We Are For Good Podcast - The Podcast for Nonprofits

Ever notice how one person’s profound passion can create a ripple? That’s our goal. Tossing a pebble into the hands of those who don’t simply want to make a transactional gift - they want to start a movement. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they help you identify, engage, and mobilize your rabid fans. This episode is the 5th of a 7-part series where Jon and Becky unpack the W...

Meet Tycely. She's a dynamic leader, chief development officer and compelling storyteller. As a student of Dr. Maya Angelou, she seized the advice from this wise professor and mentor who said "it is critically important to be joyful.” Understanding that pathways of joy lead to courage, she's armed with the resolve to be brave, not perfect. Her tips to becoming a radical change agent...

Meet Lynne. This self-professed Donor Relations Guru has built a career reimagining how we engage, show impact and thank donors in a more strategic, meaningful way. She'll break down the 4 Pillars of Donor Relations and even find time to provide 3 quick ways small nonprofits can start to rebuild their donor relations program. We'll talk differences between stewardship and donors relation...

Our ethos is rooted in creatively running toward goodness. But at the end of the day, putting programs in place to ensure your donors can believe in the power of philanthropy fosters a deeper wanderlust to discover how our work can move into life-altering spaces. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share the story of a sceptic turned fan, and the moment everything changed fo...

Meet Terri Broussard Williams. Terri is the Amazon #1 Best Selling Author of Find Your Fire . She believes leaders turn moments into movements, and she's passionate about activating that movement toward social good. Tune in and learn the 4 things you need to an agent of good in your space of the world from this accomplished nonprofit professional, author and speaker. We'll also explore a...

Meet Jess. She's tackling your email list: how to define it, grow it and flex it for greater engagement. Join us as she provides the Top 4 Ways to Grow Your Email List. Even better - she also tackles how to structure your email messages, and the do's and don'ts of e-communication. We know you'll love hearing about how she creatively leverages Pinterest to engage donors. Serious...

Storytelling is the heartbeat of connection. And we strive to tell it rawly, transparently and kindly...because story opens the doors to the empathy required to create an uprising. Join Jon & Becky as they share why storytelling is absolutely essential to bringing others to know and love your mission. They walk through some simple Do's and Don'ts, and finish by sharing a deeply perso...

Meet Dr. Ryan Bisel. Ok. We'll admit it. Many nonprofit leaders have poor communication. The Professor of Organizational Communication talks through keeping focus on meaning and connects it as the lifeblood of successful nonprofit leaders. He's got practical advice for connection and drafting two-sided messages. He even shares some of the great outcomes from his students' social/bus...

Meet Melissa. She was a PR exec for the likes of 50 Cent and Grandmaster Flash until she discovered her passion for social justice. She channeled that passion into social justice documentary filmmaking, and is currently advocating for a kinder, more just world through her storytelling. She's talking about boldness, leveraging brands - most notably selling yourself as a brand - and how to look...

Throw out the gimmicks and 'get rich quick' fundraising schemes! Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share their second core belief to revolutionize fundraising: Play the long game. Through the lens of a decade of work in healthcare philanthropy, they share practical tips, guidance and stories of how they witnessed this belief come to life and result in multi-milli...

Meet Brigette. She describes herself as “values obsessed.” With intimate storytelling and engaging activities, Brigette cuts straight through the small talk to deep conversation about values. She inspires audiences to think differently about what matters most in their lives, in their families and at work. Learn 3 Steps to Define your Values leading to richer relationships professionally and person...

Meet Thomas and Kelley. They believe food binds us. When COVID-19 hit Florida, their nonprofit, Feeding Tampa Bay , went into turbo innovation mode.  They're rethinking food delivery and putting mission above ego to join forces with a partner organization to provide both a greater impact and delivering a meal with dignity and respect. It's an excellent case study in what 'to do&apos...

Meet "The Board Pro", Christal M. Cherry . She's a woman on a mission. She's seen immobile nonprofit boards hold an organization's mission and people hostage and she's rewriting the Helpful Boars playbook. She throws down about a dozen amazingly simple tips to reengage and refocus your board on getting active (instead of advisory). Young professionals: we'll talk...

Meet Carol. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledged last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now in her role as President of United t...

Meet Diana Hartley. This self-professed “creative rebel,” is working to disrupt how philanthropy is taught, perceived, experienced and imparted to her college-level students in the nonprofit organizational studies department at the University of Oklahoma. She’s laser focused on the question of “how do we leverage the hunger of these new professionals into meaningful contributions on the front line...

Meet Kari Watkins. The 28 year old was heading out the door to an MBA class when the unthinkable happened miles from her house. A bombing had been reported in downtown OKC. The day was April 19, 1995. And from that point on, Kari would find herself on a 25 year journey to building one of the world's most beautiful memorial and embracing creativity and authenticity to teach the next generation...

Meet Mary Kate Tolan. This Oreo-loving Oregon girl is a manager on the Youth Development Programs team at ALSAC/St. Jude Children's Research Hospital . Mary Kate is skilled in the cultivation, management, and stewardship of regional and national partners and leverages her passions for customer service and leadership development into these relationships! Tune in and hear 3 Tips for building de...

Meet Sara Cunningham. She is an angry, organized mother. She's also the most loving, big-hearted human to offer 1,000s of strangers hugs. Listen in as Sara shares her journey working to advocate for the LGBTQ+ community after her own son's coming out had her questioning her faith. It's not as much an interview as a love letter from a mother to a son. Did we mention Jamie Lee Curtis...

They're back. Today, Jon and Becky do a deep dive into why every organization should be placing people front and center AND on an equal playing field. This supports We Are For Good's belief that Everyone Matters . Hear two stories of donors whose involvement in philanthropy inspired Jon and Becky enough to make this our first company core value. Access the show notes for this episode her...

Meet Lenora Oeters. This Strategic Director of the American Cancer Society's Global Headquarters shares how the organization is creatively embracing virtual events in new and engaging ways. ACS was working through a $200M budget shortfall in light of COVID-19, but found great success when they adopted a smart three-pong philosophy toward renewed event fundraising. Lenora provides heaps of exa...

Meet our friend, Chris Fox . He's a digital brand whiz and brilliant storyteller who takes organizations' marketing needs to the next level with his smart creativity and intuitive approach to branding. Tune in and learn how Chris' desire to be neighborly in the aftermath of an EF5 tornado galvanized more than 10,000 volunteers to show up, clean up and cheer up one another in his hom...

Meet Yolanda F. Johnson . She's building communities where everyone has a place. The Manhattan-based entrepreneur, fundraiser and author advocates for voices who need to be heard. She is the founder of YFJ Consulting and WOC - Women of Color in Fundraising and Philanthropy. She also serves as the President of Women in Development New York, the New York City area premier fundraising organizati...

Meet Brittany Fowler. This University of Tennessee Donor Relations Queen is passionate about ensuring all stewardship opportunities are as personal as possible. She's so good, she actually helped develop an entirely innovative, and experiential endowment report (yes, you read "innovative" and " endowment report" in the same sentence in history). She'll also dive into...

Meet Jonathan McCoy, CFRE and Becky Endicott, CFRE . They consider themselves creative rebels with a heart to merge brilliant creativity with missions that improve our world for a life-changing result. Along the way, they're collecting stories and building community to uplift the nonprofit sector like never before. They're passionate yet deprecating. They like to keep it light, but also...

Meet Julia Campbell . Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. While she runs her own digital marketing company, storytelling is definitely her jam. This episode she'll give tips on how to build a storytelling culture, ethical reporting of authentic writing and will share the personal moment where...