What You Will Learn

Five years ago, Nir Eyal wrote the best-selling book 'Hooked'. It was all about the four-step process businesses can use to make habit-forming products and services. By getting people 'hooked', by getting people to almost the point of addiction and compulsion, businesses can thrive (think Facebook, Candy Crush and Spotify as some examples). Now, Nir writes gives us individuals a four-step methods...

Hooked - by Nir Eyal 'How to build habit-forming products'   If a business can turn their product or service into a 'habit', then they've got you 'hooked'. It makes it much harder for the user to change to a competitor, usage becomes more frequent and more irresistible, and it becomes far more profitable for the business. Nir Eyal takes us through the 'Hook Model' which teaches business what...

We've all heard of 'climate change' and we hear dystopian ideas about the horrors we may face if we don't take appropriate action, but what will life on the planet ACTUALLY look like if our planet heats up too much?     Check out our website with all of our book ratings: www.whatyouwilllearn.com   Hosted on Acast. See acast.com/privacy for more information.

This book is the bible of behavioural economics. After introducing 'System 1' and 'System 2', the 'fast' and 'slow' thinking from the title, this episode dives into more of the applications of this discovery. THIS episode:    Over confidence:  - Narrative fallacy  - Hindsight/outcome bias   Choices:  - Intuitions vs formulas  - Planning fallacy  - Loss avers...

Thinking, Fast and Slow - by Daniel Kahneman This book is the bible of human behavioural psychology. Author Daniel Kahneman won the 2002 Nobel Prize due to his work on Prospect Theory, a big part of this book. The book is so dense we'll need to cover it over two episodes. This week we will learn about: System 1 - which operates automatically and efficiently, System 2 - which allocates attention to...

Turning Pro - by Steven Pressfield 'Tap your inner power and create your life's work'   Pressfield book 'The War of Art' told us all about the REAL challenge of creating important work: confront (and beating) the Resistance. In that book, he showed us that the beat way to beat it was by Turning Pro. This follow-up book dives deeper into the difference between and amateur and a professional, a...

Kevin Rudd came from humble beginnings in country Queensland to become the 26th Prime Minister of Australia in 2007. He is author of the books 'Kevin Rudd - The PM Years' and 'Not for the Faint Hearted'. Mr Rudd is currently the President of the Asia Society Policy Institute and is living in New York. On his most recent return visit to Australia, we were able to sit down and have a chat. In this e...

Dare to Lead - by Brene Brown 'Brave Work. Tough Conversations. Whole Hearts'   Brene Brown boldly calls for braver bolder leaders to pass on a better world for our children. But typically cultures are held back by an inability to lean into vulnerability - we avoid tough conversations, lack connection and empathy and avoid risks. Daring Leadership is the antidote to these issues. In this epis...

Austin Kleon is the author of three books that we've review on the podcast: Steal Like An Artist, Show Your Work and Keep Going. We spoke with him about about who is a 'creative', the false dichotomies we've set up between 'work' and 'art', and how everyone can harness the power of creativity to make things better by making better things.   Check out Austin's site and sign up to his free week...

Show Your Work - by Austin Kleon '10 ways to share your creativity and get discovered'   After the runaway success of 'Steal Like an Artist' , Kleon was always asked the same questions: how do I actually get my stuff out there? how do i get found? how do i get an audience for my work? This book begins to answer some of those questions. It stresses the importance of maintain the mindset of an...

Zero to One - by Peter Thiel and Blake Masters 'Notes on Startups, or, How to Build the Future'    - The next Bill Gates will not build an operating system.  - The next Larry Page or Sergey Brin won't make a search engine.  - The next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. Of course, it's easier to copy a mod...

Homo Deus - by Yuval Noah Harari 'A brief history of tomorrow'   For thousands of years the top of our list of concerns were famine, plague and war. While this haven't been completely solved, we're pretty close and they have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges.  Having secured unprecedented levels of prosperity, health and...

Antifragile - by Nassim Taleb 'Things that gain from disorder'   Wind extinguishes a candle but energises fire. Likewise with randomness/uncertainty/chaos, you want to be able to use them, not to hide from them. You want to be the fire and wish for the wind. Most people think the opposite of fragile is robust, resilient or solid. But the resilient and robust are items that neither break nor i...

