Wedding Industry Insider

Logan Montague gives us no-nonsense social media advice that's going to really resonate with wedding pros who feel overwhelmed or burnt out with posts, shares, comments, and DMs.  Here's some of what you can look forward to in this week's episode: A fun way to reverse-engineer your marketing strategy so you can reach your unique goals. Logan tells us how much time you should plan to spend on socia...

Angelica Pompy talks about the benefits of in-person wedding shows, local networking events, and community-driven marketing.   Here are some of our favorite points that Angelica is covering during this fun interview: How to get clarity on your marketing strategy and why it's such a game-changer.  Finding courage to niche down to your ideal client and favorite type of work… even if it feels like yo...

Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? A GREAT wedding day timeline can elevate your entire business, from your productivity to your reputation and everything in between. Here are some of our favorite highlights from this interview with Brooke Bowenschulte: How a beautiful, responsive timeline can build trust wi...

Sam Jacobson is helping us identify the source of wedding business problems AND giving us specific steps you can take toward fixing them. Tune in for Sam's fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners: How to level up your sales strategies in a way that works for your business. Nature vs. Nurture : Ca...

Hey wedding planners, it's time to party! Because this week on Wedding Industry Insider, we're talking about the value of vendor parties and how to become a connector in your community. Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here's what you can look forward to this week:...

Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry. Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes.  Krisy is the owner of Southern Sparkle Weddings and COO of Cer...

When Mark Chapman heard a friend say, "Let me TikTok that," he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.  Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.  The good news? Advertising with short-...

Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back.  If you're curious about planning corporate events, this is the episode for you. But don't worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul's interview: Why corporate events offer better wor...

Fractional COO and former wedding planner Colleen Carswell is laying it all out so you can avoid her mistakes and grow your business in a way that feels good. Want more from Wedding Industry Insider? Check it out !

Our guest Alejandra Poupel gives actionable advice that you can use to take big steps towards international events. Want more from Wedding Industry Insider? Check it out !

What commitments did you make during Covid? Now, 5 years later, Amber Anderson is urging us to slow down and break up with busy.  Want more from Wedding Industry Insider? Check it out !

Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary.   Want more from Wedding Industry Insider? Check it out !

Shannon Tarrant gives a step-by-step guide for getting venues' attention on social media. Stand out and get on their preferred vendor list! Want more from Wedding Industry Insider? Check it out !

Get on track for a great 2025 with Cassie LaMere's best insight on success, luxury, and strong relationships.  Here are some of our favorite highlights from this week's episode: An inspiring reflection on the importance of celebrating milestones with loved ones How to build authentic relationships that can help catapult you to a new level of planning Cassie's tips for diversifying your cashflow Ho...

Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google's free tools to reach your ideal clients.  Here are some of our favorite highlights from this fantastic episode:  How to leverage your Google Business Listing so you show up in searches.  Jody-Ann's quick, easy, and free way to do keyword research.  How wedding planners can use YouTube to increase vis...

Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance. Here is some of what she's outlining in this valuable episode: How she separates work from her marriage, even though she and her husband manage the venue together.  Tirzah's approach to running a family business, and how she involves her kids in her work! The exact...

Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way. Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here's some of what you can look forward to in this episode: What Alan discovered when he submitted contact forms to 450 wedding companies (and what you...

Wondering if you have what it takes to lead your wedding planning business toward success? In this throwback episode, Ashley Ebert breaks down myths about leadership and shows us that anyone can become a successful leader.  Listen to Ashley share her top secrets for finding success and freedom in her work, discover her favorite leadership mastermind, and put her leadership principles to work right...

It took Candice two years to go from zero to six figures, and she's revealing how she got there (and the lessons she learned throughout her career!) Want more from Wedding Industry Insider? Check it out  

You'll love Terrica's approach to package listings, automation, and sales because it is the gateway to lighter workloads and more profits. Want more from Wedding Industry Insider?  Check it out

As someone who works in both mental health and event planning, Charessa has a unique insight into the unique needs and struggles of wedding planners. And she also has fantastic tips and solutions to the many stressors we face. Want more from Wedding Industry Insider? Check it out  

In this great interview, Emily talks about her early days rejecting events she couldn't do herself and how she eventually learned how to hire, train, and maintain wonderful employees.  Want more from Wedding Industry Insider? Check it out  

Unbearably busy? Not seeing the profits you hope for? Marley Majcher will get you on track with one question: How Are You Spending Your Time? Want more from Wedding Industry Insider?  Check it out!

Brandee is laying out the foundation for a more profitable and fulfilling career. The secret? Think more like a business-savvy entrepreneur (and less like a service-minded wedding planner).  Want more from Wedding Industry Insider? Check it out!

Katelyn has an easy-to-follow formula to help you set and reach your income goals. Plus, she's providing real examples with real numbers so you can apply it to your own business.  Want more from Wedding Industry Insider?  Check it out