World Federation of Advertisers (WFA)

WFA's Better Marketing Pod with David Wheldon

Business EN ↓ 52 episodes

Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

Author

World Federation of Advertisers (WFA)

Episodes

Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson 03.11.2020 22:50

In the second episode of WFA's Better Marketing Pod , David speaks with Jon Wilkins, Chairman of Karmarama , and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year. The trio also discuss how Covid has given pause for reflection and allowed global society to consider in...

Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin 29.10.2020 29:46

In the first episode of WFA's Better Marketing Pod , David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally. The trio also discuss the WFA’s D&I Taskforce , the internal and external facets of diversity and inclusion, as well as issues regarding representation...