We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies)

Favour Obasi-ike, MBA, MS leads a deep dive into why website organic traffic drops and how to fix it. Joined by experts like Brandon, RockI, and Celese, the discussion highlights the ~24-month lifecycle of SEO content and the dangers of "content decay". The panel explores the value of building trust via high-quality backlinks, local SEO for businesses, and whether paid Meta/Google ads ultimately h...

Favour Obasi-ike, MBA, MS  breaks down actionable strategies for securing high-authority Google rankings in 2026. He explains Google’s standard E-E-A-T principles and details the five crucial stages of search engine visibility: crawling, indexing, rendering, ranking, and serving. The conversation sparks discussions on how to leverage Google Search Console, balance do-follow and no-follow back...

Master technical SEO & backlinks safely with compliance. Learn do-follow vs no-follow vs sponsored vs UGC backlinks, internal linking tactics, and why websites need at least 6–24 months for positive return on investment. Favour Obasi-ike, MBA, MS demystifies the complex world of SEO backlinks, breaking down the critical differences between do-follow, no-follow, sponsored, and user-generated co...

Explore how content marketing and content signals drive digital marketing growth and AI visibility with expert Favour Obasi-ike, MBA, MS . Learn practical tactics to optimize your content and leverage AI strategies for measurable results. Favour Obasi-ike, MBA, MS hosts a deep-dive discussion differentiating traditional content marketing from technical "content signals." While content marketing is...

Favour Obasi-ike, MBA, MS breaks down why every business website needs an active, well-structured blog. He introduces content pillars — long-form foundational articles around 3,000 words — and content clusters, shorter supporting articles around 700 words that link back to the pillar to build semantic authority. The session also covers how embedding multimedia like YouTube videos and infographics...

Favour Obasi-ike, MBA, MS  breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for speci...

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time. He shares a real-life example of a client who returned after three years because of consistent, lon...

Favour Obasi-ike, MBA, MS  and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins,...

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw ) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap.  He shares a case study of a client who grew from under 20,000 to nearly 300,000 orga...

Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content. Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dom...

Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation.  Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (...

Favour Obasi-ike, MBA, MS  breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights th...

Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search engine rankings and user experience. Favour emphasizes technical SEO, structured data, and webpage indexing, providing actionable advice on compressing assets, improving site sp...

Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results. WHO IS THIS FOR Small business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Market...

Michele DeFilippo is the founder and driving force behind 1106 Design , a full-service book publishing company based in Phoenix, Arizona . With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today....

Season 12 Finale: What's Happening Next Season and More with Favour Obasi-ike, MBA, MS 🎯 Who Is This For? Dedicated listeners, digital marketers, and business owners who follow the We Don't PLAY!™️ Podcast and want to know what to expect in the upcoming season, including new formats, sounds, and special guest highlights. ⏱️ Timestamps [00:00] Welcome to the bonus episode and wrapping up Season 12...

Favour Obasi-ike, MBA, MS breaks down the critical differences between Web Development (Web Dev) and SEO, explaining why a stunning website is useless without the technical SEO foundation needed to drive traffic and rank on Google. 🎯 Who Is This For? Business owners, web developers, digital marketers, and entrepreneurs who want to understand the technical relationship between building a website (...

Avoid High Spam Rates: Effective Email Marketing Monetization Strategies Masterclass with  Favour Obasi-ike, MBA, MS . 🎯 Who Is This For? Business owners, digital marketers, and entrepreneurs who rely on email marketing to drive sales and want to protect their domain reputation from high spam rates and low deliverability. ⏱️ Timestamps [00:00] Introduction: Are you avoiding high spam rates?...

Revenue Generating SEO Activities: From Content to Cash in 2026 (The Hidden ROI of Website SEO) with Favour Obasi-ike, MBA, MS 🎯 Who Is This For? Business owners, digital marketers, content creators, and entrepreneurs who want to maximize the return on investment (ROI) of their website content, drive organic traffic, and generate sustainable revenue without constantly creating new material from s...

Are duplicate URLs quietly destroying your website's search rankings and AI visibility? Favour Obasi-ike, MBA, MS breaks down the technical SEO power of canonical tags, revealing how proper URL structuring prevents duplicate content, boosts visibility on AI platforms, and drives sustainable online revenue. 🎯 Who is this for? Business owners, digital marketers, SEO professionals, and content creat...

XML Sitemaps & Robots.txt Technical Optimization: Actionable AI SEO Steps Demystified (The Brain of Your Website) with Favour Obasi-ike, MBA, MS Who is this for? This technical deep dive episode with Celese Williams is essential listening for business owners, content creators, and marketers who want to stop losing organic traffic and start building a sustainable foundation for search engine vi...

Favour Obasi-ike, MBA, MS  and Doctor Fashion , a creator with over one million YouTube subscribers, break down how to make money on Pinterest using Amazon affiliate marketing, SEO, and attraction marketing. Brittany reveals she earns enough from Pinterest affiliate links alone to fund a home down payment. The conversation covers the three-step Pinterest Business setup , the 105-day content s...

Favour Obasi-ike, MBA, MS hosts a late-night Clubhouse audio session with Dr. Fashion (Creator Life, 20+ years in content) and Darren Shaw (UK-based NLP trainer) . The conversation explores why businesses should spend 80% of effort on search engines and 20% on social media. Favour shares real client case studies, performs a LIVE! SEO audit, and breaks down how crawl budget, internal links, and dom...

Favour Obasi-ike, MBA, MS  unpacks how Eventbrite functions as a powerful off-page SEO tool, not just a ticketing platform. Eventbrite SEO: Why Your Event Title Is Your Most Powerful Marketing Asset? With 50 million monthly visitors , Eventbrite gives businesses organic reach that paid ads cannot match. The round table covers title optimization, data collection strategies, the "short code, lo...

Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others. The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of webs...