LiveAg
We Live It | LiveAg's Livestock Marketing Podcast
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for con...
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Episodes
Live Market Preview: April 11 Video Auction | Episode 5 11.04.2025 16:09
Step into the action of LiveAg's April 11 Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook ahead of our auction at the TSCRA Convention in Fort Worth, Texas. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from folks who live the livestock business every day.
Financing the Herd: Ag Lending Essentials Part 2 03.04.2025 37:41
In this practical follow-up episode, Ty and Casey continue their conversation with John Sloan of AgTexas Farm Credit, diving deeper into the nuts and bolts of agricultural lending. Walk step-by-step through the entire lending process - from application to acquisition to marketing your cattle and planning for the next season. Whether you're running a stocker operation, looking buying wheat pasture...
Financing the Herd: Ag Lending Essentials Part 1 27.03.2025 35:41
Part one of a two part series! Join Ty and Casey as they welcome John Sloan of AgTexas Farm Credit for an insider's look at agricultural lending. Through real-world role-play scenarios, they break down exactly how to approach your banker, structure your operation for maximum credit potential, and build the relationships that keep your cattle business growing. Whether you're looking to expand your...
From Badge to Gavel: Wade Leist's Journey to World Champion Auctioneer 20.03.2025 36:28
From dash cam auction chants to competitive swimming and selling unusual items (think deer...genetics?), this episode delivers insights on perseverance, mentorship, and the unique world of livestock auctioneering. Join Ty deCordova and Casey Mabry as they sit down with Wade Leist, the reigning World Champion Livestock Auctioneer from Boyne City, Michigan. Wade shares his unconventional path from a...
Live Market Preview: March 13 Video Auction | Episode 4 13.03.2025 15:04
Step into the action of LiveAg's March 13 Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook and sit down with special guest Wesley Granthum of Mississippi. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from folks who live the livestock business every day. (00:00) - Intro (02:00) - Ty and Casey...
Trust, Timing, and Top Dollar: Dennis Metzger's Cattle Marketing Masterclass 06.03.2025 33:55
Whether you're a seasoned rancher or new to the industry, this episode delivers actionable insights from one of the most respected voices in livestock marketing. Join hosts Ty deCordova and Casey Mabry as they sit down with cattle marketing legend Dennis Metzger to explore his remarkable journey from Charolais field rep to video auction management at Western Video Market, and now Rep Relations Man...
Betting on Beef: Race Tracks, Sale Barns and Raising the Next Generation 27.02.2025 24:02
In the debut studio episode of "We Live It," hosts Ty deCordova and Casey Mabry reveal their unlikely journeys from growing up at the horse race tracks to becoming cattle industry innovators. Discover how their unique perspectives - from spending years in the sale barn to now raising kids in the show livestock industry - have shaped their approach to the cattle business. Our hosts share candid sto...
Live Market Preview: Feb. 21 Video Auction, Live from Alabama | Episode3 24.02.2025 12:06
Join host Ty deCordova on the We Live It podcast as he sits down with Elite Livestock Marketing Group legends Darrell Stokes and Jerry Etheredge ahead of a 5,000+ head auction at the Alabama Cattlemen's Association Convention on Feb. 21. With decades of experience connecting top-tier southern cattle producers with buyers nationwide, they share insider insights on livestock marketing, industry tren...
Live Market Preview: Feb. 13 Video Auction | Episode 2 17.02.2025 14:36
Step into the action of LiveAg's February Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook and sit down with special guest Jeff Peck of Sandhollow Trading. Based in Boise, Idaho, Jeff brings valuable perspective from the buyer's side of the gate, sharing insights on what drives value in today's cattle market and what he looks for when bidding. Whether you're...
Live Market Preview: Stockmen at the Stadium Video Auction | Episode 1 17.02.2025 39:07
Join us at Coors Field in Denver for a historic moment in cattle marketing. Your hosts Ty deCordova and Casey Mabry sit down with industry innovators to discuss the future of livestock marketing and share stories from the cutting edge of the cattle business. Recorded live before LiveAg's groundbreaking stadium auction event on Jan. 16. (00:00) - Introduction (02:30) - Background on hosts (06:00) -...
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