DPandMcGhee
Wait, What? Sportsbiz Chat with DP & McGhee
Two sports marketing insiders, David Paro and Tim McGhee, bring you a fresh take on the sports business — often irreverent, sometimes cynical, and occasionally serious. From their years leading both agencies and client teams, they break down today’s biggest industry stories and share lessons learned along the way. Joined by top voices from the sports marketing world, DP & McGhee help you see the game behind the game. You’ll laugh, learn, and sometimes just say, “Wait, What?”
Where to listen?
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Episodes
Episode 88 (S3:E12): No Guest? No Problem 22.05.2024 40:59
After a brief hiatus, DP & McGhee are back with a wide-ranging discussion around the business of sports. First up, was the NFL, which generates storylines 12 months a year, even around things like OTAs. Next up is a brief recap of the NHL playoffs. And college athletics is in flux, to put it kindly, and David and Tim talk about some of the issues coming up around athlete commercialization. Spo...
Episode 87 (S3:E11): A Flame-to-Flame Opportunity 25.04.2024 1:24:10
DP & McGhee are joined by Terrence Burns, a true luminary in the Olympic movement. Terrence tells stories ranging from assisting Casey Wasserman and the LA28 bid effort to writing a speech for...Vladimir Putin? He lays out a compelling case for what brands can hope to achieve through an Olympic sponsorship and how the Olympic Games are more than just sport. There's more, of course. The #sp...
Episode 86 (S3:E10): Getting Real Smart About AI 18.04.2024 49:23
DP & McGhee are joined by Shripal Shah, author of the recently published book, "Leveling Up with AI: A Strategic Guide to AI in Sports Marketing." Shripal makes a potentially complex topic easy to understand for sports marketers. Before the interview, the co-hosts talk about the Masters, the meteoric rise in viewership for the WNBA Draft, and the lifetime ban imposed by NBA Commissio...
Episode 85 (S3:E9): Two Shining Moments 10.04.2024 46:37
Hello friends. Another year of March Madness is in the books, and this was unlike any one in history. South Carolina prevailed over Caitlin Clark and Iowa on the way to an undefeated season. This match-up for the ages led to over 18M viewers for a game played on a Sunday afternoon. On the men's side, UConn pulled away from Purdue in the second half to repeat as NCAA Champions. But unlike every...
Episode 84 (S3:E8): Take Me Out to the Ball Game 29.03.2024 39:56
It's Opening Day, and DP & McGhee are back with their 84th episode. That is higher than the number of games NHL and NBA teams have in a season, and more home games than an MLB club plays each year. But, we digress. The hosts talk about the dark side of sports betting, which is starting to make its way from the back pages to the front pages with Shohei Ohtani embroiled in a potential scand...
Episode 83 (S3:E7): Mixed Bag March 15.03.2024 33:18
After the longest episode in the history of the show, DP & McGhee come back with a much shorter show this week. But, that doesn't mean the hosts didn't touch on numerous topics. From the Iditarod Trail Sled Dog Race (for the second week in a row) to Mike Tyson getting back in the ring to the potential coming together of men's and women's tennis, David and Tim hit a lot of the n...
Episode 82 (S3:E6): Legends of the #SportsBiz, Rob Prazmark 07.03.2024 1:25:36
Rob Prazmark has built a legendary career, selling some of the biggest and most impactful sponsorships in the history of sport. He joins the show to talk about his book, "The Olympics Don't Take American Express," a journey through his nearly 40-year career in the Olympic Movement and beyond. His insights, advice and stories make him one of the best guests the show has ever had. Oh,...
Episode 81 (S3:E5): BahRain, Delay in Daytona & More 22.02.2024 44:30
The podcast took a rather deep digression (even deeper than normal digressions) into the world of 1970s progressive rock in the middle of a wide-ranging discussion of news in the business of sports. Trust us, it’s worth the listen. DP & McGhee talked about the issues facing two of the bigger events on the sports calendar. While the problems with the NBA All-Star Game were all man-made, NASCAR...
Episode 80 (S3:E4): The Coolest Month 16.02.2024 56:48
Poets call April the cruelest month. For the sports industry, February may just be the coolest. DP & McGhee talk at length about the biggest event of the month, the Super Bowl. But, they certainly didn’t want to ignore another marquee event, the NBA All-Star Weekend. And David and Tim were honored to have NBA Executive Vice President Kerry Tatlock talking about all the festivities taking place...
Episode 79 (S3: E3): Big Show, Big Game 10.02.2024 42:27
DP jumped on the mic from London to record this episode just days before the Super Bowl kicks off in Las Vegas. There was plenty of talk about the Big Game, including DP and McGhee’s predictions. Let’s just say they’ll either both be crowing or you won’t hear another word about it. The hosts also talked about the commercials they’re most looking forward to seeing, and some of them are really fami...
Episode 78 (S3:E2): Hail To The Villains 11.01.2024 38:04
The University of Michigan football team circled the wagons after not one, but two, suspensions of head coach, Jim Harbaugh. And they embraced their role as villains of the college football world all the way to a national championship. DP & McGhee talk about the ratings and the ramifications of the last College Football Playoff featuring 4 teams. The hosts also touch on the feud within Disne...
Episode 77 (S3:E1): Sign, Sign, Everywhere a Sign 05.01.2024 1:01:46
DP & McGhee kick off season 3 by welcoming Jerry Cifarelli, Jr., President & CEO of ANC, an industry-leading media and technology company. There was a lot to talk about after the holiday break, and David and Tim touch on the College Football Playoffs, Jim Harbaugh and the Pop-Tarts Bowl. David Tepper, a newly popular topic for discussion (often for the wrong reasons), makes the show after...
