WCR Nation | The Podcast For Window Cleaners

This week on Nation we talk all about building your window cleaning empire. The reason I hate door knocking is simply because you aren’t focusing on building the company. Selling just 1 person at a time is a great way to have a job. And having a great company takes so much more on the inside than that. There are so many things that need to be done in order for the company to grow and strengthen. A...

This week on Nation, we are talking with one of my favorite people on the planet…Cody from Glass Renu all about scratched glass. You know for a fact you will run into it. AND most of us have no idea that something can be done about it. Not only is there MAD money to be made, but also its a great insurance policy! So lets talk scratches! Quick Guide: https://cdn.shopify.com/s/files/1/0616/1999/4775...

This week on Nation, we talk all about the TRUTH of business. This isnt the sugar coated surface only stuff, this is the real body of business. So many people want to talk about it like there is some kind of secret, but there really isnt. Just a bit of confusion is all. So that is what we are talking about today! ill give you 5 things that im guessing you didnt know about the aspect of the busines...

Get your tickets to the Huge Convention here! https://go.thehugeconvention.com/reserve-your-spot-now Use the coupon code is: JERSEY21 to save $50 ----- This week on Nation we talk all about conventions. I know if you’ve never been to one, you are thinking “what’s in it for me?” and, well a lot! I really love going to shows, and I have been going for the past 20 years! Whats crazy is that shows lik...

This week on Nation we are talking all about Google my business. I know, i know its not really called that any more, but that is how i know it. BUT this is the mapping feature on Google. As a local company, you are REALLY benefitting from the local side of things, and how do you do that, but by increasing your local preference? Well I sit down with Bobby from Monk SEO and we talk all about it! Nee...

This week on Nation we talk all about everyone's favorite subject…YOU. Well this may not be as good, we are actually talking about how you are holding yourself back. I love the psychology of people. And this one always fascinates me. Someone who says “Oh i cant charge more, or my customers wouldn't XYZ” is completely made up. they say this but no one can know what all of their customers do. They a...

This week on Nation we talk all about your downtime. This is something so small to people that no one focusses on it. But as you grow your business there is a huge source of loss over time. Simple rain delays and reschedules can cost a window cleaning company thousands a month. And you all know we are like squirrels. Especially in the summer months. It’s important to be mindful of how you spend yo...

is week on nation we’re talking all about branding your company. A lot of people focus most of their time and energy on their logo, but there’s so much more to branding than that. Branding is everything from the color, to the font, to even the feel of your company. There’s so many things that people miss when they go and brand. People focus on the wrong things way too many times. A lot of times Wi...

This week on Nation we talk all about tracking. I think that most companies have 0 tracking. Which is crazy. If you have a window cleaning business, or any company for that matter, you need to track everything. How do you know if your Facebook ads are working? What about your EDDM campaign? If you arent watching the numbers, how could you know? So many of us are lacking in the boring aspect of tra...

This week on WCR Nation we are talking all about the top 10 ways to fail in window cleaning. These just arent the opposite of the wins. This is actually things that people do that drive their window washing business down. AND the worst part is that some people dont even know they are doing it. OR that they havent realised that this 1 thing is what is slowing growth. OR worse, LOSING business. And...

This week on Nation we talk all about the 10 ways to WIN at in window cleaning. The top 10 ways to win is something that you can almost use as a check list. Now not saying you aren’t doing some of these already, but these are the 10 things that the most successful window washing companies in the country do. And I know that you can start 1 of these things as soon as you want and see growth, This wi...

This weekend nation we are going to talk all about your work vehicle. How do you get to a job? What do people think about you when they see your work vehicle? I think the people sometimes misunderstand how important it is to have the correct vehicle. How many people see your vehicle, and call you because of it. If someone sees you pull up to a job site, what are they thinking? This all comes back...