Quiet - by Susan Cain 'The power of introverts in a world that can't stop talking'   The world today seems to value confident, outgoing, bubbly personalities who are comfortable in all social settings and aren't afraid to speak up. But Cain reveals that those with the loudest voice don't necessarily have the best ideas. This book is both a call to organisations to foster the power of introver...

Oh, The Places You'll Go! - by Dr Seuss (Theodor Geisel)   This may look like a kids book (and it is) but we've dug out some serious life lessons that link up with a whole bunch of other ideas we've read in other 'real' books. This one is a must-read, it'll take you less than 10 minutes.  We pulled out our top 5 lessons, and we'd love to hear yours too - email us any time at podcast@what...

Freakonomics - by Stephen J Dubner & Steven Levitt 'The hidden side of everything'   Economics ultimately boils down to the study of incentives. Incentives are all around us, whether natural or manufactured (like by a parent, teacher, boss, politician or economist). In this episode, we talk about 4 major areas of economics, using a few stories and studies from the book to flesh out the co...

Thanks for listening to Season 3 of What You Will Learn! In this episode, we’ll recap our favourite lessons from our favourite books of Season 3. We’ll be back in July for regular 'juggernaut month'. If you want to hear some WYWL in the break, we've curated our best content into a top 10 episodes, both interviews or book reviews. If you want the list, head to:  www.whatyouwilllearn.com/best O...

In this episode, we’re answering your questions! Listeners sent in the questions they’ve always wanted to ask us. We spoke about our process, a book WE might want to write, our learning journeys, knowing when to quit your side hustle, and being consistent with our reading and podcasting. Hosted on Acast. See acast.com/privacy for more information.

Keep Going - by Austin Kleon '10 ways to stay creative in good times and bad'   Austin Kleon wrote Steal Like An Artist (about injecting more creativity into your work), then Show Your Work (about sharing that creativity with the world and getting discovered), now Keep Going (about continuing to be creative, even when it feels like it's a never ending battle). In this book, we learn about how...

Since starting the show almost exactly 3 years, we've done 199 episodes. Today is Number 200! In June 2016, we literally hit 'record' on the laptop, talked crap for 20 minutes, then published it. As more and more people started listening, we gradually increased the time and effort we invested into the show.  In this episode, we recap some short snippets from 20 of our favourite guest interviews th...

The Barefoot Investor - by Scott Pape 'The only money guide you'll ever need'   A bushfire raged through Scott Pape's town and took everything form his family - their home, their farm, their sheep, and everything they owned. Their life's possessions now amounted to a charred pile of rubble. And just as everything seemed to be falling apart, Scott looked in the mirror and said 'I've got this'....

This Is Marketing - by Seth Godin 'You can't be seen until you learn to see'   Seth Godin is a marketing guru, and this book represents the culmination of decades upon decades of marketing lessons and advice. You won't find any scripts or templates, and you won't find anything scammy or short-term. This book is all about empathy, understanding and being a human (not typical advice you hear in...

This extra episode is the recording from a presentation we recently did for The Entrepreneurs Club in Melbourne. In our presentation we discussed the content we wished we knew 4 years ago when we first started trying side hustles. We explore some of the best book concepts we've learned in the context of 'The Dip'. Finding Your Dip (drawing from The Black Swan , Lean Start-up , The Click Moment ) P...

The Most Important thing - by Howard Marks 'Uncommon Sense for the Thoughtful Investor'   Howard Marks is the Founder of Oaktree Capital Management, who hold US$122 billion in assets under management. This book is a compilation of all his investment philosophies, which can be applied to help you make better decisions when investing money, time or energy. There isn't any step-by-step instructi...

Factfulness - by Hans, Ola and Ana Rosling 'Ten reasons we're wrong about the world - and why things are better than you think'   When we think about the world - poverty, violence, war, man made disasters, climate change and corruption - it seems that things are bad and feel like they're getting worse. Factfulness shows us this isn't the actually the case - we're the victim of many cognitive...