Website Success with Chrissy Rey

If you've been following along with my website planning series, you should be just about done with creating a plan for your website. The next step is to create a tech stack for your website, which is basically just a list of all the technology and tools you'll use to create and maintain your website. In this episode, I'll share some tools you might want to consider as well as my baseline tech stac...

If you've been following along with my series on planning your website, you're getting close to the end! The next step is to select a website builder. What are you going to use to build your website? There are a lot of factors to consider, and I'll cover the ones I usually consider when evaluating builders for my clients.

In this episode, we will talk about identifying the functionality you need for your website, which is an essential part of planning your website. You need to know what users should be able to do when they go to your website. That information will help you select a website builder and create a tech stack, which we'll discuss in future episodes.

We're still planning a website! In this episode, I'll talk about creating a list of the content you need for your website. You don't need to go very in-depth for now, but you do need to know what types of content you'll have to decide about other aspects of your website, so it's essential to understand what you need.

Who is your target audience? What do they need? How can you help them? Why should they choose you instead of your competition? Your Unique Value Proposition (UVP) is a statement that answers all of those questions. In this episode, I will walk you through the four simple steps you need to take to create your UVP. I'll also give you a few examples to show you the process.

You already know that your offer can help your ideal customer reach those goals. But what do you know about the other businesses out there that can also help them reach those goals? Knowing who your competitors are and what they offer can help you make more informed business decisions and stay ahead of the competition. In this episode, we'll talk about identifying and evaluating your competitors s...

Who is your ideal customer? Now that you know a bit more about your audience, it's time to create an Ideal Customer Avatar (ICA). The ICA is a detailed profile of one representative of your target audience. You'll use the ICA to guide decisions when it's time to create your brand and content.

In this episode, we'll talk about identifying a target audience, so you know exactly who you're trying to attract when creating your website and other marketing materials. Make sure you grab a copy of my  Website Planner so you can document your target audience once you identify it.

Let's go in-depth with some of the tasks you must do when planning your website. In this episode, we'll discuss setting SMART goals for your website. If you want to follow along with the planning process, grab a copy of my Website Planner .

Every great website starts with a plan. In this episode, I will walk you through planning your website. What are your goals? Who is your target audience? What sets you apart from your competitors? The answers to those questions and many more will help guide you through designing your brand, creating your content, and building your website. 

How often do you check your website? If you're like many business owners, it's probably not often enough. Don't wait for a potential customer to alert you to a problem; stay on top of your website by running regular audits. In this episode, I highlight some things you should look for when you audit your website. You can download my free DIY Website Audit Checklist for a complete list of things you...

After you research your keywords and make your website crawlable, it's time to start optimizing the individual pages within your website. This is called "on-page SEO." Listen in on this episode to learn more about how to do it. If you need help with on-page SEO, ask in the Get Your Business Online Facebook group: https://www.facebook.com/groups/getyourbizonline

You can research keywords and optimize your content all day, but if search engines can't crawl your website, it will never appear on them. In this episode, I share some simple tips for making sure search engines can crawl your website. If you need help getting your website crawlable, ask in the Get Your Business Online Facebook group: https://www.facebook.com/groups/getyourbizonline

You know you need to optimize your website for search engines (SEO), but where do you get started? The short answer is: research your keywords. Learn how to do just that in this episode. This is part one of a five-part series on SEO.

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