Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes Connect With:  Lillian Haase:  Website  //&n...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show Notes Connect With:  Lillian Haase:  Website  //&...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show Notes Connect With:  Lillian Haase:  Website  //  LinkedIn The Voic...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show Notes Connect With: Lillian Haase: Website // LinkedIn The Voices of Search Podcast :  Ema...

Jordan Koene and Tyson Stockton from Searchmetrics give advice on what you should be doing after a site migration. Jordan is an SEO strategist and advisor at Searchmetrics. While Tyson is the vice president of services. So after launching the website, how do you ensure that it’s ready for SERPs? Show Notes Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices of Search...

Ben and Jordan Koene, SEO strategist and advisor to Searchmetrics continue the conversation about the latest updates in search. We’ve seen, for the most part, that content quality is the major ranking factor right now. Other elements like site speed only act as tie-breakers. Today, Ben and Jordan talk about Google’s attack on spammy verticals. Show Notes Connect With:  Jordon Koene:  Web...

Jordan Koene, SEO strategist and advisor to Searchmetrics is back to chat with Ben about more algorithm news and updates. For many SEOs it’s a time of total confusion when deciding where to focus your efforts. The truth is, Google is still figuring that part out. Today, Ben and Jordan discuss the impacts of Google’s broad core update so far. Show Notes Connect With:  Jordon Koene:  Websi...

Ben sits down to chat with Jordan Koene, SEO strategist and advisor to Searchmetrics. Today is all about the latest algorithm news and updates. Core web vitals is only the latest step in the evolution of SEO. Today, Jordan and Ben talk about Google’s update on core web vitals.  Show Notes Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices of Search Podcast :&nb...

Searchmetrics’ SEO strategist Jordan Koene and VP of search Tyson Stockton, look into the SEO winners and losers for the month of July. SEO is a constantly changing environment. What were the leading trends in search for the month of July? And whose strategy was just right to come out at the top or the bottom of Google’s result page?. Show Notes Connect With:  Jordon Koene:  Website &nbs...

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show Notes Connect With: Deepak Shukla:...

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show Notes Connect With: Deepak Shukla: Website // LinkedIn The Voices of Search Podcast :&nb...

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show Notes Connect With: Deepak Shukla: Website // LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  W...

Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency. What position does SEO already hold in your company? Today Ben, Justin, and Michael talk about using SEO as the digital epicenter and voice of the customer. Show Notes Connect With:  Justin Abrams & Michael Rispoli:  Website &n...

Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show Notes Connect With:  Justin Abrams & Michael Rispoli:  Website  //  LinkedIn The Voices of Search P...

Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show Notes Connect With: Michelle Robbins: Website // Linke...

Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show Notes Connect With: Michelle Robbins: Website // Link...

Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show Notes Connect With: Michelle Robbins: Website // LinkedIn The Voices of Search Podcast :  Email  //  Linked...

Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B businesses. Is your website content converting to sales for your business? Today, Ben talks with Greg about the content framework that Greg uses to convert website visitors into customers. Show Notes Connect With:  Greg Digneo:  Website &n...

Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge between you and your audience. Are you producing relevant content that converts? Today, Ben and Greg chat about the content methodology that builds B2B audiences. Show Notes Connect With:  Greg Digneo:  Website  //  LinkedIn...

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show Notes Connect With:  Phillip Thune:  Website  //  LinkedIn The Voice...

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show Notes Connect With: Phillip Thune: Website // LinkedIn The Voices of Search Podcast :&nbsp...

Ben and Shari Srebnick, the head of client success for the US at Searchmetrics talk about how to decide when to move on from your current SEO tool. Change can be hard in any aspect of life or business. But it’s important to know when to move on from something that has stopped serving you. Today, Ben and Shari discuss figuring out when you need to leave behind the SEO tool that you have been using....

Ben continues the conversation with Shari Srebnick, the head of client success for the US at Searchmetrics. They talk about making sure that you’re onboarding the right SEO tools for your business. How can you identify what the right SEO tools are to meet your unique business needs? Today, Ben and Shari discuss how you can drive team adoption of your SEO stack. Show Notes Connect With:  Shari...

Shari Srebnick, the head of client success for the US at Searchmetrics, meets with Ben to talk about using the right SEO tools. The whole purpose behind SEO is getting as much visibility as you can in SERPs. Making sure you’re reaching your intended audience is something that many businesses struggle with. Today, Ben and Shari talk about how to onboard your team to a new SEO tool. Show Notes Conne...

Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize your SEO efforts in 2021. Joining us is Jordan Koene , who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week, Jordan and I have talked about how to align your goals to your organizatio...