Voiceworks: Sound Business

Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio. The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging. However, that super-power is only accessible if the host read messages that are d...

This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022.   In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session). With podcast consumption on the rise and new innovations in podcast advertising, marketers who are ahead of the game are seeing podcasts as an essen...

On this episode of Voiceworks: Sound Business we take a trip down to London for the Podcast Show 2022 where Voiceworks' Jim Salveson hosted a panel of experts on the topic of how to make brilliant sports audio. On this podcast you'll hear from three experts in the field of sporting audio content who share their opinions and expertise on not only what makes great content but the value of a sports f...

In this episode of Sound Business; Jim Salveson talks to Damian Scragg of Veritonic, a company taking the guesswork out of audio production. Gone are the days that an audio advertisement would be created on 'gut feeling' alone and now, with the help of research and technology, decisions around music, voice and messaging can be made before anything is even committed to tape. Damian talks about the...

In this episode of Voiceworks: Sound Business; Jim Salveson chats to Richard Gillis of Unofficial Partner about creating a B2B marketing strategy with podcasting at its heart. Richard is 50% of Unofficial Partner, a Sports Business podcast (and newsletter) that has garnered a brilliant reputation in the industry for offering high quality (and high level) insight into the business of sport. Jim and...

A few weeks back, and with much fanfare, Amazon launched their attempt at cracking the "social audio" nut with AMP. AMP is a new Amazon App-based product that allows users to combine speech, listener interaction and Amazon's music library to create radio-like programmes available via the Amazon AMP platform. It has been billed by some to be not only a competitor to but also a successor to traditio...

A quick hit of Voiceworks: Sound Business today with an unusually topical focus as Jim Salveson turns his attention to Ukraine and the invasion of the country by Russian forces in the spring of 2022. In March, as part of an effort to support Ukraine's defence of its borders, the BBC announced it would be using short wave radio transmissions to deliver trustworthy news to the population of the coun...

Sports Podcasting and Digital Audio in Sport is the focus of the latest Voiceworks: Sound Business. On this podcast, we discuss what makes a great sports podcast, what common elements the most successful shows in the space share and the huge opportunity for fans, stars and official channels to engage audiences with audio. There is a trio of guests on today's podcast: Richard Moore: Journalist, Aut...

This episode of Voiceworks: Sound Business is looking at what could be a new trend in the world of radio and podcasting: Hyper-Local Audio. For years now radio has been moving in the opposite direction, shedding locally produced content for specific locations in favour of big brands delivering high-quality network content across local licences. Could we be seeing a growth in demand for highly focu...

What does the future hold for audio advertising? In part one of his mini-series on the Future of Audio Advertising, we attempt to answer that question by looking at two of the big innovations in the industry happening now. First off we talk about Spotify's recent announcement that they will be launching "Clickable Advertising' within their streaming eco-system. To find out more about the when, whe...

How does sound impact your brain? What is it that makes audio such an effective tool for communication and what lessons can marketeers learn from Neuroscience when it comes to delivering impactful messages? Those are some of the questions that Jim Salveson looks to answer on this episode of Voiceworks: Sound Business as he speaks to Aifric Lennon from Massive Music. Aifric is a Senior Account & Pr...

It is undisputed that, in many forms, there is strength in numbers. That is also true in podcasting where building a community around your podcast can aid growth, provide support and even open the door to additional revenue. In this edition Sound Business, we explore the idea of communities within and around podcasting. We will look at issues such as how to build a podcast community, what to do wi...

Looking good no longer cuts it... you need to SOUND good too. How you go about doing that is the topic of this episode of Sound Business. Jim Salveson is joined by two experts in the field of audio branding as they discuss; What makes good audio branding, who is doing it well and what are the things you need to know before exploring what your brand actually sounds likes! Podcast guests: Chris Stev...

"Social Audio" has been one of the audio buzz terms of 2021 and that looks set to continue in 2022. Facebook, Twitter, Spotify and Clubhouse are just some of the big names who have looked to explore the space over the last 18 months with audio creators around the world looking at how they can use the tools created to increase engagement and improve discoverability. On this episode of Voiceworks: S...

In terms of audio NFT's (or Non-fungible token's) are a fairly new development (in fact, in terms of everything they are fairly new) but could they be a secret weapon when it comes to monetising content for audio producers everywhere? That is the topic of this epsiode of Sound Business as Jim Salveson chats to Mike Walsh, Head of Strategic Partnerships at serenade.co, Serenade.co are: "A music tec...

This episode of Sound Business is essential listening for anyone who makes a podcast (or wants to make a podcast) as we explore the shape of the industry with podcasting and radio futurologist James Cridland. In this episode, James sits down with Jim Salveson to discuss the current value in the podcast market, how Spotify is disrupting the landscape and make some bold predictions as to what might...

One of podcasting's biggest questions is the topic for this episode of Sound Business... "How DO you create a chart-topping podcast". To try and offer the answer that that burning question Jim Salveson is joined by someone who has done just that, Sam Walker. Sam is the brains and the voice behind 'American Vigilante', THE podcast success story of 2021. Sam shares her thoughts on what has led to th...

This is a podcast all about sound. About how it can help you and your brand reach more people, deliver your message more effectively and deepen engagement with new and existing audiences. 'Voiceworks: Sound Business' is a podcast series speaking to some of the most creative minds and pioneering personalities in audio as it explores every aspect of the industry from voice technology to audio-brandi...