Publicis Groupe
What Next?
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Author
Publicis Groupe
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Behind the Shopify Store Front 13.05.2023 31:47
Shopify’s Deann Evans takes us behind the scenes of its dramatic growth across 175 countries. She also explains how its ‘Chaos Monkey’s’ have eradicated 320,000 hours of internal meetings resulting in a productivity increase of 25%, what it’s like in a 100% ‘work anywhere’ company, and why no one ever joined Shopify to sit in meetings. Further Reading Links: https://www.linkedin.com/in/deannre/
Mad, bad and creatively dangerous to know? 06.05.2023 23:39
Rishad revisits Madison Avenue’s ‘creative revolution’ with Andrew Cracknell (former agency ECD and author of “ The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising”) to ask, “what can we all learn from the original Mad Men (and women) of that golden age of advertising?” Further Reading Links: https://www.linkedin.com/in/andrew-cracknell-7288b444/?originalSubdomain=u...
Facing up to the Future 29.04.2023 26:40
In this episode, Rishad talks with leading futurist Andrew Curry, Director of The School of International Futures. Andrew shares some helpful approaches used by futurists to improve business outcomes, considers how his own work has changed over the past 20 years, and talks about developing futurist capabilities in the next generation of leaders. Further Reading Links: https://soif.org.uk/ https://...
Leading from the Front 22.04.2023 26:37
What can business leaders learn from military leaders? In this episode, Rishad talks exclusively with Colonel Kevin W Farrell, PhD, (USA Retired). We learn about the advantages of Back Briefing, Red Teaming, and what it’s like working with Brad Pitt as a military advisor! Further reading Links: https://www.linkedin.com/in/kevin-w-farrell-ph-d-9800302/ https://battlefieldleadership.com
Scaling Identity: The New Orange 15.04.2023 37:32
Do you know your ‘Buppy’ from your ‘Backboner’ from your ‘Devout’? Esther ‘E.T.’ Franklin, Global Chief Strategy Cultural Fluency Officer at Spark Foundry, unpacks the many aspects of the identity conversation and how marketers are missing growth opportunities due to wildly blunt audience assumptions. Further reading links: https://www.linkedin.com/in/estheretfranklin/
Being creative about creative leadership 08.04.2023 40:46
Kat Gordon, Founder/CEO, of The 3% Movement, predicts that the job of the future is the “Creative Entrepreneur in Residence”, WFH will become just W, and introverts and empaths will rise as the next creative leaders. Further reading links: https://www.3percentmovement.com/ https://www.youtube.com/watch?v=17D7LEH6tlo Susan Cain’s Quiet: The Power of Introverts in a World That Can't Stop Talkin g ht...
AI + Talent = Growth 01.04.2023 40:28
Arpit Jain, Global President of Marcel at Publicis Groupe, unpacks the truth of the AI powered “people experience and growth platform” - Marcel, which was an AI hip before AI was hip. He explains how human intelligence can work in complementary ways with artificial intelligence to better collaborate for better business outcomes, to super charge talent mobility, and to achieve personal and career g...
The Davos of Marketing? 25.03.2023 44:30
Perhaps surprisingly, the world of physical conferences and events has returned with a vengeance. Christian Muche takes us behind the scenes to preview the brand-new Possible Event at the infamous Fontainebleau Hotel in Miami (17-19 April), which he intends to turn into “The Davos of Marketing” by focusing on business and marketing opportunities for everyone who attends. Guest speakers include Elo...
The Future of Fast: rethinking the role of robot in restaurants and retail 18.03.2023 33:52
Glynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve. @glynnDavis / @retaili...
I Am Not Nostradamus 11.03.2023 42:25
Bryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organi...
Managing Is So Yesterday 04.03.2023 32:47
In this special episode, Jenna Young, former Executive Creative Director at global PR firm Weber Shandwick and now Head of Client Creative at Korn Ferry on what it takes for people to thrive at work. They discuss the value of leaders being available to their teams, what it means to translate a leader’s vision into a reality and why the new CEO of Starbucks is training first as a barista. Further r...
Reimagining Sports: Where the next generation of technology and innovation becomes real 25.02.2023 38:33
Sascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age. 21st Century Sports book: https://www.whu.edu/...
What Shopify is to Amazon, this CEO says his company is to TikTok! 18.02.2023 38:34
Vincent Yang, CEO and co-founder of Firework on the domination of video commerce. Learn the language of shoppable video with the B2B version of Tik Tok which brings the short video and live streaming commerce to business websites. Hear how it will enable marketers to create meaningful relationships with customers, generate sales and build enduring brands.
THE GREAT RESET 11.02.2023 38:39
In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from...
When Streaming Turns Into a Torrent 04.02.2023 37:51
Dan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes
Falling Forward Fast 28.01.2023 39:27
Andrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.
Heads Down, Heads Up and Heads Together 21.01.2023 31:51
Annette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.
Creativity and the Seven Plus Rating system 14.01.2023 42:10
Michael Conrad, founder of the Berlin School of Creative Leadership and former vice chairman and chief creative officer of Leo Burnett on cross functionality leadership, idiosyncratic shifts and one-word strategies that inspire change. Learn the importance of creativity, of brave thinking and of challenging the status quo.
Kindness and Trust: The Real Value of Business? 07.01.2023 39:03
Mark Achler is a venture capitalist investor, a CEO, a serial entrepreneur and a faculty member at Northwestern University's Kellogg School of Management. He also is the co-author of Exit Right which discusses how companies and startups can plan their best exit. Mark believes that the human is the key to a successful company; learn how kindness and trust can create an environment that allows peopl...
AI. The Next Frontier in Marketing 17.12.2022 38:35
Sarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured...
Person Plus Machine: The Future Of Our Work? 10.12.2022 36:29
Yoav Shoham, Emeritus Professor at Stanford, artificial intelligence pioneer and co-founder of AI21Labs, AI Index, and WeCode.org.il, explains how machine and deep learning, pattern recognition and statistics will change our work. He predicts that in only a few years, most consumer interaction with brands will be via computational chatbots, software will be our copy writing and reading partner, an...
The Lies We Have Been Fed! 03.12.2022 35:44
Fabrice Braunrot was Vice-Chairman of JP Morgan Chase and is now the Co-Founder of Harvest Ridge Capital. Fabrice discusses two of his obsessions; how to eat well and how to build great client relationships. Learn about “green washing” and why we need many more nuclear reactors! If you want to build trusting relationships, do not read from a script, but instead, solve their problems and also consi...
Hacking Heads 26.11.2022 44:17
Moran Cerf, former hacker and now neuroscientist and business professor at the Kellogg School of Management, predicts why every company will need a neuroscientist on the board, the ethical challenges presented by the marketing opportunities of artificial intelligence machines reading and writing our dreams, and why, as more people choose to have a neural implant, a new class in society will emerge...
The Misinformation Problem With Programmatic 19.11.2022 38:53
Gordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it. Further reading links: To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website: https://www.newsguardtech.com/soluti...
Web3: The End of Business As Usual? 12.11.2022 39:52
GC Cooke, an entrepreneur and FTSE 100 NED, discusses Web 3: The End of Business As Usual, discusses his groundbreaking new book that aims to educate readers about the potential of web3 for businesses and society. The book is the first on the subject written from the perspective of an established business leader. Using established strategic frameworks and a broad historical overview of the interne...
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