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What's the Difference?
Talk all things windows, business, and being a boss in more ways than one with the Vice President of Sales and Marketing of Pella Windows and Doors, Gina Della! You know her from her commercials and billboards, but tune in to get to know the woman behind the screen. Gina details her journey to success, provides business coaching, and interviews Milwaukee’s most established and up-and-coming entrepreneurs.
Where to listen?
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Episodes
What's the Difference: Motivational Messaging 18.10.2025 20:12
How do you spread a message that matters to your team? In this week's episode, Gina & Ross dive into the best motivational messages - and even more importantly - getting the right motivational message to your team and making sure it sticks.
What's the Difference: The Characteristics of Leadership 11.10.2025 21:44
Seems pretty clear cut, right? What makes a good leader vs. what doesn't? There are traits you think of, sure. But, not every leader needs to be gregarious. Not every leader needs to command a room. Leaders define who they are by their actions, their care, and their willingness to grow with their team - not grow at the expense of their team. Gina & Ross dive into all the best charactersitcs of the...
What's the Difference: The Results of Recognition 29.09.2025 23:06
Be genuine. Be purposeful. And make it count. In this week's episode Gina & Ross dive in to results of true recognition. And this goes beyond recognizing results. This is effort, willingness, and determination to become a better businessperson - despite what your role is; big or small.
What's the Difference: Incentivization 27.09.2025 22:47
When you think of incentives, the main thing that comes to mind is money. Of course. However, as great as that is, how do we separate what matters with those incentives? Money might not be right for every person. This week, Gina & Ross
What's the Difference: The Power of Business Events 20.09.2025 20:38
Having an event for partners? Clients? Customers? This is the episode you need-to-hear. Gina & Ross discuss the details of hosting an event at your space. Best practices, planning, and the little things that make the difference.
What's the Difference: The Art of Business Entertainment 13.09.2025 21:48
The key to retaining long-term partnerships is succeeding in the world of business entertainment. A big launch, a new product or service, the rollout is key. This episode Gina & Ross break down what works and what doesn't in business entertaining. "If you're going to be in the gym, be in the gym"
What's the Difference: Finding Purpose 06.09.2025 20:06
The "Beautiful Becky" is back for another episode of What's the Difference. This week Becky describes finding her life's passion when her life changed forever. Helping other's is a key to a healthy life and Becky goes into detail on how every business owner can find triumph through adversity.
What's the Difference: From Tragedy to Triumph 30.08.2025 20:33
In this very special episode, Gina & Ross talk to Becky Van Keuren, a former teacher now founder of Learning, Friendship, & Care Center. Becky suffered a life & career altering experience 5 years ago - and in her journey to recovery, she also found a journey of purpose. The purpose; to help others.
What's the Difference: Secret to Sales w/ Jake Nelson from Pella 23.08.2025 22:06
Four time Pella President's Club winner, Pella commercial star, and one of the most ambitious sales persons in Pella Windows & Doors of WI, Jake Nelson joins Gina & Ross this week to discuss his personal methods to sales that make a difference, the most enjoyable part of the process of sales, and what fulfills him in this career. A must listen for anyone working in business.
What's the Difference: Overcoming the Fear of Public Speaking 16.08.2025 23:08
A top fear in the workplace! Fortunately, Gina & Ross take this episode to dive into advice, tools, and the best tricks-of-the-trade for public speaking. Whether it's a room of 10 people, or 10,000, the advice remains the same. This and many more lessons on What's the Difference!
What's the Difference: The Importance of Assessments 05.08.2025 21:56
LAK Group President Mike Grubich is back with Gina & Ross to discuss the hiring process, assessing potential future employees, navigating job interviews, and how to stand out in a positive way while either hiring, or looking for a job.
What's the Difference: Make work, work for you 02.08.2025 20:55
In this episode, Gina & Ross are joined by Mike Grubich, President of LAK Group, a work-consulting firm that gets the best out of every employee. Mike discusses what people actually want out of their jobs, ways to stay ahead of the curve when it comes to workplace competition, and of course how to best market yourself as an employee to stand above the rest of the crowd.
