Wharton Marketing Matters

Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more!  Hosted on Acast. See acast.com/privacy for more information.

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation!  Hosted on Acast. See acast.com/privacy for more information.

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more!  Hosted on Acast. See acast.com/privacy for more information.

Lauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for everyone who is impacted by the S cotus ruling overturning R oe Vs Rade.  Hosted on Acast. See acast.com/privacy for more information.

Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory! Hosted on Acast. See acast.com/privacy for more information.

Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next! Hosted on Acast. See acast.com/privacy for more information.

Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole! Hosted on Acast. See acast.com/privacy for more information.

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream...

Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape! Hosted on Acast. See acast.com/privacy for more information.

CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years! Hosted on Acast. See acast.com/privacy for more information.

Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence. Hosted on Acast. See acast.com/privacy for more information.

Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing!  Hosted on Acast. See acast.com/privacy for more information.

Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens.  Hosted on Acast. See acast.com/privacy for more information.

Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland!  Hosted on Acast. See acast.com/privacy for more information.

Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse.  Hosted on Acast. See acast.com/privacy for more information.

Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories:  Crowd chaos forces London store to close amid launch of MoonSwatch collection Luxury Retailer Farfetch invests in Neiman Marcus Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their sh...

Stevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upon a Farm, join Marketing Matters to talk about the brand's refresh including a new visual identity, tagline, and packaging! Hosted on Acast. See acast.com/privacy for more information.

Kathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societies, and what this means for brands and agencies! Hosted on Acast. See acast.com/privacy for more information.

Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more! Hosted on Acast. See acast.com/privacy for more information.

Pressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists.  Hosted on Acast. See acast.com/privacy for more information.

Karla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments! Hosted on Acast. See acast.com/privacy for more information.

Rafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads!  Hosted on Acast. See acast.com/privacy for more information.

Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign! Hosted on Acast. See acast.com/privacy for more information.

Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month.  Hosted on Acast. See acast.com/privacy for more information.