Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms like IOS are likely to impact SEOs and Digital Marketers in the new year. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website...

Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to digital marketers. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With:  Jordan Koene:   Website  //  Linke...

In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https:/...

In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what's likely to happen with long form content refactoring. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and...

Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to reflect the growing importance integrated search and external signals. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See P...

Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff's content planning process developed during more than a decade at Disney. Jeff Preston, is the Director of SEO at Realtor.com. Show Notes Connect With: Jeff Preston: Website // LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy...

Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John's SEO planning process and how he integrates both his businesses and team development requirements together to deliver an effective strategy year after year. John Shehata, is the Vice President of Audience Development and SEO at Conde Nast. Show Notes Connect With: John Sh...

Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a cohesive and effective SEO strategy for 2019. In this episode we explore goal setting and driving for internal alignment. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With:  Jordan Koene:   Website  //  L...

Google Update Week No. 5: How to stay prepared for Google Updates In the fifth and final episode focused on the latest round of Google Search Algorithm updates, Jordan provides a task list of measures you can take to be better prepared when the next update invariably comes. Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  Link...

Google Update Week No. 4: The impact on Mobile and Voice Search In the fourth of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into the impact the recent Google Algorithm changes are having on Mobile and Voice Search.  Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //&nbsp...

Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing, the importance of schema and using crawls to stay ahead of problems. Connect With:  Jordan Koene:   Website  //  LinkedI...

Google Update Week No. 2: Is Site Speed More Important Than Content? In the second of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben compare and contrast the importance of technical site performance and content quality in view of the recent changes to Google's Search Algorithm.  Connect With:  Jordan Koene:   Website  //  Link...

Google Update No. 1: Where & When to Start Holiday Planning In the first of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into and debate the impact of the changes pushed on November 30th of 2018. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn &...

Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Noti...

Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy...

Pruning your website content. Today, our guest speaker Jordan Koene walks us through the importance of content consolidation and how to prune your website content. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy...

Episode 5: The Quickest & Most Impactful Holiday Optimizations As simplistic as these important tactics can be, back-to-basics page element updates, optimizations and the heightened importance and need to work under tight deadlines are the focus of this the fifth and final episode of Holiday Triage Week. In triage no. 5, Ben and Tyson recommend having your fundamentals ready and bringing your...

Triage No. 4: Cross promoting holiday deals & events A great option for boosting your holiday rankings can boil down to clever internal linking and cross promotion. In triage no. 4, Ben and Tyson talk about the do’s and don’ts of this low resource, high-return activity with a great little tip on leveraging your affiliate partners to boost holiday search results. Listen in to learn more. Show N...

Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of the new holiday seasons with some minor creative changes (don’t forget to change the year folks) and some clever SEO hacks. In the third episode, we talk about how to optimize the right holiday content without sacrificing future (non-holiday) performance....

Holiday Triage No. 2 Identifying and taking advantage of your holiday-specific competitive advantages. Your competitive standing becomes more important during the holiday season. Understanding your biggest strengths, and, almost as important, your competitor’s biggest weaknesses is key. In triage no. 2, Ben and Tyson talk about how to find the niche’s where you can press your competitive advantage...

Holiday Triage No. 1 Where & When to Start Holiday Planning In the first of five episodes, focusing on recovering for the ever important holiday season, Tyson Stockton, the Director of Enterprise Services with the Searchmetrics Digital Strategies Group and Ben Shapiro zero in on preparation for the holiday shopping season. Listen in to learn how to leverage the content assets you have and whic...

Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero's impact on your brand and so that you can hear Jordan's take on: Technical Strategy Content Strategy Voice Search and the future of Position Zero. Show Notes Connect With:  Jordan Koene:   Website  //  LinkedIn Benjamin Shapiro :&nb...

Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scoble is the Chief Marketing Officer for FlightGuru.com. Show Notes Connect With: Alex Scoble: Website // LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and C...

Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest Courtney Cox Wakefield, Digital Marketing Manager at Children's Health will share her best practices for optimizing Position Zero worthy content. Sh...