What Beauty Founders Don't Know? (Jumpstart Beauty Brand)

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez. Gabriela is the cosmetic connoisseur behind the brand. As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her...

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet! Brook Dougherty, Founder and Chief Alchemist Evelyn, Sprigg, Co-founder & Chief of All Things Brook is the founder and Chief Alchemist of JustUs Skincare. And she's t...

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game. Timestamps and Key Insights 02:00.5-Why haven't you achieved your vision & grand goals? 03:30.1-What lies ahead? 05:37.6-The complete roadmap: adoption by innovators, early...

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc. Timestamps and Key Insights 02:25.6- Comparison criteria for retailers' beauty accelerators 02:47.0-Ulta's Muse Acceler...

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits Watch/Listen! Timestamps and Key Insights 01:29.3-Introduction to exit fundamental principles vs. playbook 02:50.0-K18 Hair $billion exit to Unilever in 2024 08:18.0-Paula's C...

In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders. Watch/Listen! Timestamps and Key Insights 01:34.7-First Pricing Mistake: Cost-based pricing 03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty 06:39.0-Third Pricing Mistake: Margins as psuedo strategy 08:25.8-Fourth Pricing Mistake: Frequent Discounts 10:15.5-Fifth Pr...

In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer. Watch/Listen! Timestamps and Key Insights 02:03.8-4-point checklist to pitch products to a beauty buyer 03:34.2-Product Category-Ingredients matrix to come u...

In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands. Watch/Listen! Timestamps and Key Insights 01:34.8-Mistake number one, Passion for solution versus the problem. 05:53.8-Mistake number two, Not validating 3 growth engines 09:52.5-Mistake number three, Lack of focus: pr...

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience. She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it...

May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin. May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reig...

Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin! In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluab...

Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren't eating them.  Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from! Growing up, she witnessed & experienced her true Mexican heritage and colorf...

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle. Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leadi...

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar st...

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier. Amy is an amazingly Amateur astrologer with the Gemini sign. She's forever curious, around 30 years of experience in beauty. She started her career with L'Oreal as a product manag...

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women! Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and fo...

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashi...

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils. Timestamps...

In this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators! Timestamps & Key Moments 02:53:00-Lorraine's life &...

In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans. Timestamps [1.43.65]-Why do you need 6X profitable super fans? [4.26.74]-What's the alternative to a top-down marketing funnel? [6.06.30]-How do you find 6x profitable super fans? [8.10.10]-How do you create advocacy with a tribe strategy?-7Cs [8.42.47]-Mathemat...

In this guest series episode of JumpStart Beauty Brand Podcast, Rohit Banota spoke to Cristina Nuñez, an extraordinarily multi-talented & super intelligent Co-Founder and General Partner of True Beauty Ventures, focused on emerging beauty and wellness brands. Timestamps 9:31-What distinguishes True Beauty Ventures from other funds? 17:42-What does True Beauty Ventures look for in a potential i...

In this episode of the JumpStart Beauty Brand Guest Series, Svetlana Zacharevich, co-founder and CEO of Wander Beauty, answers questions around the theme "What Beauty Founders Don't Know," while also taking us on her journey as a green beauty founder. Timestamps [00:06:54.3] -How can the beauty founders be their authentic selves on social media [00:13:10.0] - What do you see the futu...

In this episode of the JumpStart Beauty Brand Guest Series, Divya Gugnani, co-founder and CEO of Wander Beauty, answers three questions around the theme "What Beauty Founders Don't Know." Timestamps [00:01:57.580] -what do beauty founders not know about consumer acquisition? [00:11:57.750] - Many brands are so focused on throwing an assortment at the customer, and we don't do tha...

Beauty Founder, there is a method to the madness of raising funds. Beauty startups need inventory, need to hire people, and, more importantly, need to grow. In this episode, I  will discuss the sequential fundraising process, explain the terminology and frameworks, and cite a few resources to help women-led beauty brands. Key Moments: 4:07- #1. Why Raise Money? 5:16- #2. The Real Reason to Raise M...

Beauty founder, what's the biggest chokehold on your brand's hyper-growth? Having worked with over 3 dozen beauty founders and having spoken to/studied approx. 500 more founders, I can say that it has to do more with the founder and her hunger! I share the top 6 constraints that prevent you from accelerating to high 8 or even 9 figures.  Key Moments: 2:35- #1. Cash vs. Capital 5:53- #2. Ma...