Wedding Pro CEO | Building Profitable Wedding Businesses

Cece Todd is a multi-passionate entrepreneur who's hard to miss whenever she walks in a room.  She owns two businesses: CeCe Designs, her floral and event design company for high-end luxury weddings. Then she also has her online education platform CeCe School, where she speaks across the country, hosts an online monthly membership, a high-level Mastermind, and gives some love for free in her...

Amanda Shuman is the founder of Carry Love Designs — a digital marketing agency focused on branding and web design for service-based businesses.    Back in college, she was sure her path was to work with esteemed Pose Magazine (yes, the same Pose magazine as the one in 13 Going on 30). But after taking a branding class where she had to rebrand a business, she fell in love with the idea of branding...

Everyone tells us that networking will help our wedding business grow, but do you ever head home after a cocktail hour with a stash of bent business cards you have no idea what to do with?  Networking tends to get a bad rap—lots of handshakes and lackluster exchanges, but not much impact beyond that. That's why I'm sharing the behind-the-scenes and untold networking tips no one talks abo...

Taylor de la Fuente is a website copywriter for wedding pros. If there's one thing she enjoys about her job the most, it's helping you make more sales through your website! In today's episode, we're diving into the main pieces you need to have on your website, the biggest mistakes Taylor sees in the industry, and easy-to-implement tips so you can start making sales in your slee...

Becca Atchison , owner of Rebecca Rose Events , started by charging flat-fees for her clients. She quickly switched to percentage-based pricing when she profited less than 1% from a $450,000 wedding—yikes!  Listen in to learn what percentage-based pricing is, how to implement it in your business, and how to charge what you're worth no matter what method you use to price yourself!  Visit Becca...

Once you're no longer in hustle mode to fill your calendar, what comes next?   Katy Padilla, your typical bride-turned wedding planner, is the owner of Scarlette Rose Events and has been in the industry for 4 and a half years. Today's episode is special because I'm inviting you to listen to Katy's 60-minute recorded coaching session with yours truly. A few months ago I put out...

Gaby Pinkerton is a wedding-pro-turned Pinterest Strategist (who is also the Pinterest manager of my coaching brand!) With her extensive background in the wedding industry & her Pinterest know-how, she's dropping ALL the goods we need to make this platform work for our business. Blog strategy, story pins, the BIGGEST mistake you're probably making, we're talking all these topics...

From farm girl to financial advisor, Jennifer Radostis has an amazing story to share that led to entrepreneurship. As a "serial networker" she likes to call herself, she loves connecting with people and getting them the help they need. But more than that, she loves empowering women in their own entrepreneurial journey to teach them the art of LOVING the F-word (aka failure!) Listen in as...

Brian Lawrence basically grew up in the wedding industry by selling invitations and wedding favors at 14 years old.  Eventually, he started a part-time business with Google Ad Words right at the beginning of Google. By partnering with Alan Berg, another wedding speaker, they found a way to work together and his SEO expertise took off from there! In today's episode, we're diving into SEO...

Tamara is an integrator queen from sunny Orlando, Florida who is the backbone behind my brands! Her business operations background, alongside her powerhouse team of VAs, is what literally keeps my business running day-to-day. Most wedding professionals hear about a VA and say "Yes, please!" but aren't sure what level of support we can get beyond that. Today, Tamara's walking us...

Christine Hughey's started her Downtown Nashville food tour, A Little Local Flavor, with the goal to put at least $1million dollars back into locally owned businesses (with a $0 ad budget and 136 other tour companies in the city). So she decided that extremely high-quality service would be most important for her to STAND OUT! Pre-pandemic they were rated 5 out of 152 tour companies in Nashvil...

Instagram reels are not going anywhere anytime soon. What I hear from wedding pros avoiding them like COVID—other than not wanting to dance—is they don't have time. But guess what? With reels, you don't have to create new content. You just have to create the same content you're already making in a new way. In today's episode, I'll walk you through three ways our brands are...

