Rory & AJ Vaden
Wealthy and Well-Known Podcast
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and t...
Author
Rory & AJ Vaden
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
How to Monetize Niche Events and Publications with Remington Ramsey 01.04.2025 36:05
How do you build a thriving business around a niche audience? In this episode, we sit down with Remington Ramsey to unpack how he built a business around curating top real estate professionals. Remington is an influential author, speaker, and entrepreneur renowned for his significant contributions to the real estate industry. He is the creator of Real Producers, a popular media platform that inclu...
The #1 Thing That's Holding You Back from What You Want | Jason Stacy Episode Recap 28.03.2025 13:17
Failure is a prerequisite for success! Do you want to know what the number one thing is that's holding you back from what you want most? In this special recap of our conversation with Jason Stacy, we discuss the one thing that holds us all back from success, fear! Most of us live in a fictional fear-filled world inside our own brains. It's not rooted in reality and yet it is the thing preventing u...
Managing Your Emotions, Energy, and Environment for Long-Term Success with Jason Stacy 25.03.2025 53:30
We can all build resilience by learning about how to manage our emotions, energy, and environment, which is imperative to sustain true, long-term success. This episode is all about how to succeed in life – it's one of those universal conversations that will help you no matter who you are, where you are in life, and what you do! Joining us today is Jason Stacy, owner of The Coaching Sweet Spot, to...
3 Traits of Successful People 21.03.2025 24:48
It's not just talent, knowledge, or luck that separates the truly successful from the rest. It's a set of habits and mindsets that are often overlooked. In this special recap episode of The Influential Personal Brand Podcast, Rory breaks down three essential traits that drive lasting success. Drawing from the journeys of top entrepreneurs and personal brands, as well as our own experiences here at...
Creating More Digital Organization with Shawn Lemon 18.03.2025 44:53
Do you feel frustrated and overwhelmed by digital clutter, lost files, or chaotic inboxes? In this episode of the Influential Personal Brand Podcast, we sit down with Shawn Lemon, founder of The Digital Organizer, to explore expert strategies for decluttering your digital life. Join us as Shawn offers practical tips for managing emails, passwords, files, and tasks efficiently, all while reducing s...
What Makes a Great Offer | Zach Hesterberg Episode Recap 14.03.2025 13:17
Why do people buy, and why should they buy from you? If you're selling high-ticket offers, you need to understand what makes an offer truly compelling. In this special recap episode, we revisit our conversation with Zach Hesterberg, founder of Paid Events, to break down the key ingredients of a great offer. We explore how every purchase decision ties back to four core desires — better health, bett...
Using Paid Virtual Events to Scale Your High Ticket Offer with Zach Hesterberg 11.03.2025 45:32
What if you could convert high-ticket clients without relying on exhausting one-on-one sales calls? Zach Hesterberg, founder of Paid Events, has helped business owners do just that. By leveraging paid virtual events, he's helped generate six and seven-figure paydays while eliminating the unpredictability of traditional sales funnels. In this episode, he shares why events are one of the most effici...
Who to Hire to Build an 8-Figure Business 07.03.2025 16:35
Scaling your business starts with hiring the right people at the right time. In this episode, we dive into one of the biggest challenges entrepreneurs face—when and who to hire first. We break down the essential hires that will help you free up time, scale your business, and build a thriving personal brand. Hear why you should hire for your personal life initially and a first-hire suggestion that...
Building the Team to Launch Your Brand Category with Jen Kem 04.03.2025 38:09
Our previous episode featuring Jen Kem blew our minds, as she shared significant and monumental advice on monetizing live events! So of course, we just had to have her back, and today, we are thrilled for her return as she dives into the inner workings of her new book, Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success . Jen is a Forbes-recognized top...
Redefining Work for the Long Term | Caleb Guilliams Recap 28.02.2025 14:10
Are you working just to retire? Are we saving all of our money just so that we can no longer be useful one day? In this special recap episode of our discussion with Caleb Guilliams, we are discussing what it means to redefine work in the long term. Tuning in, you'll hear what the definition of retirement is, why you can decide to be excellent at any job you do, where the concept of retirement came...
Building Better Wealth with Caleb Guilliams 25.02.2025 51:55
In this episode, we sit down with Caleb Guilliams, founder of BetterWealth and author of The AND Asset . Caleb launched BetterWealth at just 21 years old, bringing a fresh and innovative approach to financial independence, wealth building, and intentional living. He now runs a thriving national firm that helps individuals and entrepreneurs optimize their money through tax strategies, investments,...
4 Steps to Sell a Lot of Books | Mike Thomas Episode Recap 21.02.2025 21:34
After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls , Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exploring word of mouth, having a complete product,...
How I Sold 650K Books with One Strategy with Mike Thomas 18.02.2025 38:42
Today, we discover how to become a bestselling author by going all-in on one marketing strategy. We are joined by Mike Thomas, legendary author of The Secret of the Hidden Scrolls nine-book series – a time-traveling epic that helps kids explore the Bible and their faith. After explaining where the idea for his widely popular series came from, Mike describes how his novels began as a simple Word do...
