MarketScale

What Just Happened

Business EN ↓ 55 episodes

Join Christine Russo, a leading industry analyst, in her discussions with leaders in retail, technology, innovation, metaverse and more.

Be sure to visit the podcast's website and support the creator: fast.wistia.net

Author

MarketScale

Episodes

FindMine: How Personalization Effects Brands Video 28.12.2022 17:12

FindMine: How Personalization Effects Brands 28.12.2022 17:12

Achieving Transparency in the Startup Business Model Video 22.12.2022 41:44

From Garment to 3D: How Digital Fashion Came into the Spotlight Video 20.12.2022 25:11

From Garment to 3D: How Digital Fashion Came into the Spotlight 20.12.2022 25:11

Conquering the eCommerce Return Avalanche 15.12.2022 35:24

Conquering the eCommerce Return Avalanche Video 15.12.2022 35:26

Hitting Your Consumer Through Linear and CTV 08.12.2022 15:15

Hitting Your Consumer Through Linear and CTV Video 08.12.2022 15:15

Brands Who Want to Understand Web 3.0 06.12.2022 35:22

Brands Who Want to Understand Web 3.0 Video 06.12.2022 35:22

What is Apteo, and how is data evolving? 02.12.2022 17:57

What is Apteo, and how is data evolving? Video 02.12.2022 18:03

Predicting Consumer Behavior to Make Retail Smarter Video 30.11.2022 23:15

The Future of Online Retail: E-commerce, I-commerce, and Overhead with Dedrick Boyd Video 23.11.2022 19:53

Service Bots—the New Solution to A Labor Shortage? Video 21.11.2022 13:46

Reducing Returns from Online Shopping with Augmented Reality Video 18.11.2022 14:30

What Just Happened: Improving the Purchase Journey Through AI Video 16.11.2022 20:02

Breaking Down WGSN’s Consumer Marketing Insights from Cannes Lions Video 10.11.2022 25:11

The Retail Innovations of Today and Tomorrow Video 08.11.2022 34:03

How AI & AR Try-On Technology is Impacting All Shopping Channels 14.07.2022 25:14

AI & AR (augmented reality) Try-On technology makes shopping for fashion, beauty, and skin care products fun. Leading the charge in this AI & AR space is Wayne Liu, Chief Growth Officer, and President of Perfect Corp. For the past several years, Perfect Corp has stood as an industry leader in AI & AR for the beauty, skincare, and fashion space, and the technology keeps pushing boundari...

The Metaverse is a Brand’s "Betterverse" 30.06.2022 41:35

Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products in the virtual and physical world simultaneously. Hochberg bel...

The Metaverse is a Brand’s "Betterverse" Video 30.06.2022 41:35

Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos 23.06.2022 21:00

SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, CEO, and Founder of StoryTap. StoryTap is an intuitive system to collect and produce consumer videos on a vast scale. Butler’s background is in marketing, and she knows that the power of selling relies o...

The Future of eCcommerce Platforms in the Gaming Ecosystem 16.06.2022 33:47

The function of e-commerce has been a vital source of selling on online platforms for decades now. The nature of the large scale selling component allows various types of companies to reach and sell to their customers. In the gaming ecosystem, not only has that been the norm, but its future is bright as new innovation is changing g-commerce. On the latest episode of “What Just Happened?” host Chri...