What Works

The Nitty Gritty * How Jennifer’s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School * What led Jennifer to transition from solopreneurship to a brand that’s bigger than her — and how collaboration sets the foundation for Sister * The practical and foundational values of creating and formulating a feminist business * Why you should see your business as...

The Nitty Gritty * Why Michael created Buzz , a rock-and-roll infused sandwich shop on wheels * How he infused his personal values into Buzz — and how those values extend into the culture of the company * Everything Michael learned from taking the B Impact Assessment * How becoming a B Corp positively impacts Buzz, its employees, and the community * What running a responsible business means to Mic...

The Nitty Gritty: * Marie shares the role customer interviews have played in the evolution of her online learning software product, Doki * How automation plays an important role in how Marie and her partner manage their workload without assistants or contractors * What enables Marie to balance managing her business with outside pursuits like rock climbing and permaculture On this episode, I’m caug...

The Nitty Gritty * What prompted Carlos to shut down a thriving digital agency to start The Happy Startup School * What happiness as a business model looks like — and how Carlos teaches that model to others * Why Carlos includes an application process for his in-person events, plus the four main elements he always follows to produce a great event * How Carlos and his business partner Lawrence turn...

The Nitty Gritty: * How Michelle created the “3 Word Rebellion” framework that brings her new client leads * Why Michelle uses a free consultation to book new clients * The importance of Being Boss’s Chalkboard Method for knowing how many clients she needs at any time * How Michelle has optimized her schedule to make 1:1 client coaching more sustainable In this episode, I catch up with Dr. Michell...

The Nitty Gritty * The breaking point in Lisa’s life that inspired her to turn to herbalism for answers — and why she decided to study herbalism deeper * How Lisa manages her job as a spaceship builder and her herbalism clients * What specific strategies Lisa uses to plan and optimize her daily and weekly tasks * Who, exactly, Lisa works with through her herbalism business — and how she balances c...

The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth * What parameters Michelle uses to decide whether a new marketing opportunity is worth pursuing–or just a time suck * The brand partnership Michelle has leveraged to increase he...

The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between health and politics — and positions her opinion in a way that her ideal customers breathe out: “finally, someone gets it!” * What writing exercise she used to inform her new website copy (and exactly what her company’s new position is) * Why you should always...

The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketing thought leadership * How she’s developing a process for asking for referrals after realizing her top clients come through that channel * Why her priorities have changed when it comes to growing her email list–and why she’s stopped using content upgrades to...

The Nitty Gritty * The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Being Boss , instead of self-publishing (and how they weighed the pros and cons of each) * What the collaborative process looked like behind-the-scenes for them, from writing sessions over Zoom to in-the-moment editing * The multiple marketing channels th...