Babcox Media
What’s Treading with Tire Review
What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.
Author
Babcox Media
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Top Shop Tips: Communicating with Customers 03.02.2020 8:19
Last October, we hosted our annual Top Shop Event in Nashville, Tennessee, where our 2019 Top Shop winner, finalists, as well as past winners and finalists, came together to share industry best practices, what’s working in their business, what’s not and what they see as the future of our industry. In this episode of What's Treading, we talk with our Top Shops about how they handle communicating wi...
Tirescanner and Tire E-Commerce with Michael Welch 08.01.2020 6:19
It’s been a little over a year since Michael Welch created TireScanner, a tire buying website that connects customers looking to buy tires with dealers in their area that have the tires they need. With Tirescanner, retailers collect the full cost of what they charge for service in addition to the profit they make off the tire sale. We caught up with Michael at the 2019 SEMA Show to review Tirescan...
2019 Top Shop Winner on The Customer Experience, The Tire Industry and Advice 19.11.2019 7:41
In this episode of "What's Trading with Tire Review," we speak with Alpio Barbara, owner of Redwood General Tire and Tire Review's 2019 Top Shop Winner. Barbara shares how his 19-bay Silicon Valley megastore has changed in the last 12 years since first being named a Top Shop Finalist in 2007 and delves into what excites him -- and worries him-- about the industry going forward. He also shares his...
SEMA Prep with the Pros 31.10.2019 6:20
SEMA and AAPEX are coming up next week, and like many of you, we at Tire Review are preparing for one of the biggest weeks in the automotive aftermarket. So on today’s podcast, we talk to our Babcox Media Industry Week veterans – members of our staff that have attended the shows for years—to let you in on our SEMA survival secrets.
Then, Now & The Future: Retread Technology 25.10.2019 6:38
In this episode of "What's Treading," we're digging into retread manufacturing. While the industry’s use of retreads is growing, there are still some myths out there about their safety and reliability. To debunk those myths, we explore the manufacturing technology that goes into making retreads today, how it's changed over time and what to expect in the future.
What's Up in Aftermarket Wheels 23.09.2019 11:07
In this episode of What’s Treading, we talk to a couple of tire dealers who specialize in ultra-high-performance tires as well as aftermarket wheels and find out the trends in wheels that are taking shape from coast to coast.
Delving into the Data: Tire Review's Tire Dealer Operations Study 28.08.2019 19:07
On this episode of “What’s Treading with Tire Review,” we explore tire retail trends gleaned from our annual Tire Dealer Operations Study. We look data we’ve collected from tire dealers across the country on all aspects of owning and operating a tire dealership, including in-bay productivity, profit margins, online tire sales, dealers’ most challenging competitors as well as their most critical bu...
The Genesis of TireHub & What's Next for the Tire Distributor 25.07.2019 9:24
In this episode of What’s Treading with Tire Review, we take a look at TireHub, the joint distribution venture between Goodyear and Bridgestone. The company shipped its first tire July 3 of last year and is now celebrating one year in business. We look back at the company’s startup beginnings with some of its key executives and discover what the future holds for one of the nation’s largest tire di...
Tariffs on Chinese Tire Imports 26.06.2019 5:52
Around the beginning of May, President Trump’s administration announced it would raise tariffs from 10% to 25% on around $200 billion worth goods imported from China. Some of those items include tires and tire-related materials like new passenger, truck and bus radial tires as well as ag, construction and mining tires and their retread equivalents. Auto parts - like brake pads, brake fluid, oil fi...
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