My Favorite Books from Last Year That You Need to Read This Year 14.02.2025 14:45
If you're looking for excellent books to add to your list for 2025, then you have come to the right place! In today ' s special recap episode, AJ shares her favorite reads from the past year, her top quotes from each book, and why you should put these titles on your reading list for 2025. Learn timeless lessons about growth and success in What Got You Here Won't Get You There by Marshall Goldsmith...
My Most Influential Books from 2024 with AJ Vaden 11.02.2025 38:30
In 2024, AJ committed to reading two books every month of the year, a tradition she's been building on for three consecutive years! Today, she shares her most influential books for 2024, how they have shaped her outlook, and why you might want to check them out yourself. Discover why Unreasonable Hospitality by Will Guidara is required reading for the entire Brand Builders Group team; how Gary Tho...
Three Keys to Speaking Success 07.02.2025 10:09
Most people don ' t realize that there are three key components to delivering a world-class presentation. If you ' re in that group, don ' t miss today ' s recap episode of The Influential Personal Brand podcast, where Rory breaks down these three essentials for speaking success! By following Rory ' s advice and maximizing your content, charisma, and the circumstances of your setup, you ' ll creat...
How to Sell Out Live Event Tours with Lesley Logan 04.02.2025 33:23
There's nothing more powerful than an in-person event in terms of building trust with people. Lesley Logan is one of the world's leading experts, if not the world's leading expert, on Pilates and how Pilates changes your life. She's the Chief Pilates Officer at OnlinePilatesClasses.com , has taught thousands of students, and trained hundreds of Pilates teachers. She's led dozens of workshops at gl...
Choose Your Hard | Chris Janssen Episode Recap 31.01.2025 9:31
Life is filled with the opportunity to make powerful choices – all of which will inevitably have hard parts to them. Today on the Influential Personal Brand Podcast, we are recapping AJ's interview with Chris Janssen and discussing how you can start to choose your hard in 2025. Press play now to get a sneak peek into our conversation with the author of Grace Yourself and hear two questions you sho...
Grace Yourself with Chris Janssen 28.01.2025 47:37
When making a difficult decision, it's easy to focus on how hard it's going to be, but what if we focused on what we will gain by making that change? During this conversation, author and coach Chris Janssen joins us to discuss her new book, what it takes to become a bestseller, and sobriety. Tuning in, you'll hear all about Chris' journey as an author, how her latest book experience differed from...
What it Means to Be a Bestselling Author 24.01.2025 14:12
If you want to become a bestselling author, you need to make sure you don't fall for common misconceptions about how to achieve this goal. Today on the Influential Personal Brand Podcast, we are discussing what it means to be a bestselling author. In this conversation, we break down some of the most common misconceptions about how to become a bestselling author, discuss what does actually work, an...
How to Land Book Deals with Traditional Publishers with Lucinda Halpern 21.01.2025 33:47
It took Rory years to figure out how to get signed by a literary agent. Years were spent learning who they were, what they did, how they operated, and finally, how to connect with one and build a relationship. Today, we're going to fast-track that process for you. In this episode, we sit down with one of the most successful literary agents of our time, Lucinda Halpern. With a career spanning bests...
Create an Environment You Thrive In 17.01.2025 19:56
Join AJ in this special recap episode of The Influential Personal Brand podcast! In this episode, AJ delves into the importance of remembering that you always have a choice, in what you do and the environment you find yourself in, and why everything you do has a gift in it somewhere. AJ also sheds light on some important things to remember about developing courses, the fundamentals to grow your po...
Take Back Your Health with Radical Accountability with Dr. Cody Golman 14.01.2025 1:11:08
At Brand Builders Group, we firmly believe that the best form of marketing is through a changed life. Today, AJ stands testament to this truth as her life's transformation through the Fast40 weight loss training program for women prompted the presence of today's guest, the program's creator, Dr. Cody Golman—who holds the unique position of empowering women aged 35 to 55 who struggle with stubborn...
Ryan Lang Episode Recap | Nail the First 30 Seconds of a Cold Call 10.01.2025 27:27
How you open your cold call makes a big difference. That's why this episode is dedicated to making the most of those first moments on the line: mistakes to avoid and a three-step process you can follow every time. We kick off the conversation with a key mindset shift that will transform your approach to selling. Next, we discuss two common pitfalls that limit results and how you can avoid them. Fi...
How to Close More Free Call Sales with Ryan Lang 07.01.2025 42:30
Ever wonder why some people effortlessly convert free calls into paying clients while others struggle to seal the deal? In this episode, we're joined by Ryan Lang, Fractional VP of Sales at Brand Builders Group, to uncover the secrets of mastering the art of the free call. Ryan is a high-performance coach, co-founder of Empire Partners, and a sales expert with a proven track record of helping thou...
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