What The Frac? | Your Fractional Executives

In this jam-packed episode of What the Frac? Live , we sit down with marketing powerhouse and Air Force veteran Michael “Buzz” Buzinski, a.k.a. “Buzz,” to dive into his incredible entrepreneurial journey—from musician and recording studio owner to founder of a multimillion-dollar creative agency, and now a Fractional CMO helping B2B businesses thrive with clarity and strategy. Buzz gets real about...

In this episode, we're diving into the science and strategy behind recovery-based wellness with structural realignment expert and wellness entrepreneur Sophie of Active Bodyworks . We cover: ✅ Why cold plunges, contrast therapy, PEMF & red light therapy are more than just trends ✅ How corporate wellness impacts employee retention, productivity & bottom-line ROI ✅ The real talk on bu...

What happens when a fashion founder turns a counterfeit problem into a tech innovation? In this episode of What the Frac? Live , Nicole and Tamara sit down with Christian Oswald , veteran, fashion entrepreneur, and co-founder of Rainfall —a company that turns physical products into storytelling platforms through digital product passports . We explore: How disconnected brand stories impact marketin...

PR isn't what it used to be — and that's a good thing. In this episode of What the Frac? Live , we sit down with Elizabeth Knight, founder of Knight SC, to talk about how PR, communications, and branding are evolving in today’s noisy media landscape. From landing national coverage to knowing when not to pursue press, Elizabeth shares real tactics and frameworks for startup founders, CMOs,...

In this special episode of What the Frac? Live , Nicole and Tamara sit down with Liz Pocock, CEO of Startup Tucson, and Jessica Suskin, Associate Producer of the TENWEST Festival and Director at Tucson Young Professionals. We go behind the scenes of Arizona’s most dynamic entrepreneurial festival and explore how Startup Tucson is fueling innovation and collaboration across industries. From curated...

In this episode of What the Frac? Live , we sit down with Tim Berney, founder of VI Marketing and Branding, to unpack why narrowing your focus is the key to real business growth. With over three decades in the industry, Tim shares what it takes to build an award-winning agency, the importance of brand positioning, how to use data to niche effectively, and why AI can’t replace authentic creative st...

Building a 7-figure agency is possible but how do you scale without burning out? In this episode of What The Frac? Live, agency consultant Melissa Lohrer shares insights on sustainable growth, strategic positioning, and relationship-driven sales that help creative and consulting firms thrive. She breaks down how to build a business that aligns with your goals, set boundaries to avoid burnout, and...

Growing a business isn’t just about revenue, it’s about building the right team, streamlining operations, and expanding into global markets effectively. In this episode of What The Frac? Live!, Jose Delgado, COO of Anequim, shares game-changing insights on hiring top talent, developing leadership, and leveraging remote global teams to scale efficiently. Discover proven strategies for structuring y...

In this episode of What The Frac? Live!, Nicole and Tamara are joined by Arielle Lechner, executive coach and founder of Newpo. Arielle shares valuable insights on fostering a culture of experimentation, leveraging AI to enhance workflows, and cultivating leadership skills for high-performing teams. Discover how to approach failure as a lesson, embrace curiosity, and build more effective strategie...

In this episode of What The Frack Live, Nicole and Tamara are joined by Laura Nespoli, founder of Meshin Movement and Group Strategy Director at Article Group. They dive deep into the art of strategic storytelling for entrepreneurs and brands. Laura shares actionable insights on building a core narrative, aligning teams around a unified story, and using frameworks like the "Four C's"...

In this episode of What The Frac? Live!, Nicole and Tamara sit down with influencer and e-commerce expert Paige Connell to explore the power of community building on social media. Paige shares insights on growing a loyal audience, the impact of TikTok Shop, dealing with online criticism, and balancing work and family life as an entrepreneur. Whether you're a business owner or content creator, this...

