Wedding Pro CEO | Building Profitable Wedding Businesses

Nicole Mower from Nicole Mower Event shares how she went from flat fee to percentage based pricing and offers tips for other planners who may be struggling with the same transition. Nicole Mower is the owner of Nicole Mower Events, a wedding planning company based in Coastal Maine. Nicole has been in the wedding industry for over 10 years and has been teaching other wedding professionals about per...

The comparison game is real and we all do it to ourselves, and it's so bad. We need to really focus on our own race to our goals. I want you to focus on what you've done well and what you want to accomplish in next year. Okay? So right now, in this moment, consider what you're thankful for this year in your business. Thank you for being part of this community, and if there was an ep...

Why do some brands succeed while others fail? The answer may lie in their brand strategy. Emily Foster is a brand strategist and web designer who specializes in working with wedding professionals. She is also a recent bride, giving her a unique perspective on what couples are looking for when they visit a wedding vendor's website. In this episode you will learn: 1. What are some quick answers...

Is your sales funnel is ready for engagement season? Now, what does that mean? As you know, engagement season starts on Thanksgiving and runs until St. Patrick's Day. And one of the really incredible things about engagement season is that it is the same for basically the entire United States and that's because of all of our holidays that fall During that time. Some refer to this as, &quo...

Mike Michalowicz (mi-'kal-ō-wits) is the guest on this episode. Mike is the author of the Revised and Expanded, Clockwork: Design Your Business to Run Itself. Clockwork is the perfect resource for entrepreneurs who want to learn how to build a profitable business that doesn't require their constant presence. In this episode, you will learn: 1. How to find and maintain your business'...

I want to ask you if you have become the coach of your team??? When you're building your business, you're not just a player, you're probably the only player! In this episode I want you to have a coach's mentality and really understand that you're looking for those key players to join your team to make the most impact quickly! You need to become the coach! ----- Join The We...

So you have a successful wedding business, right? Is the next step to become a paid educator in that industry? As a former high school teacher turned wedding industry entrepreneur, Laylee Emadi helps other educators to be better about what they teach, how they teach it, and how to ethically and impactfully share their knowledge in a way that's also profitable for them. Have you ever wondered...

I get asked this question a lot, which is, "If I was starting my business today.... right? [I've been in business 15 years, almost 16 years, which sounds crazy] but if I was starting my business today, starting all over, what would I do differently or what just would I do?" That's an interesting question. I really thought about it and I came up with three things that I would do...

I have a special guest, Ira Gaar, my husband, and my business partner.  Listen in as we do a Q&A session on how to be successful business partners while being spouses. ----- Join The Wedding Pro CEO Podcast Community on Facebook!  A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs wh...

I want to talk about TikTok! Is TikTok a total waste of time? Well, let's unpack this idea. So, here's the thing. Y'all know that I love Instagram!! I love it. That's where our engaged couples are hanging out. We know they're on Instagram, and so to me, I think Instagram and Instagram reels are a sure thing. However, I have just recently started to come back around to the...

The Employee Retention Tax Credit (ERTC) under the CARES Act encourages businesses to keep employees on their payroll. According to the IRS website, the refundable tax credit is 50% of up to $10,000 in wages paid by an eligible employer whose business has been financially impacted by COVID-19. In this episode, we have the privilege to talk to Sunshine Joy Chapman, the president at ERC Provider. Th...

I want to talk a little bit about the ONE THING that will help you to ensure success in your business. You think it's a secret, right? You think that I'm going to tell you this magical secret that I've got the answer on exactly how to ensure that you're going to have a successful business? It's actually not much of a secret at all. ----- Join The Wedding Pro CEO Podcast Co...

Ashley Ebert, the co-founder of The Abundance Group, teaches us about all things team building, when is the right time to create new branches, and the five important steps for creating new markets. ----- Join The Wedding Pro CEO Podcast Community on Facebook!  A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a li...

So, you're finally making REELS (or maybe you're still just thinking about it) but you're wondering....how is this moving my business forward?  Or am I just out here making a fool of myself?? I assure you that REELS are THE #1 way to fill your funnel with engaged couples on social media and in today's episode I'm going to share 3 tips for how to increase the ROI (Return on...

Are you having a problem visualizing your design plan?  Don't worry! With Merri, you get to take event planning to a new level! In this episode I had the pleasure of having the CEO of Merri and a speaker and sponsor at the Wedding Pro CEO Summit: Randi Bushell. Merri is an all-in-one platform for event designers, planners, venue owners and their brides!  You can start your free trial of Merri...

Three super simple tips to get back your time and to grow your revenue. Yes, we all want to get back more time but we are business owners and so we need to generate revenue! These are great things to put into place now so that you get back some of your precious time and focus on things that drive revenue for your business. ----- Join The Wedding Pro CEO Podcast Community on Facebook!  A free group...

One of the hardest things to do in one’s career life is transitioning from the cooperate world to becoming an entrepreneur. We change it up with a GUEST HOST in this episode! Jessica Brown, the CEO of Balloons by F&F, interviews me! We talked about my brand Blush, how I transitioned from the cooperate world to become an entrepreneur, the birth of Blush, what I’ve been through so far and the fu...

Let's talk about overhead. This is almost like a dirty word in the wedding industry, right?  Very often, when I sit down with a new wedding pro business owner that is ready to scale their business, one of the first conversations we have is about their numbers. When I ask, "Okay, tell me about your overhead." The answer I notoriously get is, "Well, I don't really have much...

When you know your numbers, you have so much more confidence and so much more empowerment to go after what you really are worth!!! In this episode, I’m going to take you step by step on how to understand the profits for your wedding packages, which will then open your eyes to a whole new way to sell and a whole new way to run your business!! ----- Join The Wedding Pro CEO Podcast Community on Face...

"You should only work with the owner of a business.  Never work with an associate." On today's Thursday SHORT, I'm responding to a TikTok I saw that said exactly this.  You can imagine it's a juicy one right?? ----- Join The Wedding Pro CEO Podcast Community on Facebook!  A free group to take the conversation past the podcast and share best practices, get quick tips you ca...

A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. A niche strategy includes selecting your target audience, defining an unmet or underserved need, researching your customer base, creating a business plan, and marketing your business to your specific audience. In this episode, I had the pleasure to sit d...

Today we are talking about Reels!! I know some of you are like, "Girl, you talk about Reels all the time!!" And you are absolutely correct!! If you're new here, I talk about Reels literally all the time. And it's one of my favorite things to talk about. Why? Because I love to talk about things that work, things that have a high ROI!! Things that I can understand and use myself...

How many of you out there thought about starting your own podcast? Today, my guest Kelly McWilliams, the podcast host of Wedding Planning Decisions, This vs That with Kelly McWilliams, is here to tell us all about how she created a podcast that is to educate engaged couples. Kelly shares how her podcast has really elevated her brand, her wedding planning company and elevated her in the industry. S...

"What got you here, won't get you there."  Marshall Goldsmith In this episode we're breaking down the 3 steps you need to take in your business to reach that next level! ----- Join The Wedding Pro CEO Podcast Community on Facebook!  A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minde...

Today I’m talking to business strategist and long time wedding pro, Kristina Stubblefield. She’s finding ways to use all her experience to address two simple demands in the industry. 1. Engaged couples need access to who they want to hire. 2. Wedding pros need to connect with their ideal clients. Kristina’s found a platform get all these folks in the same room.  Doesn’t this create a lot of compet...