We Are For Good
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...
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We Are For Good
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
125. The Mission of the Exodus Road: Strategically Fighting Human Trafficking - Laura Parker 02.06.2021 43:48
Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit working to eradicate human trafficking because she simply couldn't look away. She and her husband began the organization while he was doing undercover work with SE Asian police. Now their nonprofit, Exodus Road, is on a mission to find and free them. Her story is shocking. Heartbreak...
124. How to Grow Your Social Impact in the Attention Economy - Eric Ressler 31.05.2021 39:50
Meet Eric. This musician chased his passion for doing good, telling a compelling story and weaving it all together through brilliant creative into building Cosmic , a Social Impact Creative Agency. He's talking us through how to build a Digital Media Platform to promote your cause and stepping us through the Engagement Pyramid. He's also talking through vision statements, and we're...
123. Back to the Basics: Annual Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE 28.05.2021 29:42
Here's the thing. We all have something to learn in this space, but sometimes we're too shy/embarrassed/bored to ask for a basic tutorial. We've been there🙋♀️🙋♂️ So Jon + Becky are launching a new Friday series called Back to Basics . We're going to be diving into the fundamentals of donor relations, operations, planned giving, events, campaigns, branding and several other...
122. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett 26.05.2021 46:12
Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to b...
121. How to Build a Pipeline of Talent and Inclusivity - Birgit Burton 24.05.2021 55:19
Meet Birgit. She's our modern-day Renaissance woman in philanthropy. As founder of the African American Development Officers Network, Chair-Elect of Association of Fundraising Professionals (AFP) Global and executive director of foundation relations for Georgia Institute of Technology, she's a triple threat in the development sector - in the best way! We're talking about the power o...
120. Get to Know Us. Part 2. Jon Interviews Becky - Jonathan McCoy, CFRE and Becky Endicott, CFRE 21.05.2021 47:30
Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Welcome to week two of our Get to Know Us Series. This week Jon interviews Becky. We're talking all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We don't know each other's questions, so all the reactions you hea...
119. The Urgent Case for Latinx Philanthropy + Unlocking the Power of Unrestricted Giving - Ana Marie Argilagos 19.05.2021 39:32
Meet Ana Marie. The CEO of Hispanics in Philanthropy is mobilizing her community to combat that 1% of U.S. philanthropic dollars currently go to Latinx organizations, a margin so far from the need reflected in our communities. She's also talking through the moment she learned of their organization's selection as a beneficiary of MacKenzie Scott's donation and how the unrestricted gi...
118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison 17.05.2021 47:08
Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're...
117. Get to Know Us. Part One. Becky Interviews Jon - Jonathan McCoy, CFRE and Becky Endicott, CFRE 14.05.2021 42:27
Ever wanted to have a cup of coffee with Jon and Becky so you could lift the veil on those same questions we volley to our guests? Then you're going to love our next series: Get To Know Us. Coffee Talk with We Are For Good. For the next two weeks, we're going to be interviewing each other on all things philanthropy, business, family, failure, hilarious moments and irreverent facts. We do...
116. The Mission of Hope for Haiti: Defining and Living Out Your Core Values - Skyler Badenoch and Christina Baptiste 12.05.2021 57:29
Meet Skyler & Christina. He's the donor-turned-CEO of this incredible nonprofit serving thousands in southern Haiti through education, healthcare, water/sanitation and economic development. She's the Haitian-American sociologist who's collaborating with numerous entrepreneurs to obtain grants/loans and technical support to help them grow their business. Together, alongside a pow...
115. Real Talk: Why Nonprofits Must Dream Bigger - Dan Pallotta 10.05.2021 46:42
Meet Dan. His TED Talk " The Way We Think About Charity is Dead Wrong ," went viral less than a decade ago and was viewed by millions of starry-eyed dreamers who were intent on using their creativity and innovation to do good. [insert image of us frantically waving as some of these believers👋] We're talking nonprofit disruption, marketing, involving your kids in philanthropy and al...
114. The Best of Season 2 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer 07.05.2021 40:35
Jon, Becky and Julie are taking you behind the studio curtain. It's our Season 2 Recap! Get ready for our Season-2-in-Review discussion where you'll learn our favorite episodes, favorite mic drop moments and the greatest takeaways offered these last four months. If you're a Cliff Notes-kind of note taker, this is the quickest way to learn about the best-of-the-best of our convos sin...
113. Rethink Employee Giving (Part 4) - Jonathan McCoy, CFRE and Becky Endicott, CFRE 30.04.2021 28:34
It's our final week to talk through employee giving strategies that drive your organization to new levels of engagement. In this episode we're closing out the convo with a playbook for launching with huge momentum and staging your campaign for success. We'll also share a formula for building a presentation that connects and wins the hearts of even the toughest critics. And...icing o...
