We Are For Good
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...
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We Are For Good
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Latest episode
Jul 8, 2026
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Episodes
325. A Path to Unlocking Organizational Growth: How to Implement the 6 Levers Framework - Shaun Lee 21.09.2022 54:51
Overview Meet S haun . He believes to build healthy cultures, you have to build healthy systems. We're defining the way work works and not leaving those things to chance. This is the ops conversation you didn't know that your shop absolutely needs to have on how to build systems of integration, focus, cohesion and intention. This could be the ultimate #WorkingSmarterNotHarder convo💪 💡...
324. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker 19.09.2022 35:21
Overview Meet Sam . She's a digital strategist who helps her clients increase revenue with A/B Testing, and she knows her stuff. In the last 10 years, she's helped companies like Abercrombie & Fitch, Under Armour, and Intercontinental Hotel Group use their website data to make more money - without increasing digital ad spend or building a new website. Don't miss this episode tha...
323. Habits of an Impactful Board Member - Sabrina Walker Hernandez 16.09.2022 32:00
Overview Welcome back to our new Friday Series called The Habits of an Impactful Fundraiser. We're kicking off the discussion by bringing in one of our experts, Sabrina Walker Hernandez with Supporting World Hope who's talking about Habits of an Impactful Board Member . We're bringing tips and examples of who's doing it well. 👊 Special Guest Sabrina Walker Hernandez, President...
322. How to Create an Inclusive Brand for Your Organization + The Why / When to Rebrand - Farra Trompeter 14.09.2022 43:55
Meet Farra . This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for mission-driven organizations (and where to start!), how to ensure DEI is baked into the...
321. Evolved Leadership: How a Tri-Sector Mindset Grows Your Impact Possibilities - Jens Molbak 12.09.2022 49:47
Overview Meet J ens . This serial entrepreneur (and founder of Coinstar!) believes deeply in pulling together all sectors for impact. In fact, by adopting a tri-sector mindset, we're able to identify opportunities to innovate and solve problems by aligning resources and interests from private enterprise (businesses), the public sector (government), and social sectors (nonprofits). It's n...
320. The Habits of an Impactful Fundraiser - Jon McCoy, CFRE and Becky Endicott, CFRE 09.09.2022 24:33
This Friday we're launching a new Friday Series called The Habits of an Impactful Fundraiser. We're starting by tearing down the old models of professional development and rewiring our brains to embrace learning differently and openly. We're bringing tips and examples of who's doing it well. 🎉 Episode Highlights Series Tone Setting (2:00) Where to start: think about playing in...
319. How to Channel Your Passion + Build a Platform for Good - Monica Yunus 07.09.2022 54:53
Overview Meet Monica . This internationally renowned soprano believes in the power of the arts to gather, unify & awaken positive change. She's the co-founder of Sing for Hope , a leading nonprofit that brings arts outreach programs to communities in need and presents initiatives that make the arts accessible to all. We're talking about scaling up a nonprofit and using your platform...
318. The New Playbook for Democratizing Philanthropy - Alison Moore, Comic Relief US 05.09.2022 45:39
Overview Meet Alison . This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots...
317. Top 9 Revelations from 2 Years of Podcasting - Jon McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer 02.09.2022 35:31
We're sharing a two-year birthday retrospect covering the Top 9️⃣ Revelations we've learned these past two years on the podcast. And we're bringing your voices onto the podcast about what this community has meant to you and how it's helped you better serve your mission. Check out Becky's blog post about her observations, and add your voice to the conversation in the Commun...
316. Tapping Hollywood's Advisor: How to Partner with Celebrities to Grow Mission Impact - Sarah Adolphson 31.08.2022 40:32
Meet Sarah . This Peace Corp alumna is an expert in entertainment strategy and engagement with extensive philanthropic experience working with many of the world’s leading global celebrities. And yet, there is nothing Hollywood about her love for doing good and the unique ways she unites celebrity and philanthropy. Tune in and understand the opportunity that exists for your mission🎧 💡 Learn The...
315. Creating Purpose-Driven Donor Events + Unlocking Your Own Unicorn Sparkle - Matthew Helmer 29.08.2022 54:49
Overview Meet M atthew . As The *DRG's resident Unicorn, he believes in embracing organizational change through novel ideas. This internationally recognized storyteller has led teams in the production of award-winning events, communications, and donor engagement efforts (tune in for a fascinating case study!) . We're chatting about how to evolve our teams, embracing streamlined processes...
314. #AMA Fridays: Should I stay or should I go? Navigating a work transition. - Jonathan McCoy, CFRE and Becky Endicott, CFRE 26.08.2022 29:02
We're completing part deux of our Friday #AMA series focusing on helping small shops with a focus this week on determining when it's time to stay or go at your current nonprofit. Posed by our small shop queen, Rachel Bearbower , addressed the elephant in the room that many COVID survivors are feeling right now. Do I stick it out or move on? We'll talk through some questions to ask y...
313. Partnerships in Action: How Mobile Tech is Driving Social Impact - June Sugiyama & Meena Palaniappan 24.08.2022 45:34
Overview Meet J une & Meena . This dynamic tech-for-good team is on a global mission to empower girls with technology, and the results are quite extraordinary. Their combined expertise and grit is powering community-based technology projects in the developing world for the past two decades - and the effect is staggering. Tune in🎧 💡 Learn The massive opportunity to put technological innovatio...
