Jessie Richards

Waves Of Impact Podcast

Business EN ↓ 56 episodes

Welcome to the Waves of Impact Podcast! A place for women entrepreneurs who are ready to stop duct-taping their business together and finally create a brand and website that actually works. I'm your host, Jessie Richards — conversion strategist, brand designer, mama of four, and your new blue-haired bestie who's here to help you turn your traffic into trust and your clicks into clients. Around here, we blend smart strategy with simple systems, so you can scale sustainably without burning out or blending in. If you're craving clarity, confidence, and a digital home that reflects the expert you...

Author

Jessie Richards

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Dec 31, 2025

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Episodes

30. How to Build Instant Trust on Your Website (Without Needing a Huge Following) 02.07.2025

Spoiler alert: You don't need 10k followers to have a brand people trust.  In today's episode, I'm sharing how to use your website — even if it's simple! — to build real trust, position yourself as an expert, and turn curious browsers into buyers. Here's what I cover in this episode: The #1 reason most websites lose trust before the page even loads How to build trust when you're just getting start...

29. The Real Reason You're Not Showing Up Online (And How to Shift It Today) 25.06.2025

You've got the skills, the offers, and the passion. So why is it so hard to show up ? In this episode, I'm peeling back the layers on the real reasons you're stuck in a cycle of perfectionism, procrastination, and hiding — and how to break through it starting  right now. Whether you're struggling to post on social, update your website, or confidently promote your offers… this pep talk is for you....

28. What I Wish I Knew Sooner About Building a Brand People Trust (and Buy From) 18.06.2025

If you've ever felt like you've done everything right — the cute logo, the professional website, the matching colors — but still aren't seeing the growth, conversions, or connection you're craving… this episode is for you. I'm pulling back the curtain on what I wish I knew earlier in my business journey — the real needle movers to building a brand that not only looks good, but actually builds trus...

27. You Built a Business… Now Build the Brand That Can Carry It 11.06.2025

Hey hey business bestie! You've done the hard work — building a transformative offer, serving your clients, and proving the most value. But if your brand hasn't evolved alongside your business… it's more than just "outdated"... it's holding you back from your next level of growth. In this episode, I'm breaking down what happens when your brand can't keep up with the weight of your business and wha...

26. The Hidden Cost of Clinging to a Brand You've Outgrown 04.06.2025

Hey hey business bestie! In this episode of the Waves of Impact podcast, we're talking about something that's often overlooked but quietly holding so many entrepreneurs back... the cost of sticking with a brand you've outgrown. If your visuals, messaging, or website still reflect a past version of your business, or worse, a version you DIY-ed when you were just getting started — this is your nudge...

25. Why 'Good Enough' Website Design Is Costing You Clients 28.05.2025

Hey hey business bestie! In this episode of the Waves of Impact Podcast , we're diving into something that might be quietly holding your business back… That "good enough" website design? It's not safe. It's expensive — because it's costing you credibility, confidence, and clients. If you've ever said: "My website is fine… for now." "It's not perfect, but it works." "I'm not ready for a full rebran...

24. DIY Branding Mistakes That Are Costing You Sales 21.05.2025

Hey hey business bestie! If your brand feels a little DIY, misaligned, or out of step with the transformation you actually deliver — this episode is for you. Because here's the truth: If your brand is still giving side hustle energy… it's probably costing you clients, confidence, and consistent sales. In today's episode of Waves of Impact , we're diving into the silent signals your brand is sendin...

23. The 10 Reasons People Buy (And How to Use Them to Boost Sales) 14.05.2025

Have you ever felt like you're doing all the right things — posting consistently, building your email list, launching great offers — but still not seeing the sales you hoped for? If so, you're not alone. In this episode of Waves of Impact , I'm breaking down the real reasons people buy and how to leverage them in your website, messaging, and marketing strategy. Because when you understand what tru...

22. Should List Your Prices on Your Website? 07.05.2025

Hey hey business bestie! Ever feel torn about whether or not to share your prices on your website? You're not alone. I've seen firsthand how much confusion and second-guessing this creates for service providers and coaches. In today's episode of Waves of Impact , I'm walking you through why listing your prices online can actually build more trust, save you time, and attract more serious leads — pl...

21. How To Get More Inquiries From Your Work With Me Page 30.04.2025

Hey hey business bestie! If you're tired of getting ghosted after discovery calls or wondering why your dream clients aren't reaching out, it might be time to take a closer look at your Work With Me page!  I'm walking you through the exact steps to fix the biggest mistakes I see on service pages — and how just a few small tweaks can lead to way more inquiries (and way fewer awkward no-shows). Here...

20. How to Build Trust on Your Website 23.04.2025

Hey hey business bestie!  Ever felt like you're not quite legit enough to charge premium prices, attract high-quality leads, or land dream clients? Maybe you've thought, "Once I hit 10K followers…" "Once I get professional photos…" "Once I feel more confident…" Then I'll be ready. Friend, I'm calling that out today — because you don't need a giant audience or a polished portfolio to build trust wi...

19. How to Turn Your Website Into a Lead-Generating Funnel (Without Sounding Salesy AF) 16.04.2025

Hey hey business bestie!  You've launched your website, shared the link, and watched the page views come in… But the leads? The sales? The actual clients? Crickets. Zip. Ziltch. Nada. Ughhh... It's not your offer. It's not your design. It's the fact that you launched a website — but forgot the funnel. In this episode, I'm showing you how to turn your website into a lead-generating funnel that does...

