Wharton Marketing Matters

Asa Hiken, a technology reporter for Ad Age covering Web3, AI and other emerging spaces, joins Marketing Matters to talk about Target Scaling Back on Pride, Merchandise, the AI Race & Revolution, TikTok testing an AI chatbot and more! Hosted on Acast. See acast.com/privacy for more information.

Eleanor Hawkins ,  Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year. Hosted on Acast. See acast.com/privacy for more information.

Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting. Hosted on Acast. See acast.com/privacy for more information.

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discuss trends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits. Hosted on Acast. See acast.com/privacy for more information.

Dr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector. Hosted on Acast. See acast.com/privacy for more information.

Raghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market. Hosted on Acast. See acast.com/privacy for more information.

Mark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more! Hosted on Acast. See acast.com/privacy for more information.

Sean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand. Hosted on Acast. See acast.com/privacy for more information.

David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See acast.com/privacy for more information.

Alexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more. Hosted on Acast. See acast.com/privacy for more information.

Marcela Garcia, Vice President of Marketing at Stella Artois, joins Marketing Matters to discuss their new brand positioning shift towards casual dining and the pandemic impact on the brand and industry. Hosted on Acast. See acast.com/privacy for more information.

Maryam Banikarim, Co-Founder of NYC Next and MaryamB, joins Marketing Matters to discuss rebuilding NYC and the concept and mission behind the new 'We Love NYC' logo. Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, Technology Reporter at Ad Age, joins Marketing Matters to talk about Marketing News of the week including the US Copyright's Ruling on AI, AI text-to-video being the next generative AI innovation for Marketers, the reliance on Social Media to learn about new AI Technology, and more. Hosted on Acast. See acast.com/privacy for more information.

Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America joins Marketing Matters to talk about the launch of Guinness' new non-alcoholic beer, trends in the alcohol industry, their St Patrick's Day campaigns, and how they celebrated #WomensHistoryMonth ! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including the impact of the SVB collapse on marketing, the MLS partnership with TikTok, Miller Lite's most recent campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

Adrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month! Hosted on Acast. See acast.com/privacy for more information.

Janet Lee, Senior Vice President/Chief Marketing Officer of Mobile Experience at Samsung Electronics America, joins Marketing Matters to talk about launching The Galaxy S23 - Samsung’s latest smartphone, her view of female representation at the C-Suite level, their approach to marketing new Galaxy devices in general and more! Hosted on Acast. See acast.com/privacy for more information.

Georgie Coupe, Bumble's Associate Brand Director, joins Marketing Matters to discuss Bumble’s ‘You Come First’ Valentine’s Day campaign with GenZ actor Tara Sutaria encouraging self-love. Hosted on Acast. See acast.com/privacy for more information.

Shannon Miller, Adweek's Managing Editor of Creativity, the Creator Economy and DEI, joins Marketing Matters to talk about Marketing News of the Week including the best (and worst) Super Bowl Ads of 2023! Hosted on Acast. See acast.com/privacy for more information.

Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless! Hosted on Acast. See acast.com/privacy for more information.

Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more!  Hosted on Acast. See acast.com/privacy for more information.

Doug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring.  Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about Generative AI & ChatGPT , Metaverse Marketing and more!    Hosted on Acast. See acast.com/privacy for more information.

Andy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation.  Hosted on Acast. See acast.com/privacy for more information.

Samantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences! Hosted on Acast. See acast.com/privacy for more information.