativity. Engagement. Let’s talk about what lights people up at work. This one’s not a stiff panel. This is an open forum. A conversation. A little chaos. Bring your hot takes, bold ideas, and fundamental questions about: ✨ Building culture that means something ✨ Sparking creativity in cubicles, Zooms, or Slack ✨ Getting your team to give a dam...
Where the Dogs Of Society Howl - Branded Merch That Matters 17.09.2025 55:50
Join Brandartica as we discuss Branded Merchandise that Matters! With Lindsey Reid from emblm - maybe a visit from Robert Cogan, if we can catch up with him (he is always on the go). Whether you’re a: ☑️ Marketer trying to make your booth not suck ☑️ Startup founder seeding the right hats to the right humans ☑️ HR leader hyping culture through onboarding kits ☑️ Retail brand building a fanbase tha...
Where the Dogs Of Society Howl - Brand Messaging Myths 17.09.2025 56:35
If you have a CPG brand, Food and Bev brand, Product, Service... Anything people spend money on, tune in. We deliver another fire & brimstone episode with an injection of joyousness and advice, insight, and a wealth of awesomeness from our Special Guest Arielle Davis 🪞and our fearless man on the street Robert Cogan.
Where the Dogs Of Society Howl - Underdog Advantage 17.09.2025 52:17
Everyone loves the underdog story—until you’re the underdog living it. Starting small. Unknown. Not on the radar yet. You don’t have the big budget or legacy name. What you do have is speed, curiosity, and no old rules to follow. Here’s how underdogs, disruptors, and “outsiders” can punch above their weight—and scale smart without selling their soul. Nikeisha Daley joins Brandartica on Where the D...
Where the Dogs Of Society Howl - You Can't Market A Secret 17.09.2025 49:28
What: LinkedIn Live Where the Dogs Of Society Howl Who: Brandartica and Courtney O'Brien Why: Why the Hell Not? This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum. Courtney helped...
Where the Dogs Of Society Howl - Brand Imagery & Photography 17.09.2025 42:03
We discuss Brand imagery and photography with Alison Ashton. As the founder of Los Angeles-based Content Kitchen, Alison combines extensive editorial experience and formal culinary training to specialize in food-focused content and strategy, including recipe development and photography, for national media outlets and brands. Plus, she is an incredible human! * Why don't you bring a knife to a...
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