What's The Difference: The Vision Board 26.07.2025 21:02
Yes! The vision board - and the personification of it. In this episode, Gina & Ross dive into the concept of the vision board, how to make one properly, how many vision boards you should make, and of course how to execute everything on your vision board in a way that keeps you engaged and determined.
What's the Difference: Sweet Tox Returns 19.07.2025 21:30
In this week's episode - Katie Sweetman from Sweet Tox returns to the program to discuss how her business has grown from her first appearance on the show, some new developments in the Med Spa game, and some of the more *unique* services offered.
What's the Difference: Realistic Builders pt. 2 12.07.2025 20:24
In this episode of What's the Difference, Adam from Realistic Builders stops by the show again to talk about his work with customers, some of the best and worst home renovations he's seen, and how one positive review for your business can send you and your company to the next level.
What's the Difference: Realisitc Builders 05.07.2025 20:40
This episode highlights Realistic Builders, a high-end custom builders company. Adam from Realistic Builders joins the program to discuss the difference in his business, how he puts the customer first, his relationship building habits, and what he can do to help imrove your home.
What's the Difference: Make it Matter 28.06.2025 21:09
Meetings, team building excercises, or just work in general. Make it matter. In this episode, Gina & Ross review different methods for leaders to keep teammate engagement at an all time high - including meeting times outside of the office, creating creative games, or to just take the time to get to know someone. Get everything out of everyone in this episode of What's the Difference
What's the Difference: Mastering the Meeting 21.06.2025 21:56
We've all been in good meetings. We've also all been in very bad meetings. What makes a good, productive meeting and what doesn't? What about if you're presenting the meeting? Gina & Ross dive into every aspect of meetings and give tips on how to own the room in an efficient, yet effective manner.
What's the Difference: MJ from HR Pt 2 - The uncomfortable conversation 14.06.2025 22:04
MJ from HR is back for another guest appearance on What's the Difference - Our first back-to-back guest brings us into her best practices when having a 'difficult conversation.' We also discuss how business owners can either create or rebuild an entirely new culture in their workplace.
What's the Difference: MJ from HR Part 1 07.06.2025 21:58
In this episode we meet MJ, the Vice President of Human Relations at Pella. A name frequently mentioned in the show, we finally meet the woman in charge of giving Gina the 'difficult' conversations. Gina & Ross also talk to MJ about truly caring about your job, a healthy work life balance, and of course the difference that HR makes not only at Pella, but in every workplace.
What's the Difference: A.I. - Your New Favorite Work Tool 31.05.2025 21:40
Don't be afraid of Artificial Intelligence. In this episode of What's the Difference - Gina & Ross explore the capabilities of A.I., how to navigate the proper tools to help you at your workplace, and what we skills can all learn from using A.I.
What's The Difference: Tots on the Street 24.05.2025 20:36
Another entrepreneurial episode of What's The Difference highlighting Tots on the Street. This episode, Gina talks to cofounders Hannah and Tami Kopplin who, just starting this business in 2019, have multiple food trucks, as well as wholesale products. The ladies (and Ross) discuss the challenges of businesses, capitalizing on the growing food truck market, and of course their favorite tots creati...
What's the Difference: Accountability Through Consistency 17.05.2025 21:00
The nerves of navigating touch-base interviews are something managers & employees all deal with. What are the best ways to deal with job performance reviews? What are the best practices when coaching your employees? What do you want to hear from your manager? These tips and more are covered by Gina & Ross in this week's episode of What's the Difference!
What's the Difference: Stronger Together 10.05.2025 22:19
In this week's episode we are talking workplace relationships. A healthy relationship at the workplace creates a productive workplace. Gina & Ross dive into best practices regarding cultivating a healthy culture, healthy communication, and being present. "If you're going go to the gym, be at the gym"
What's the Difference: Navigating Online Reviews 03.05.2025 19:55
This week's episode of What's the Difference has Gina & Ross diving into online reviews. Gina & Ross answer questions such as how important are online reviews to a business? Plus the statistics of volume of reviews and how they are correlated to business growth, and how to navigate a negative review.
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