18. The 5 Must-Have Sections Every Homepage Needs to Convert Visitors Into Buyers 09.04.2025

Hey hey business bestie! E ver feel like your homepage is cute but kinda…useless? Like people land on it, then bounce without booking, buying, or even opting into your freebie? You're not alone — and the good news? It's fixable. In today's episode of Waves of Impact, I'm breaking down the 5 must-have sections your homepage needs to turn curious visitors into paying clients . Here's what I cover in...

17. How to Create a High-Converting Freebie That Attracts Premium Clients 02.04.2025

Hey there, business bestie! Have you ever spent way too much time crafting the perfect freebie? You pour hours into designing it, making sure it looks professional, and pack it with as much value as possible. You make sure everything is setup for an easy delivery and think...  "This is it! This high-converting freebie is going to bring in so many dream clients who are excited to work with me!" Unt...

16. How to Streamline Your Sales Process & Sell More (Without Working More Hours!) 26.03.2025

Hey there, business bestie! If you're constantly glued to your phone, manually responding to DMs, emails, and inquiries just to keep sales coming in, you're not alone. Maybe your sales process feels scattered — some clients book through your DMs, some through email, and some through that random PayPal link you sent them once . Or maybe you want to make more money without working more hours, but yo...

15. Why Your Business Needs a Website (And Why Social Media Alone Isn't Enough!) 19.03.2025

Hey there, business bestie! Let's talk about something a lot of entrepreneurs don't realize until it's too late — social media alone is NOT a business strategy. I love Instagram, TikTok, and Pinterest as much as the next entrepreneur, but if you're relying only on social media to grow your business, you're putting all your hard work at risk. Here's what I cover in this episode: The risks of relyin...

14. 5 Common Website Mistakes That Are Costing You Sales 12.03.2025

Hey there, business bestie! If your website isn't consistently bringing in leads and sales, it might be quietly costing you money — and you may not even realize it. In this episode of the Waves of Impact Podcast, I'm breaking down five common website mistakes that could be driving potential clients away — and exactly how to fix them so your website works for you, not against you. Here's what I cov...

13. How to Create a High-Converting Website & Sell More 05.03.2025

Hey there, business bestie! What if your website could bring in leads, nurture clients, and make sales for you — without you constantly hustling on social media? In this episode of the Waves of Impact Podcast, we're talking about what makes a website high-converting vs. just pretty — and how small tweaks can completely transform how your website performs. Here's what I cover in this episode: The t...

12. The Secret to Effortless Sales – Fix Your Customer Journey 26.02.2025

Hey there, business bestie! If selling your offer feels hard, exhausting, or inconsistent, it's not because your offer isn't good enough — it's because your customer journey isn't working. In this episode of the Waves of Impact Podcast, I'm breaking down the 4 key stages of a seamless customer journey — and how to fix yours so sales feel effortless. Here's what I cover in this episode: Why skippin...

11. Is Your Website Keeping Up with Your Business Growth? (Or Is It Holding You Back?) 19.02.2025

Hey there, business bestie! In this episode of the Waves of Impact Podcast, we're talking about a game-changer for your business—your website. If your website isn't bringing in leads, booking clients, or making sales while you sleep, it might be time for a website redesign. But how do you know for sure? I'm breaking down 3 clear signs that your website might be holding you back—and simple fixes to...

10. How to Set Up a Productive Workspace at Home 12.02.2025

Hey there, business bestie! In this episode of the Waves of Impact Podcast, we're tackling a topic that hits close to home — literally! Whether you're working from your kitchen table or a dedicated home office, your workspace plays a huge role in your focus, productivity, and overall success. Distractions are everywhere, but creating a functional, inspiring workspace doesn't have to be complicated...

09. How To Set Goals You Will Actually Accomplish 05.02.2025

Hey there, business bestie! In this episode of the Waves of Impact podcast, we're tackling a challenge we've all faced: setting goals and actually sticking to them. How many times have you set a goal, feeling super motivated, only to lose steam and push it to next week? Trust me, I've been there too! But here's the thing: setting goals doesn't have to feel overwhelming or unattainable. Here's what...

08. How to Build a Strong Personal Brand as an Entrepreneur 29.01.2025

Hey, business bestie! In this episode of the  Waves of Impact Podcast, we're diving into a topic that's at the heart of growing your business: building a strong personal brand. Here's what we'll cover: How to define your personal brand and clearly communicate your "why" Why knowing your ideal client is the key to attracting dream customers Simple ways to create a cohesive visual brand that makes a...

07. How To Achieve Work/Life Balance as a Mompreneur 22.01.2025

In this episode of the Waves of Impact Podcast, I'm diving deep into a topic that resonates with so many of us: finding work-life balance as a mompreneur.  Balancing the demands of running a business while nurturing a family can feel overwhelming, but I'm here to share practical strategies to help you thrive in both areas. I'm sharing how to define balance on your terms, manage your time effective...

06. How to Create a Website That Reflects Your Personal Brand 15.01.2025

In today's episode of Waves of Impact, I'm diving deep into one of the most crucial parts of your online presence — your website! If you've ever wondered how to create a website that truly reflects   your personal brand and attracts the right clients, you're in the right place.  A well-designed website is more than just a digital brochure; it's an extension of you, your personality, and your value...

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