This week on nation, we’re talking all about getting found. A lot of us will make ads and post them different places. But how does anybody know where people see you? You have to know what people are thinking, and where they’re looking. You also need to know how to create a buying trigger. Most people create an ad with what they think looks good and just hope it does well. But there’s an absolute s...

This week on nation, we are talking all about how you are your own worst enemy. There’s so many parts of your business that you assume is a fact when it’s actually just your brain that’s holding you back. Yes, you control your thoughts, but just like if someone scared of spiders, it becomes fact. The tricky thing is is as much as you control your brain, your brain controls you. And there are a ton...

This week on nation, we talk all about how you can grow faster. Now I know people always say you can grow too fast, and you need to be careful. But the truth is, you can’t grow too fast. You can only grow without being strong enough. Like I always say you can’t build a 10 story building on the foundation of a two-story home. There’s a few things you really need to focus on when it comes to growth...

This week on nation, we’re talking all about organizing the chaos of your day. As a small business owner, your day is ridiculously chaotic. I know. But that is all in your control. There’s a lot of very large companies out there that are not dealing with the chaos that you are. And how do they do? Well, that’s what we’re gonna talk about today. I’m gonna give you five tips to organizing your small...

This week on Nation we are talking all about your USP. Why would anyone buy from you? I know I talk about the USP a ton, but I have never heard anyone give a great answer to this. If you don't know why anyone should buy from you, then how can you tell the customer why? If you are only trying to be the cheapest then, have fun racing to the bottom. I don't understand when people try to be the cheape...

Today on Nation... We talk about the top 5 things that every window cleaning business owner needs to do. I'm guessing that you are missing a few, because you know I'm all about growth, even if it isn't size, but just the strength of a company. Growth is key. And it still SHOCKS me when I see companies that are NOT doing these 5 things. You are holding yourself back! How about a challenge? Add thes...

Have you ever thought about doing the EDDM program with the post office for your business? That is Every Door Direct Mail. Well, that is what we are talking about this week! its an awesome program from the post office that allows you to send a big postcard to every one on a route. and its super easy to do. Postage rates as of now are .215 cents each, CRAZY cheap. BUT like anything, it has to be do...

This week on Nation, we talk about the small business lessons I learned over the last 18 years in this industry. What’s great about the technological world we live in is that you can learn a lot from someone else’s mistakes and that is exactly what we’re doing today. Learned a lot of things over the years, and I’ve had to change my ideas to. But what’s great about that is that you get to learn som...

This week on Nation we talk all about the best systems that you can add to your window cleaning company to grow and be a stronger company. Systemizing the things you need to do is a great way to make sure that everything is done the same and to make sure it actually GETS done. I know, systems is a boring topic, but this is one of those things that is the difference between a big window cleaning co...

This week on Nation we go in depth with the window cleaners secret weapon…the Dentist Close. I’m telling you... If you have ever wanted to grow faster, or just be bigger, this WILL change your life. I know, it may be a newer concept, but this is SO good. Everything you could want to know about HOW to do it, and why you want to do it, this is IT. So make sure you get your pencils ready. Take NOTES!...

This week on Nation we talk all about how to build your website with out it being awful. This one is something that everyone feels like they can do, but in reality there is a specific flow. customer interaction, mixed with buying triggers all makes for a great website. But that site also needs to be found. And on top of great SEO your site itself can help get you found. HOW the words are written,...

This week on Nation we talk all about spring! It’s the best time of year for window cleaners, and close to the best time of year for a pressure washers, which is usually after the pollen. But if we could some how know why people call us when they do we would all be filthy rich! That simply isn’t the case. What we can do is try to see the signs of spring. When is spring hitting, and when is it time...

This week on nation we talk all about how to price window cleaning for 2024. There’s three different types of window cleaning. There is residential window, cleaning, commercial window cleaning, and route window cleaning, and each one has its own price. If you haven’t looked at your pricing in a while, I’m guaranteeing you it’s a little bit low. We always need to be improving our price as we are im...