Webcology

GWC is now GSC but not the GSC you’ve come to know and love? WTF? That used to be GWT. Confused, you won’t be after this episode of Webcology, or SOAP, it’s hard to tell the difference sometimes. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google: Home Page Outranking Internal Pages For Deeper Keywords How Google Chooses Canonical Page | Google's Gary Illyes shares details of signals and weightings used for identifying canonical page and duplicates. Most SEOs Use Few SEO Tools & Don't Spend Much On Them. Google – Code Push to get stuff published. SEO Tools left sitting in the chest. Dupe and Canonicalization. And Google...

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Navah Hopkins is the Director of Paid Media at Hennessey Digital to chat about what's going on in the paid world. Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 201...

Robert Nickell, Founder, and CEO of Rocket Station joins Jim and Dave to chat Virtual Assistants and use them to enhance SEO. Robert Nickell is the Founder and CEO of Rocket Station, the leading provider of outsourced staffing and process management for the Business Process Outsourcing (BPO) industry. Operating in Dallas Ft Worth since 2013, Rocket Station helps small to mid-sized businesses hire...

In a priority of problems... Google tells us their canonicalization bug and mobile-indexing problems SEOs self-diagnose gender, racial, ethnic, and sexual orientation-based bias as a problem in the wider industry. According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon, and Facebook wield monopoly power over their respective market...

The COVID crisis has lasted six months and a week and maybe more and Jim says he’s starting to lose it as both his and Dave’s regions enter a distinct second wave of the virus. The conversation strays around the news of the week with a constant loop back to planning for a future with fewer in person gatherings and retail opportunities. Going into a new growth phase of the disease is frightening bu...

It’s about six months even in the ongoing COVID crisis and we’re starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it. It was a busy week in search with a lot of items to cover. Google has shown such volatility various forecasting tools are constantly suggesting a Google...

Google says a lot of things. Sometimes the search engine’s spokespersons are incredibly transparent and sometimes they’re bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren’t as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google’s said in the la...

It's been about six weeks since Jeff published a Search Engine Journal article ( https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that try to decode Google's algorithms. Jeff Ferguson, partner at Amplitude Digital, joins Jim and Dave to talk about the statistical science, or lack thereof,...

A general show about SEO and Google news. Dave and Jim talk about Google’s upcoming open virtual conference, announcements Google reps made during the week, the difference in importance between content and links, and weirdness with the newest version of WordPress. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Jim and Dave walk through the weekly news touching on many of the things affecting the search engine world this week. We spend a lot of time talking about how search engines now render pages based on an article Dave wrote in Search Engine Journal with input from a few notable Googlites. We also cover a vulnerability in DIVI WordPress Themes, TikTok as a Greased Up Punching Bag, how four-letter com...

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Jim and Dave talk through a weird set of news stories that point to a future in marketing built on writing, crafting, treating, and moving data. It was a strange episode because we meant to cover a series of seemingly unrelated stories without realizing the thread connecting the majority of them was improvements in AI and how big data is changing the careers of search marketing professionals. Adve...

One of the originals, Terry Van Horne joins Dave and Jim to talk about both old school and new entity driven SEO. A wide ranging conversation touching on Terry's new podcast with Bill Slawski, the evolution of Google over Terry's career, and how schema and AI are changing the ways Google works. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/pri...

Week 18 of the COVID crisis and the world feels like it's trying to find control. This turned out to be a general news show looking at a dozen or so things that happened over the week. When you've lost Lego, you've lost the moral high ground. Hundreds of brands have vanished from Facebook as the advertising boycott pushes Mark Zuckerberg down to 4th richest person on Earth and driven F...

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and more Today we tal...

These are extraordinary times. The most important thing is to say something and we say, empathically, BLACK LIVES MATTER. Racism has no place in policing, policy, or in our politics. We are so close to being so much better and we can be better but we have to want to be. Webcology stands for equity, equality, and collective advancement through analysis and understanding. This was a busy episode. We...

Bennett Kelley from the internet and cyberlaw business report joins Jim and Dave to talk about Trump’s Executive Order attacking social media platforms.  Bennett talks about how an Executive Order is introduced, the potential implications of this EO, what it might cover, how it might be litigated in the future, and the issues it might raise for online publishing going forward. Dave and Jim also co...

Kristine Schachinger sat in this week for Dave who is taking a local staycation. We had another wide ranging conversation covering everything from the Google May Core Update to Twitter’s suggested new policy allowing posters to select who can see or comment on Tweets. We also talked about the DoorDash - Pizza Arbitrage article that appeared in the economics blog The Margins. A pizza shop owner dis...

Google's John Mueller responded to a tweet asking why Pinterest ranks so well in Google search when the Pinterest pages have little to no textual content on the pages. John Mueller from Google said "sometimes images, even with minimal textual content, can be exactly what people are looking for. Not always, and sometimes we get it wrong, but it's certainly an option." It is hard to...

LinkedIn's www.linkedin.com pages dropped out of the Google search results for about 10 hours. But when it came back, it all came back really quickly. The SEO community is asking how did Google reprocess everything so quickly and how did LinkedIn return in Google search so quickly. The easiest way to explain it was that IF (we do not know what LinkedIn did for sure) LinkedIn went into Google S...

Google Meet, the company’s premium video conferencing product, is now free for anyone who wants to use it. Previously known as ‘Google Hangouts Meet,’ the tool has only been available to G Suite customers until now. Last month, the premium version of Meet was made free to existing G Suite users. People could join a Meet call without paying for the product, but the call still had to be started by s...

SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. SERP (Search Engine Result Page) analysis is part of keyword research and helps you understand if the query that you identified is relevant for your business goals. More importantly by analyzing how results are organized, we can understand how Google is interpreting a specific query. Goo...