Episode 76 (S2:E27): Gifts For Everybody 14.12.2023 48:58
In the midst of the holiday season, DP & McGhee have something for pretty much every sports (biz) fan in this episode. They start the discussion with their most popular topic, LIV Golf. Jon Rahm’s decision to join the upstart league certainly seems to have impacted the negotiations between PIF, LIV and the TOUR. They then pivot to the history-making contract signed by MLB phenom, Shohei Ohtani...
Episode 75 (S2:E26): Diamond (in the rough) Jubilee 01.12.2023 38:35
In this, their 75th episode, DP & McGhee touch upon some topics that have become very familiar to loyal listeners. The merger between the PGA TOUR and LIV Golf continues to have more twists than Shelly (Alan Arkin) serpentining in the In Laws. NASCAR’s new media deal beats expectations, with new partners joining the dance. David and Tim both agree that if he’s not the worst owner in sports, th...
Episode 74 (S2:E25): A Conversation With Jim Andrews 09.11.2023 58:32
Jim Andrews, as much as any person in the sports industry, made marketers smarter about sponsorships. His work at IEG, both with IEG Report and the IEG Conference, was groundbreaking and essential to the dramatic growth of the sports marketing industry from the 1980s through the present. Jim shares his thoughts and perspective on a broad range of subjects during his visit. DP & McGhee also tal...
Episode 73 (S2:E24): Let's Be Brief 02.11.2023 40:18
Some weird stuff is happening up in Michigan. Between inappropriate trivia questions at Michigan State and an alleged cheating scandal in Ann Arbor, DP & McGhee talk the craziness that is Michigan college athletics these days. The co-hosts then talk about the ongoing Fall (not so) Classic going on between the D•Backs and the Rangers. Neither co-host can speak with too much first-hand knowledg...
Episode 72 (S2:E23): Woke Up This Morning, Got Myself a Beer 27.10.2023 39:56
DP & McGhee return with a free wheeling conversation around LIV Golf, one of their favorite topics, the New York Jets, F1 and most notably UFC’s really big deal with Bud Light. As many people know, Bud Light was recently knocked off its perch as the best selling beer in the US as a result of a concerted effort by some people to boycott the brand. This new deal shows Bud Light leaning into its...
Episode 71 (S2:E22): I Was Told There Would Be No Math 04.10.2023 38:05
DP & McGhee dig into the numbers in this week’s episode, talking about MLB attendance, NFL viewership, Inter Miami ticket prices, and Liverpool FC investments. They also do a recap of some of the stories around the recently completed Ryder Cup (DP even likens the rivalry to war), including how the Saudi investment could impact the event going forward. No guest? No problem. The hosts talk abou...
Episode 70 (S2:E21): "In Any Event," A Conversation with QuintEvent's Keith Bruce 29.09.2023 1:10:59
Long-time sports industry leader, Keith Bruce joins DP & McGhee for a discussion about the recent acquisition of QuintEvents by F1-owner Liberty Media and what it means for their growth and expansion plans. The QuintEvents International President also talks about his long and storied career, including being the CEO of Super Bowl 50, arguably the most important Super Bowl in the history of the...
Episode 69 (S2:E20): Welcome Back Our Friends to the Show That Never Ends 14.09.2023 50:56
After a long, hot summer, DP and McGhee are back! As cool as the coming fall. In this episode, your intrepid hosts distill a season’s worth of sports biz news into an hour long show. With football now in full swing, they talk about everything from Coach Prime to Aaron Rodgers to record ratings to conference realignment. The other football gets some love, as well. Specifically, the Messi Effect...
Episode 68 (S2:E19): Summertime...& the Living's Easy 21.06.2023 42:18
DP & McGhee are about to take a hiatus from the show to enjoy the summer. But before they sign off for a few weeks, they touch on a number of topics around the sports industry. No show would be complete without a discussion of LIV Golf, but while the merger (or whatever you want to call it) between the TOUR and LIV Golf is under legal and regulatory scrutiny, it will continue to be newsworthy....
Episode 67 (S2:E18): LIV and Let LIV Die 08.06.2023 45:49
The show has covered LIV Golf as much as it has any current topic in sports, but this week’s episode is dedicated almost exclusively to the recent merger (?) between the TOUR, the DP (not short for David Paro) World Tour and LIV. Oh, and a pretty good soccer player named Lionel something is coming to MLS.
Episode 66 (S2:E17): LIV Long & Prosper 24.05.2023 46:50
DP & McGhee kick off, or should we say tip off, the show talking about LeBron’s departure from the playoffs and the real possibility that the Celtics might also be swept away. Brooks Koepka won his 5th major this past weekend, but his first since joining LIV Golf. What is the impact of Koepka's win, both long- and short-term, on the upstart golf tour? Getting back to hoops, your co-hosts...
Episode 65 (S2:E16): Around the Horn 17.05.2023 51:44
DP & McGhee take advantage of not having a guest by touching on a whole host of topics around the sports industry. They start by channeling their inner Siskel & Ebert (look it up, kids) to discuss the Ben Affleck-directed “Air” about Nike’s efforts to sign Michael Jordan before he became MICHAEL JORDAN, or just MJ. And keeping to their rule about only discussing certain topics on days tha...
Episode 64 (S2:E15): Legends of the #SportsBiz-Rick Singer 04.05.2023 58:48
Alternate title: Will you still need me, will you still feed me when I’m (episode) 64 DP & McGhee spend the opening segment discussing ratings for the NHL and NBA Playoffs, MLB first month numbers and, yes, Super Bowl ratings. And while they do discuss action on the field of play, that merely goes to show you that the sporting side impacts the commercial operations and vice versa. The Co-Hosts...
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