Loren Weisman

Wait What Really OK with Loren Weisman

Business EN ↓ 28 episodes

The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimizatio...

Author

Loren Weisman

Episodes

Reviewing authentically over demanding them for popularity. 06.09.2020 25:30

Authenticity matters more than ever in today’s crowded digital landscape of fakes, frauds and fools. In this episode of Wait What Really OK, Loren Weisman goes into the critical difference between reviewing authentically and chasing popularity. Creators, coaches, strategists, consultants, small businesses, and startups can learn why pushing for reviews prematurely can damage trust and credibility....

Brand Communications Strategist Loren Weisman on success books 31.08.2020 23:17

Brand Communication Strategist Loren Weisman explores success books in this episode of Loren Weisman's Wait What Really OK Podcast. He examines common pitfalls entrepreneurs and small business owners encounter when relying on popular success literature. Weisman highlights contradictions, oversaturation, and unethical practices in the success book industry. Listeners can learn how to identify authe...

Music Business ghost drumming. Being a ghost in the machine. 26.06.2020 23:56

In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman dives into the concept of "ghost drumming" and its parallels to brand messaging strategies. Drawing from his experiences as a session musician, Loren unpacks the hidden yet essential roles ghost drummers have played in the music industry, offering insights into how their behind-the-scenes c...