312. Building Equitable + Sustainable Systems to Deepen Impact - Otisa Eads 22.08.2022 41:30
Overview Meet Otisa . This Human Resources & Systems Strategist combines her great love for nonprofit HR with DEIJ (Diversity, Equity, Inclusion + Justice) to ensure equitable hiring happens from the beginning. We’re chatting through how to acquire the best talent to take our missions further and why systems and mindsets are essential to making it happen. This is not your grandma’s operations...
311. AMA: How Can Small Shop Nonprofits Build an Amazing Culture?- Jonathan McCoy, CFRE and Becky Endicott, CFRE 19.08.2022 31:23
You asked, we responded! This Friday we're launching a quick two-part #AMA Friday series focused on helping small shops beginning with How Cultures Can be Changed & How Leaders Can Help. Our small shop queen Rachel Bearbower left a message on our voicemail asking some tough questions that we know are on your mind too - you want to see your organization modernize and evolve, but leadership...
310. De-Biasing the Workplace + Building Equitable Workplaces - Olanike Ayomide-Mensah 17.08.2022 47:42
Overview Meet Olanike. This equity strategist and executor is obsessed with building equity in the world - starting with the workplace. Diversity & Inclusion is trendy, but the transformation is slow and fatigue has set in. We're talking through biases, psychological safety and building spaces where everyone can thrive. "Being in all of these different pockets of life, it has taught...
309. Driving Innovation in the Nonprofit Sector + What's Next for Capital Campaigns - Sterrin Bird 15.08.2022 52:14
Overview Meet Sterrin . This fundraising expert spent three decades in campaigns and major gifts conducting more than three-dozen capital campaigns with combined goals in excess of $5.5 billion. Bottom line - she knows her stuff 🤩 This tech-for-good guru is walking us through innovation in the modern-day campaign and how to update outdated practices. And her personal story of how philanthropy int...
308. Enneagram for Nonprofits: Part 4. External Dynamics - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer, CFRE 12.08.2022 27:57
It’s the final epsiode of our Enneagram Friday series, and we're betting you just might have been waiting for this one. Kishshana Palmer, CFRE is back to talk about how to utilize the Enneagram with your donors. She's bringing stories and examples, and they're ones we can relate to. Still haven’t taken the free test? No sweat - find it here and report back! Jon #9 - The Peacemaker B...
307. Inside the Rise of Collective Giving + How to Create a Giving Circle - Sara Lomelin 10.08.2022 44:53
Meet S ara . As the founding CEO of Philanthropy Together, she's working to diversify and democratize philanthropy through the power of giving circles. She believes nonprofit leaders can best connect with giving circles by working in local communities and remembering that giving circle donors are not your regular donors. They want to go beyond giving to elevate your message. “ Giving by, for,...
306. Fundraising Boards 2.0: The Mission of Women Moving Millions + How to Use Your Board Seat Well - Mona Sinha 08.08.2022 52:29
Meet M ona . She's a globally recognized advocate for gender equality in business and society, and she's never met a challenge she didn't tackle head on with visibility and humility. Mona is the Board Chair of Women Moving Millions, a community of women who fund big and bold ($1 million+) to create a gender equal world, as well as Board Chair of the ERA Coalition Fund for Women’s Eq...
305. Enneagram for Nonprofits: Pt 3. Internal Dynamics - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer, CFRE 05.08.2022 33:26
It’s Enneagram Friday! Our Peacemaker and Helper hearts are geeked out around the enthusiasm and noise for our Friday Enneagram series. And now we’re moving from theory to application with the nonprofit leadership expert of our hearts: Kishshana Palmer, CFRE ! Kish breaks down how to use the Enneagram internally with your fundraising shop: how it helps give grace to each other, how to flex it amid...
304. Ask Before you Aid: The Danger of Compassion + Creating Sustainable Development - Dr. Bertrhude Albert 03.08.2022 45:54
Meet Dr. Behrtrude Albert . Following a humbling trip to her native Haiti, she learned a valuable lesson: ask before you aid. Alongside her partner, they founded P4H Global and are revolutionizing the way education is delivered in Haiti by training teachers. “We don’t have what Haiti needs…but they do. Invest in their capacity then get out of the way to watch them transform their nation.” Boom! 🎤...
303. Disrupting Fundraising + Building Community for Veterans + Families - Anne Marie Dougherty 01.08.2022 48:22
Overview Meet Anne Marie . She's also a marketer disguised as a fundraiser leveraging unmatched moxie and grit as CEO of the Bob Woodruff Foundation, supporting the nation’s veterans and their families. She’s disrupting traditional fundraising models via a unique use of metrics, relationships, and results to maximize the foundation’s $80 million investment impact. It’s an entrepreneurial appr...
302. Enneagram for Nonprofits: Pt. 2 How to Use It - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Ashley Engle 29.07.2022 27:19
Our Enneagram for Nonprofits Friday series started off with a bang last week! Last week we broke down the types - now we're putting them into action. Today we're talking about the correlation between relationships and the Enneagram and how to activate it in our personal and professional lives. Ashley Engle is back to breathe more insight and love into this conversation as we talk about h...
301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg 27.07.2022 45:51
Overview Meet Rafi . He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss! 💡 Lea...
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