[Originally Aired 6/27/24] In this episode of What The Frac? Live! , hosts Nicole and Tamara sit down with marketing attribution expert Drew Smith, CEO of Attributa. They dive into the power of data in marketing, discuss how to track campaign success, and share insights on simplifying complex sales processes. Discover the importance of feedback loops, customer touchpoints, and practical tips for s...

[Originally Aired 3/8/24] Discover how Slack skyrocketed to a $1 billion valuation in just eight months using a unique go-to-market strategy—without a traditional sales team. In this episode of What The Frac?, we break down Slack’s word-of-mouth marketing engine, viral customer acquisition tactics, and customer service marketing strategies that drove explosive growth. Tune in for actionable insigh...

[Originally Aired 5/9/2024] In this special episode of What The Frac? Live! , Nicole and Tamara take you behind the scenes to introduce themselves, their backgrounds, and their journey into fractional executive services. They share their insights on marketing strategies, storytelling, and the power of fractional leadership for small businesses. Learn how they help business owners think like C-leve...

[Originally Aired 2/27/24] In this episode of What The Frac? , Nicole and Tamara dive into the biggest Super Bowl ads of 2024, sharing their marketing insights, favorite moments, and what small businesses can learn from the big-budget commercials. From celebrity power to emotional storytelling, they analyze what worked, what flopped, and how you can apply these strategies without a $7 million ad s...

Welcome, Marketing Wizards! Strap in for an exhilarating ride through the world of savvy podcast advertising with your favorite hosts, Tamara and Nicole, on What the Frac! This episode is a treasure trove, unpacking the phenomenal story of Athletic Greens (AG1) and their ascent to a billion-dollar valuation through the art of podcast ads. Prepare for a journey filled with smart strategies, clever...

If you are a part of the PHX business ecosystem, you probably know Anebi but if you don't, this week's WTF? Live! is a must see. Anebi Agbo is not just one of the best people you will ever meet but his years of experience in all things web and UI/UX make him the expert you want on your side when you are looking to grow your business. Join us this week as we talk all things UI/UX and why ma...

Welcome to What the Frac's latest episode: "Community Building Mastery: Transforming Customers into Super Fans"! 🌟 Join hosts Nicole Zeno and Tamara Laine as they dive into the art of turning casual customers into a loyal community. This episode is a goldmine for marketers, entrepreneurs, and anyone eager to create a vibrant brand tribe. 💬 Favorite Quotes from the Episode: "Bu...

On this week's What The Frac? Live!, we will be talking all things starting and growing your podcast with Max Branstetter. Join us Thursday 4/18 @ 1pm PST | 4pm EST right here on the What The Frac? Show page for a live conversation filled with hot takes and unpopular opinions. #podcast #marketing #live

Welcome to our latest What the Frac video where we dive into a fascinating marketing case study: How the NFL successfully tapped into Taylor Swift's massive fan base! Hosted by our experts Tamara and Nicole, this video is a goldmine for anyone interested in innovative marketing strategies. 📣 In this episode: Discover how the NFL recognized and capitalized on a unique opportunity with Taylor S...

We are so excited for our first guest on What The Frac? Live! Megan Ferguson is a bada** agency owner who specializes in all things Social Media. Coming from the sports world, she has transitioned her experience to help overwhelmed marketing managers and small business owners. Join your fractional team, Nicole Zeno & Tamara Laine as we talk all things Social Media from Hot Takes to when outsou...

Welcome to the special holiday edition of the What the Frac Show! In this festive episode, our marketing gurus, Tamara Laine, and Nicole Zeno, unwrap the secrets to successful holiday product marketing. Get ready to learn about the innovative "Grinch Strategy," key tactics for your campaigns, and real-life examples to guide your holiday marketing efforts. Whether you're a small busin...

Dive into the world of festive marketing! In this special holiday episode, we unravel the secrets behind Starbucks' iconic Red Cup campaign. Hosts Tamara Laine and Nicole Zeno (Your Factional CMOs) take you on a journey through the ingenious tactics and strategies that have made this campaign a hallmark of holiday cheer and how you can implement these tactics into your business' holiday ma...