Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that al...

Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over 7 years that drive discovery across Google, ChatGPT, and emerging platforms. He advocates for hiring SEO professionals in product management roles who can maintain technical roadmaps, collaborate direc...

Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks f...

Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject mat...

Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why bra...

Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integrat...

Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, challenges the industry's obsession with LLM mention tracking and prompt visibility tools. He reveals why first-click attribution models show SEO driving 67% of conversions at major brands, demonstrates how to po...

Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-chann...

Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-v...

86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit discussions into AI search advantages. Kirk reveals his framework for authentic community engagement that prioritizes reader value over brand mentions, his approach to managing negative sentimen...

86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reput...

86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically and at scale, turning community engagement into measurable AI search advantages. The discussion covers strategic comment optimization that prioritizes reader value over brand mentions, reputation management through upvote...

86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the crowd-sourced reputation validation system that rewards authentic engagement over promoti...

Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. Kirk reveals why Reddit's $60 million Google partnership and Sam Altman's 9% stake position the platform as the primary AI training ground for brand disc...

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "neve...

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows which enterprise brands are winning in AI discovery through strategic context optimization. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume d...

AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has developed enterprise-level AI optimization frameworks that transform how Fortune 500 companies approach search visibility in the age of generative AI. The discussion covers fanout-first content strategy development, prompt-to-fanout mental model...

Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches...

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts i...

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows context-driven content and strategic FAQ implementation drive 848% higher performance in AI search results. The discussion covers fanout query analysis for identifying actual LLM search patterns, prompt volume data for strategic content...

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content str...

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discove...

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioning opportunities for retailers like Walmart's earl...

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart's ChatGP...

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google's AI Overviews, Amazon's Rufus, and strategic part...