We Are For Good
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...
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We Are For Good
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
250. Preventing a Lost Generation + Building a Small Business Incubator for Refugees: The Mission of Hello Future - Charlie Grosso 30.03.2022 39:44
Meet Charlie. She's on a mission to prevent a lost generation. This founder, techie, photographer, and creative dreamer followed her heart and passion until it landed in Syria, and she's never looked back. Her organization, Hello Future, is transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered💪 If you have a heart for refugees or innocence...
249. How a Sister’s Enduring Promise Launched a Global Movement + The Next Promise Kept - Nancy Brinker 28.03.2022 48:42
Meet Nancy 💗⚔️. She made a promise to her sister, and that promise set off one of philanthropy's most powerful movements you know and love today. She's the founder of Susan G. Komen for the Cure and dedicated her life to ridding the world of breast cancer in honor of her sister Suzy. “I promised my sister I’d do everything I could to stop the heartless progression and social stigma of t...
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer 25.03.2022 28:32
Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us! EPISODE HIGHLIGHTS Have a question? Leave us a voicemail! Staging and syndication (1:30)...
247. The Inside Scoop on Grant Writing - DeaRonda Harrison 23.03.2022 29:13
Meet DeaRonda . This grant writer has been in the biz a long time, and she's bringing the secret sauce and some of her best grant writing tips to this chat. We're talking through research, starting points, Grantwriting 101, and why grants should always be a team sport. 🚨And great news: If you're a minority-led organization, now is a great time to take advantage of existing grant fu...
246. The Kiva.org Story + Leveraging the Power of Crowdfunding - Chris Tsakalakis 21.03.2022 34:27
Meet Chris . This CEO and son of a journeyman is taking what he learned in for-profit finance to nonprofit's most progressive microfinancing loan organization - Kiva - and the story is truly fascinating. Hear Kiva's mission story and understand this brilliant business model of this nonprofit that's powering its movement through crowdfunds loans benefitting underserved people in more...
245. Podcasting for Good: How to Build a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer 18.03.2022 31:38
EPISODE HIGHLIGHTS Have a question? Leave us a voicemail! What is the goal of your podcast? (2:45) Setting a budget: find what works for you (5:00) Our equipment recommendations ! (5:00) What type of show do you want to have? (8:00) The power in an interview style show (11:00) Our hacks and pro tips to make podcasting easy (12:00) Take our FREE Syndication Workshop to learn how to better leverage...
244. New Report on Donors: The Future of Individual Giving - Tim Sarrantonio 16.03.2022 37:43
Meet Tim . How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who...
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom 14.03.2022 50:05
Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headbands of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices and tell their story authentically. Tune in, only i...
242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer 11.03.2022 28:16
Jon + Becky are launching a new Friday series, and we don't think you'll be surprised about the topic. We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!) . We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t con...
241. Meet the Mission: KidLinks - Noelle Tuominen 09.03.2022 26:32
Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an...
240. 5 Steps to Build and Apply Empathy at Work - Rob Volpe 07.03.2022 38:29
EPISODE HIGHLIGHTS Rob’s story and journey to where he is today (3:40) Tone setting and where to begin (13:00) The two types of empathy: cognitive and emotional (14:30) The two types of empathy and their role in the workplace (15:00) Rob’s new book: Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time (21:00) 5 Steps to build and apply empathy at work (24:00) A powerful m...
239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE 04.03.2022 28:31
It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and...
238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone 02.03.2022 46:03
Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness abo...
237. You're a Manager... Now What? - Kristin Bloomquist 28.02.2022 37:23
Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills...
236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE 25.02.2022 31:31
Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytelling with V ik Harrison , writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down t...
235. Storytelling Your Mission through the Power of Video - Derek Watson 23.02.2022 39:34
Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the s...
234. Growing a Board that Cares About Inclusion - Christal Cherry, and Dr. Renee Rubin Ross 21.02.2022 45:03
Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards. EPISOD...
233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson 18.02.2022 31:43
Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson , our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality. EPISODE HIGHLIGHTS Tone setting - Part...
232. Revolutionizing Youth Empowerment: Equipping "Youth-in-Care" with Legal Advocacy Training - Michelle Bain 16.02.2022 42:49
Meet M ichelle . If you're looking for foster kids' superwoman, she's right here🦸🏾♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare...
231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins 14.02.2022 50:07
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life th...
230. What Matters Now: Leaders as Thought Leaders - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya 11.02.2022 39:03
Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive into Thought Leadership is Now with Tania Bhattacharyya , our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic. EPISODE HIGHLIGHTS Tone setting - Leaders as Thought Leaders (1...
229. Finding Hope in the Midst of Pain: The Mission of Paul's Place - Amy Torrez 09.02.2022 27:15
Meet Amy . She knows what it's like to be displaced during a loved one's medical emergency. And she's removing those barriers for future families. Amy founded Paul’s Place following her father's 6-month experience with temporary medical housing while fighting lymphoma. "My last months with my father may have been just days if it had not been for the generosity shown to us...
228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky 07.02.2022 39:29
Meet Pam. This heart-wired Canadian paired her economics Ph. D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end r...
227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder 04.02.2022 39:07
We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022 ! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly...
226. Embracing New, Creative + Better Ways of Thinking, Planning + Working - Veronica LaFemina 02.02.2022 42:46
Meet Veronica . Welp, it's happened. We're flummoxed. Veronica has made us believers in the one-sheet strategic plan. Seriously! She's advising nonprofits to move from "we've always done it this way" and "this is best practices" to embrace new, creative and better ways of thinking, planning, and working through a strategic plan. We all need new strategic pla...
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