112. Minisode: The Mission of the Crayon Initiative: Providing Joy to Millions of Children - Bryan Ware 29.04.2021 23:54
Meet Bryan. After years of helping Fortune 100 companies streamline their manufacturing and products for ultimate efficiency, Bryan combined his manufacturing skills and his love for the arts to help children in need. And thus The Crayon Initiative was born. If you've ever wondered what happens to restaurant crayons after their one use - then tune in. We're talking about an incredible mi...
111. Training Leaders on Building Safe, Inclusive Spaces - Rashaunda Williams 28.04.2021 27:37
Meet Rashuanda. She's passionate about equipping this generation's nonprofit leaders with the soft skills needed to build high-performing team. And it starts with creating a space where people feel they can thrive, share their experiences and be their authentic selves. Her team at Collective Impact is breaking through diversity and inequity gaps to train leaders to build healthy cultures...
110. How to Put the Spark into Your Nonprofit Brand - Lauren Atherton 26.04.2021 37:47
Meet Lauren. She's a nonprofit unicorn: impeccable designer and wholly passionate nonprofit ambassador. She left the for-profit world following a life-altering health scare, and she's never looked back. Today, her design agency is building beautiful design with heart. And boy does she get marketing! Join us as she leads us through auditing your brand, trends to be looking for this year a...
109. Rethink Employee Giving (Part 3) - Jonathan McCoy, CFRE and Becky Endicott, CFRE 23.04.2021 30:47
ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee...
108. How to Foster Grief-Informed Teams at Work - Michael Turner 21.04.2021 41:10
Meet Mike. Have you ever met a nonprofit leader whose passion for their mission just wants you to understand their story? Well, that guy is here. And he's brought a seriously incredible story to our conversation. And he's having the tough conversations with his team who are receiving mental health support unlike anything we've seen in nonprofit. It's wonderful to see. We'r...
107. Collective Giving and the Power of Giving Circles - Kyson Bunthuwong 19.04.2021 35:14
Meet Kyson. This gritty optimist got his start in social good when he co-founded a startup aimed at tackling Malawi's illegal charcoal trade. Today, he and the Philanthropy Together team are working to empower us all with the knowledge of giving circles to build powerful communities for good. There are many in our sector who aren’t familiar with Giving Circles 🙋♀️🙋♂️ Tune in as we dive in...
106. Rethink Employee Giving (Part 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE 16.04.2021 33:02
ReThink Employee Giving: A 4-Week Series. This week we're diving into building a campaign framework whose heartbeat is its people, projects and process. Don't worry. It's way more interesting than it sounds. Because when impact is the core of your plan, it's easy for everything to flow from it. We've got tips, heartfelt stories and plenty of structure to get you started on...
105. Uniting Athletes Around Purpose - Marcus Daniell 14.04.2021 40:57
Meet Marcus. He may be a professional tennis pro who regularly rubs elbows with the likes of Federer and Nadal, but that's not how he wants to be remembered. As the founder of High Impact Athletes, he's challenging his fellow athletes to connect with their favorite missions and join him pledging 10% of their annual earnings to those causes. His life goal: to create a movement in the spor...
104. The Secret to Soliciting Major Gifts... Virtually - Lereca Monik 12.04.2021 45:44
Meet Lereca. She's an accomplished Houston-based major gift officer who personally knows all about the power of philanthropy. As a recipient of human and youth services, she's always had an innate desire to give back. And she's channeling that passion into activating gift officers to "thank to bank" in an approach that equally uses the head and the heart to engage. She&apo...
103. Rethink Employee Giving (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE 09.04.2021 22:32
Rethink Employee Giving: A 4 Week Series. Buckle up, campers. Because we're going on a bit of a journey as Jon and Becky unpack what we believe holds one of the keys to revolutionizing your development strategies: employee giving. That's right, there's some serious untapped power by championing the philanthropy of those closest to your mission. If you're open to exploring a 180...
102. 3 Financial Safety Nets Every Nonprofit Must Have - Germeen Guillaume 07.04.2021 41:16
Meet Germeen. She's the caped crusader in the back of house that we all need. We talk a lot about raising money and stewarding it, but rarely discuss how to care for it. Germeen helps nonprofits shore up their financial operations and has led organizations to recoup millions in receivables with her smart accounting management. And she's making it FUN! Tune in and hear the 3 tips to stren...
101. Donor Relations and Fundraising Collide... For Good - Mark Lanum 05.04.2021 42:45
Meet Mark. This senior director of donor relations at Brown University believes the road to the next gift goes through stewardship. And the best way to accelerate that process is to strengthen the relationship between donor relations and frontline fundraisers. Join us as we talk about breaking down the silos in our fundraising shops and leaning into the future of donor relations. Mark is hysteric...
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