Earning six figures doesn't equal success. I am passionate about you defining success on your own. But as I connect with more wedding planners, I know a lot of planners still trying to figure out how to even make an income from their business. It makes me think back to my days as a solopreneur and what I did to scale to six figures over the past several years. So I'm taking you behind th...

I've made more money in my business ignoring the algorithm than forcing it to "work" for me. So take a second to stop tracking how your Instagram post is performing and learn to approach content in a fresh new way.  Kathy Young , copywriter, and owner of Rekindle Communications , helps creatives and visionaries build connections through a unique brand message.  She's also the c...

Stop putting the cart before the horse.  From Thanksgiving through Valentine's Day, it's all hands on deck for engagement season. You're wasting valuable time if you're drafting branded seating chart templates or updating your website for the third time. Right now, you need to be booking clients while couples are eager and ready. The wedding professionals who scale to six figur...

Bobbi Brinkman is a Georgia-based luxury photographer who's been in the game for 40 years. So it's safe to say she knows a thing or to about making it in the industry.  And even after 40 years, her phone is still ringing off the hook and she's still just as passionate about what she does. Whether you're a seasoned pro or you're starting out, Bobbi gives great insight on ho...

Kari Roberts is a serial entrepreneur - full-time physical therapist by day, makeup artist and Side Hustle Coach by night - helping creatives build their own profitable side hustles.  How does she do it all?  In this episode we discuss the importance of systems and time management to create the side hustle of your dreams. If you're looking for a free system to help manage literally all the th...

SWD Podcast Episode 13 with Rebekkah Rosado   SWD YouTube Episode 13 with Rebekkah Rosado Today's planned episode of the She Who Dares podcast will not air as scheduled. Instead, I would like to invite you to listen to Episode #13. Yesterday I learned of the passing of my good friend, Rebekkah Rosado after a long battle with cancer and GvHD. If you didn't know Rebekkah, she was such a br...

10 years ago, Megan Gillikin left her job at Marriott hotels to take ownership of A Southern Soiree.  Megan's love for hospitality runs deep - so she formed Weddings for Real educating other planners to grow their business. This episode is PERFECT timing for 2021 because we're talking all things boundaries.  Plus, you'll get to hear a few embarrassing stories from both Megan and I t...

Finishing 2020 feels like we're finally getting off a roller coaster from crazy town!!! As I sat down to record this episode, I realized there were so many hard things about this year. But there were also so many amazing blessings that came from it.  If somebody asked me to describe 2020 - I would say it was a year I'll never forget. During this episode - I’m sharing three reasons why th...

Vincent Pugliese started his photography career as a sports journalist in New York. He met incredible sports legends like Tom Brady, Muhamid Ali, and Lebron James. After being passed up for a raise and with a baby on the way, Vincent had to pivot his career towards entrepreneurship to make ends meet. So he fell into the world of wedding photography. He spent years creating a successful reputation...

By definition, a “mompreneur” is simply a mom, who runs a business from home while full time taking care of her children. But I'd rather choose to be called business owner. I am a CEO that happens to have kids. I'm also a mom. But I am not a mompreneur. In this episode, we cover practical ways I've found a balance between being a mom and a business owner. Because the truth is - ther...

Danielle Hayden started as a creative herself working as a hairdresser. When she discovered accounting - she loved using metrics and goal setting to help the salon reach their goals. She took some time working as a CFO for midsized businesses to track finances and help them make profitable business decisions. She then thought "why not bring all these tactics to entrepreneurs who need it most?...

Growing up on the beaches of Siesta Key, Myka Meier had humble beginnings. But finding herself in England with no idea how to approach fancy events, she realized she needed to learn a thing or two about etiquette. After taking an etiquette course in London - she mastered people skills and fell in love with etiquette. She soon quit her job and became Plaza Hotel's finishing program Director wi...

Engagement season is HERE!! But are you ready? How are you making sure couples know you're here, you're open, you're ready for business, and you're not going anywhere? The best answer? Social Media! In this episode, we cover the three most effective ways to show up on social media that impact your bottom line. These are the exact strategies I use for my brands to drive organic...